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Versatile business development leader offering strong performance in sales leadership, marketing, operations, and financial management across the consumer-packaged goods (CPG) industry. Expert in securing, growing and maintaining profitable brands and business partnerships while consistently leading high-performance teams to exceed company objectives. An influential business partner with talent for creating corporate initiatives that generate high levels of revenue and profit. Passionate about driving and leading integrated solutions that support scale and encourage long-term business growth.Strategic Planning ◆ Sales Team & Broker Management ◆ Operational Excellence ◆ Sales ManagementCORE COMPETENCIES• Strategic planning & implementation• Broker/distributor management & training• Team building, training & cross-functional leadership• Sales & operations management• New product innovation & launch• Promotional planning & pricing• Syndicated data & analysis (SPINS, IRI & Nielsen)• P&L management, financial reporting & budget planning• Contracts & negotiations• Trade spending management• Sales & financial forecasting• Business process optimization#naturalproducts #gomacro #organic #entrepreneurial #startup #vegan #macrobar
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Executive Vice President Of SalesGomacro Jan 2020 - PresentViola, Wi, UsFast-growing, family owned, USDA Organic, Gluten-Free, Vegan & Kosher Certified, Non-GMO Project Verified nutrition bar manufacturer. -
Vice President SalesGomacro Feb 2014 - Jan 2020Viola, Wi, Us• Full responsibility for all domestic & international sales, business development, and revenue generation.• Leading and building long-range plans that include go-to-market strategies, operating budgets, and organizational structure.• Leading, empowering, and mentoring high performing teams.• Driving and managing all top-line sales down to bottom-line profitability targets.• Full P & L responsibility for all U.S. and International sales. • Work together with and report directly to the CEO. -
Director Of SalesKevita Feb 2011 - Feb 2014Oxnard, California, UsIndustry-leading organic, probiotic beverage company.Oversaw sales efforts to grow revenue through multiple distribution channels. Hired, trained and managed 4 TSMs and 5 regional brokers. Set and implemented strategies to align with wholesale distributors, brokers and TSMs. Reported sales financials and created annual pro formas, regional budgets, account targets and sales plans. Collaborated with Co-Founders to build the sales functions during the early stages of moving from local to national distribution. Performed key account management for WFM, NCG, INFRA, Sprouts, Nature’s Best and Vitamin Cottage/Natural Grocers.• Hired and orchestrated a team of TSMs, growing sales from less than $500K to $35M+ (YoY growth averaged 200%+ across multiple channels).• Achieved ranking as one of the top 25 most innovative consumer brands (via Forbes Magazine) and the fastest growing juice/kombucha brand in the U.S. market (via SPINS) through the effective management of natural channel accounts. • Grew topline revenue triple digits, creating growth in conventional channels at 335% YoY (vs. category growth of 27%) by the effective planning and management of the company’s cross-over into conventional and mainstream retail channels.• Gained TDP increases of 50%+ in core natural and land gourmet retail accounts.• Secured initial and early distribution in all Kroger West banners, including Ralph’s, King Soopers, Fred Meyer and QFC, and outperformed sales targets, creating opportunity for scale-up into Kroger national distribution in 1,200+ locations.• Realized 15%+ increase in SKU facings in Safeway’s western U.S. banners, increasing POS signage by 25% and growing secondary placements 30%+ while lowering SKU voids 10%+. -
National Sales ManagerPan Pacific Foods Jan 2001 - Jan 2011UsA portfolio company offering sales & marketing services for small specialty brands through a rollup strategy.Led 4 regional sales managers and a national broker sales team to cultivate and grow new brands acquired by Pan Pacific Foods’ private equity division. Identified new business opportunities and distribution channels for all portfolio brands. Conducted high-level market opportunity assessments for acquisition or sales of brands and reported directly to the President.• Consistently achieved annual target growth rates between 20% and 100%+ with each brand within the portfolio.• Grew revenues to $50M+ in retail sales including grocery, natural, gourmet/specialty, club and c-store channels.• Conducted SWOT analyses for competition, category, growth rates, retail customer base, wholesale distributor synergies and pricing, leading 2 of 4 brands to a successful acquisition by Buderim Ginger (an Australian publicly held company).• Improved contribution margins an average of 5% YoY after improving efficiencies in logistics, pricing and trade spending.• Grew distribution 432% within the retail sector, and grew shelf facings 150% within existing accounts including Safeway, WFM, Publix, UNFI, Costco, KeHE, Delhaize banners, Ahold banners and more. -
Business Development ManagerArt Today Jan 1998 - Jan 1999Hand-selected by CEO to develop distribution partnerships for an IMSI e-commerce start-up subsidiary called ArtToday.com. Responsible for building strategic partnerships that drove top and bottom line revenue for this visual asset company servicing the graphic design and creative industries.
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Senior Sales ManagerImsi Jan 1997 - Jan 1998Novato, California, UsChallenged to build the distribution network for IMSI's newly developed e-commerce software publishing division. Established strategic partnerships with e-resellers and distributers, prospected three vertical channels (corporate, government, and education), and implemented electronic software distribution business model. -
Channel ManagerImsi Jan 1996 - Jan 1997Novato, California, UsHired to and successfully built IMSI's newly formed vertical channel.
Darian Alioto Education Details
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Dominican University Of CaliforniaCum Laude
Frequently Asked Questions about Darian Alioto
What company does Darian Alioto work for?
Darian Alioto works for Gomacro
What is Darian Alioto's role at the current company?
Darian Alioto's current role is Executive Vice President Of Sales at GoMacro.
What is Darian Alioto's email address?
Darian Alioto's email address is da****@****ita.com
What is Darian Alioto's direct phone number?
Darian Alioto's direct phone number is (800) 788*****
What schools did Darian Alioto attend?
Darian Alioto attended Dominican University Of California.
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