Marketing And Communication Coordinator
Cambridge, Massachusetts, Us
- Managed the CRM Nationbuilder database, tracked engagement with constituents and increased response rates to events and actions. Supported the development team through two database reconfigurations, ensuring participant and event data integrity.- Created and refined the strategy to recruit new volunteers, streamlined team workflow and increased engagement on Facebook and Twitter by 50% each year.- Supervised and wrote new digital and print content development on energy use, efficiency and fossil fuel free solutions; developed, scheduled and led events for homeowners.- Led the organizing and marketing team for Green House Fest, a town wide festival of low carbon solutions such as solar panels, heat pumps and electric vehicles created by the Brookline team. Convened different groups of stakeholders to create and execute a digital and print marketing strategy that doubled the event participation. - Wrote and designed email campaigns to market events, climate solutions and legislative actions.- Through print, online and in-person sessions, gathered event feedback and analyzed participation numbers to complete a thorough marketing strategy analysis.- Developed training materials and led courses in Google Drive, Docs and Sheets and the Nationbuilder CRM database to a non-technical audience.