Chief Communications Officer
CurrentAs a member of the superintendent’s senior leadership team, I am involved in every aspect of the school system from academics to construction and all business operations to better understand, shape and articulate the messaging, as well as identify opportunities for community collaboration which enable SDPC to best serve its students.I serve as chief communication strategist on SDPC initiatives, goals and priorities with focus on forward- looking message and communications planning. Our department communicates and represents the District’s vision and perspective internally and to the general public/community, as designated by the Superintendent. I develop, direct, and evaluate the District’s public relations, marketing, communications, and public affairs strategy; execute effective campaigns/programs on a local, state, and national basis, with major emphasis on employee communications and communications between the District and the community. This means working collaboratively with the Leadership Team and other key stakeholders to provide public relations counsel and direction and setting the vision for and leading the Communications Team, including internal communications, media relations, social media, SDPC websites, marketing, and strategic communications.