I plan and implement the communications strategy, develop and create engaging content for social media channels and the web site; build and improve relations with medical schools, national and provincial health associations, corporations, media, CMHF laureates and board members to Honor Excellence, Preserve History and Inspire Generations in health sciences.

•Developing and distributing e-blasts about the new job postings via Constant Content email platform and updating the Job Board page of the website. •Writing social media copy for the new job postings and scheduling the social media for Facebook, Instagram, Twitter and LinkedIn accounts.

•Developed effective marketing strategies and executed new product and incentive launches.•Led a team of four consisting of three office coordinators and one communications coordinator by assigning, directing, and coordinating operational workflow and special projects. •Supervised the planning and launch of CRM email campaigns according to the target audiences and prepared post-campaign analyses to present campaign results to the top management. •Planned communication schedules for successful new product and incentive launches and engaging field announcements for with Marketing, Customer Services, Field Sales and Special Events Departments.•Implemented the European communications and digital strategy into the local market by reviewing, translating, interpreting, proofreading and approving online and offline marketing & sales communication materials.•Analyzed and interpreted historical sales data and prepared insightful executive sales reports for the upper management to oversee the current market situation and evaluate new opportunities.✓Pioneered the ‘gate keeper’ project in CRM marketing platform by introducing ‘single point of communication’ concept for any communication material produced by any department of the company through reviewing, editing the message content and scheduling, publishing, analyzing the email campaigns.✓Demonstrated strong dedication to integrated marketing communication by aligning the information provided via web, mobile apps, customer services, filed sales and inside sales. ✓Designed a first-time virtual recognition event format and content, which became a best practice for the other European affiliates during Pandemic. ✓Selected as ‘Core Plus Ambassador’ which is a revolutionary incentive program to be adapted from Global headquarters to the European local markets. Completed the training in Michigan, USA and upon return, gave staff training to Sales Office, Field Sales, Customer Services and Top Management team members.

•Created/revised the email content, determined the target audience, formed email templates, set up the campaign, maintained the segments and analyzed/prepared reports for email campaigns. •Localized the European Incentive Program by reviewing, proofreading and translating communication materials & designed field communication plans.•Forecast and ordered new product and price catalogues that are the key printed elements for the consumers and distributors.•Conducted 8 interviews with high performing distributors for the company magazines and edited/translated the scripts for the European version.•Organized 5 New Platinum Seminars in coordination with special events, customer services, sales, and marketing departments.✓Prepared new analytics for high performing premium-segment distributors through Tableau and OBI database platforms and initiated contest ideas based on the analysis results and field insights. ✓Designed more than 5 contests among distributors by defining success criteria, rewards, recognition methods and prepared post-contest analyses and achieved at least 5% incremental sales increase for each contest.✓Initiated first CRM and SMS activities in the affiliate through Siebel Marketing and HTML editor tool. Get trained in Germany and established a local CRM team upon return. Different distributor groups were treated with relevant content, based on their interests. The email-open rates and click-thru rates increased by 23%.

• Communicated with customers located in Northern Europe and analyzed their flexible packaging needs.• Interpreted the graphical designs coming from clients and revised them in cooperation with the Graphic Design Department.• Prepared weekly freight plans for the orders ready for shipment.

• Organized and supervised trade marketing activities, managed field coordination with Marketing, Sales departments, and agencies at strategic points of sales. Conducted post-event analyses.• Created new sales channels, generated incremental sales by designing store activities.• Executed the new campaign launches by constructing strong communication liaison between Marketing and Sales Departments.• Conducted and announced quarterly Dealer Satisfaction Research results.✓ Executed the successful launch of new FreeZone concept & products at distributor level and created a new channel at university campuses in 5 major cities.