Daria Davydenko Email & Phone Number

Hamburg, Hh, De

Hamburg, Germany

Amazon strategy. Connecting commercial & advertising dots

Moscow

Responsible for managing the e-Commerce channel at the country level. • Delivering Net sales & Sell-out Growth above market level• Manage 4 direct reports in alignment with CP values and principles• Contribution to SoM: achieved #1 brand in Toothpaste value for the first time ever in eCom Ru• Lead new Go to Market development. Expertise in 1P (vendor) model, 3P (seller) model, Q-commerce, Last Milers + Omni• Leading annual negotiations with Pure Players, also providing… Show more Responsible for managing the e-Commerce channel at the country level. • Delivering Net sales & Sell-out Growth above market level• Manage 4 direct reports in alignment with CP values and principles• Contribution to SoM: achieved #1 brand in Toothpaste value for the first time ever in eCom Ru• Lead new Go to Market development. Expertise in 1P (vendor) model, 3P (seller) model, Q-commerce, Last Milers + Omni• Leading annual negotiations with Pure Players, also providing expertise & support to omni customers during negotiations• Handle portfolio, develop assortment strategy (packs formats, bundles, mandated assortment) by RE in cooperation with Retail Marketing• Control the implementation of company's focuses agreed with Division, including 6P guidelines Show less

Moscow

Responsible for large enterprise revenue in the digital advertising products ecosystem (display & search). Yandex is ecosystem company with dominating share of search engine in Russian market. Led a cross-functional team (product, analysts, sales) and worked in close collaboration with digital agencies.• Developed and communicated media strategy for customers and customer agencies based on their business goals• Built an end-to-end sales process based on consumer insights analytics… Show more Responsible for large enterprise revenue in the digital advertising products ecosystem (display & search). Yandex is ecosystem company with dominating share of search engine in Russian market. Led a cross-functional team (product, analysts, sales) and worked in close collaboration with digital agencies.• Developed and communicated media strategy for customers and customer agencies based on their business goals• Built an end-to-end sales process based on consumer insights analytics, post-campaign, and reusing best cases from the industry• Secured a dominating share of Yandex digital products in customers' advertising budgets, signed several LOI• Facilitated digital days and workshops for top customers• Developed a C-level stakeholder map (covering 65% of client CMOs) Show less

Responsible for retailer #1 in the country with a high impact on national market share and net sales (~20% SoB)• Know how to impact national metrics (Net Sales, SoM, category growth) and build brand equity via top customer• Led category management project: added 5 SKUs on top (+16% assortment expansion)• Developed and implemented exclusive and national shopper marketing programs• Decreased contract T&C growth to a minimum for the last 3 years• Built strategic long-term… Show more Responsible for retailer #1 in the country with a high impact on national market share and net sales (~20% SoB)• Know how to impact national metrics (Net Sales, SoM, category growth) and build brand equity via top customer• Led category management project: added 5 SKUs on top (+16% assortment expansion)• Developed and implemented exclusive and national shopper marketing programs• Decreased contract T&C growth to a minimum for the last 3 years• Built strategic long-term relationships with partners• Speaker at internal Colgate sales & negotiation training sessions for peers Show less

Moscow, Moscow City, Russia

Moscow

Master'S Degree, Project Management

E-Commerce 365

Bachelor'S Degree, Economics