Reca Ventures is an early stage investment company focused on creator economy market. We invest in CreatorTech companies, launch our own digital products and invest in creators directly.

Fast growing fashion e-com App

LabelUp is the Moscow-based company that owns one of the biggest influencer-marketing agency in Russia & CIS, the largest influencer-marketing platform with over 70 000 influencers across Russia & CIS, and separate unit such as own talent agency which has exclusively grown and represents more than 200 Instagram & YouTube influencers. Today our team consists of 45 persons, and it is the most experienced influencer marketing team on the Russian market, existing for more than 6 years… Show more LabelUp is the Moscow-based company that owns one of the biggest influencer-marketing agency in Russia & CIS, the largest influencer-marketing platform with over 70 000 influencers across Russia & CIS, and separate unit such as own talent agency which has exclusively grown and represents more than 200 Instagram & YouTube influencers. Today our team consists of 45 persons, and it is the most experienced influencer marketing team on the Russian market, existing for more than 6 years. LabelUp builds relationships between brands and creators for such global brands as Unilever, Huawei, P&G, Coca-Cola, Mars, Yandex.Key achievements includes:— Building and scaling the professional leadership team (from scratch to up to 40 people) and being a key driver of the development of LabelUp company culture;— Building whole departments & processes both internal and external;— Strategic planning, increasing profitability of the agency;— Managing all company’s budgets and resources, including the salary fund;— Supervising tenders, pitches & IM strategies preparation;— Elaborating the pricing policy for all agency's clients;—24/7 maintaining a high level of clients service;— Supporting the brand image creation, and production of all LabelUp content & visual products;— Driving the creation of industrial training materials for IM market & own LabelUp media such as https://impulse.labelup.ru.— Representing the interests of the LabelUp as the first person in media & conferences; Show less

Geographical scope of work includes Russia, Baltic States (Latvia, Estonia, Lithuania), CIS countries and Mongolia.- Develop effective, brand related and sales-building strategy for events & sponsorship projects.- Assure accurate planning and immaculate execution for events, sponsorship and BTL activities in line with Vertu guidelines, choosing best concepts, formats and suppliers- Plan, execute and control high-quality local production for visual merchandising, gifts… Show more Geographical scope of work includes Russia, Baltic States (Latvia, Estonia, Lithuania), CIS countries and Mongolia.- Develop effective, brand related and sales-building strategy for events & sponsorship projects.- Assure accurate planning and immaculate execution for events, sponsorship and BTL activities in line with Vertu guidelines, choosing best concepts, formats and suppliers- Plan, execute and control high-quality local production for visual merchandising, gifts, advertising and collateral- Support global Retail Marketing team with local expertise and effective implementation of global initiatives- Choose the best suppliers for local events of different scale /in different regions- Provide event suppliers with clear expectations and precise briefs in line with global guidelines and local sales targets, educate and develop local suppliers- Assure perfect quality execution, timing and budget control for local event suppliers-Support global Visual Merchandising deliveries- Control local production suppliers and assure perfect execution for instore graphics and other Visual Merchandising materials (instore and external) when they are produced locally- Control over perfect VM installation in retail and trade stores and report to Global Retail marketing department accordingly- Control local production suppliers and assure perfect execution for all types of marketing materials including but not restricted to brochures, invitations, gifts, collateral- Ensuring timely documents flow and settlements with marketing vendors. Work with INS tool (SAP:ensuring of new vendors creation, payment requests creation, invoices payment control.- Signing of the agreements, collecting closing documents from suppliers for the book keeping department- Translation and adaptation of materials for the web site vertu.com/catalogs/ product brochures - Work with layouts for print and social media/outdoor/indoor Show less

- The implementation of global and national strategies of Red Bull, the company's goals andphilosophy in Moscow- Leadership in the annual business planning process (field marketing / culture / playgrounds / 3devents) presentation of a business plan for a global team- Develop new marketing ideas relevant for Moscow, 360 activation of global and nationalprojects- Implementation of Red Bull cultural projects at the local level (turnkey)- Working with regional (project)… Show more - The implementation of global and national strategies of Red Bull, the company's goals andphilosophy in Moscow- Leadership in the annual business planning process (field marketing / culture / playgrounds / 3devents) presentation of a business plan for a global team- Develop new marketing ideas relevant for Moscow, 360 activation of global and nationalprojects- Implementation of Red Bull cultural projects at the local level (turnkey)- Working with regional (project) budgets- Working with event-agencies (in the framework of the implementation of Red Bull projects andsupport 3d party events)- Development of POS materials ideas, briefing the creative agency, production control andimplementation of POSM- Search and attraction of partners for projects- Close contact with the all key venues of the city- Support the key events in Moscow: Mercedes-Benz Fashion Week, presentation of the newmodels of watches Zenith (TSUM), Vogue Fashion Night Out, Night of the Arts, the exhibitionin MOMMA Andrey Bartenev and others.- Ensure synergy between commercial and marketing initiatives, the implementation of crossmarketing initiatives- Leading of Sales Support project (control merchandising and improving the representation ofthe brand in key points of sale)- Identify local opinion leaders (the creation of base «Friends of Red Bull»: actors, designers,dancers, artists, etc.) and their involvement in the world of Red Bull, the development of anindividual approaches to each of them- Working with digital and social media- Analysis of the consumer in Moscow, which is the basis for the generation of marketing ideasand their execution- Managing a team of direct subordinates: 18 persons (6 brand specialists of work with studentsand 12 experts working with the product) Show less

Work with the client: PMI (Philip Morris International): Marlboro team- Startup of agency on the market in Russia- More than 60 people in subjection (promotional staff)- Operate -The BTL Agency- Preparation of business proposals- Development of creative concepts- Search for new mechanics of the promo staff- Working with key city venues (Event)- The control of events, promotions / share- Provide training for staff- Working with the customer, the… Show more Work with the client: PMI (Philip Morris International): Marlboro team- Startup of agency on the market in Russia- More than 60 people in subjection (promotional staff)- Operate -The BTL Agency- Preparation of business proposals- Development of creative concepts- Search for new mechanics of the promo staff- Working with key city venues (Event)- The control of events, promotions / share- Provide training for staff- Working with the customer, the presentations- Recommendations from Philip Morris International on request Show less

- Promoting of the Red Bull brand- Manual team of 4 product specialists- Communication with customers, partners and organizers;- Search for new channels of communication with consumers- Conduct negotiations with existing partners and event organizers with perspective ofdevelopment of relations;- Logistics of free-product and control of its spending,- Monitoring and drawing up targeted programs, the organization of team work in the company'sactivities, the search… Show more - Promoting of the Red Bull brand- Manual team of 4 product specialists- Communication with customers, partners and organizers;- Search for new channels of communication with consumers- Conduct negotiations with existing partners and event organizers with perspective ofdevelopment of relations;- Logistics of free-product and control of its spending,- Monitoring and drawing up targeted programs, the organization of team work in the company'sactivities, the search for exhibitors and attract spectators for projects;- The study of needs, expectations and behavior of consumers, analysis of consumer preferences;- Participation in the creation of the strategy of positioning and brand promotion in differentchannels;- Market Analysis of consumers, competitors, including analysis of marketing activities;- The organizational work (different functions) on major national / world events such as the RedBull Crashed Ice (Moscow 2010), Red Bull Flugtag (Moscow 2011), Red Bull BC One WorldFinal (Moscow 2011), Red Bull Wings to Moscow ( Moscow 2012), and others. Show less