Daria Laba Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Manitoba, Canada

• Managed a field sales team of 10 Veterinary Territory Managers and 1500 Veterinary Clinics and 300 Pet Retail Operations, to achieve the overall KPIs of organic growth, market share, Brand Recommended Most Often. • Hired, trained, coached, mentored, developed and motivated a skilled, flexible regional sales organization with a strong customer-centric focus.• Revised the onboarding process to ensure functional and efficient onboarding, utilizing Territory Managers in work with opportunities to further develop their abilities.

Winnipeg, Canada Area

• Resource and support for members of the Western team, including onboarding new Veterinary Territory Managers in addition to managing and growing sales with existing territory requirements. • Led conference calls for Western team and responsible to follow up with the leadership team with proposed solutions to challenges and obstacles in achieving targets.

Manitoba & Nw Ontario

• Managed an account base of 120+ veterinary clinics and hospitals, building net sales, volume, market share and Brand Recommended Most Often (BRMO). • Conducted detailed business meetings with Doctors, Nutrition Advocates and Corporate Groups utilizing reports to assess potential areas of growth and focus on key action plans.• Conducted and organized workshops to assist the Healthcare team in communicating nutrition.• Participated in and led the ‘Fifth Vital Assessment’ pilot project in 2011 as part of worldwide initiative to promote nutrition as part of the assessment protocol in veterinary clinics.

Winnipeg, Canada Area

• Serviced foodservice accounts within healthcare, restaurant, and hospitality industry• Educated customers on new product lines, achieving and surpassing sales targets • Coordinated tenders, analyzed government and healthcare tenders

Manitoba, Saskatchewan & Nw Ontario

• Acted in a consultative role to clients with recommendations, training and continual support• Developed and administered an operating budget, marketing strategy, and business plan• Organized and delivered workshops to advance compliance with preferred products

Manitoba, Saskatchewan & Nw Ontario

• Managed approximately 250 institutional accounts comprised of extended care facilities, acute care facilities, and schools. Conducted sales consultations with Administrators, Directors of Care, Managers of Food Service and other support staff• Sales of specialized programs covering an extensive line of products and services including medical and nursing supplies

Bachelor Of Science - Bsc, Human Nutritional Science

Bachelor Of Arts - Ba, Economics/Management Minor