Digital and Strategic Marketing Manager with 10+ years of experience in leading digital marketing. I successfully work with B2B and B2C in the CIS and European markets.
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Marketing Team LeadPromwad EngineeringKraków, Pl -
Marketing Team LeadIzdat Venture Studio Feb 2024 - PresentPoland -
Senior Digital Marketing ManagerIzdat Venture Studio Aug 2023 - PresentPoland- Developing and refining product-specific marketing strategies- Crafting detailed marketing plans for each product- Conducting product-focused competitive analysis- Supervising the team's execution of product marketing strategies- Assessing and improving the effectiveness of marketing activities -
Head Of Marketing DepartmentLiis Technology (It And Engineering Company) Dec 2020 - Jul 2023St Petersburg City, Russia- Creation of a marketing department from zero to 15 people.- One of our top SaaS software products increased its ROMI conversion by 1485%- Implementation and advertising of a large-scale city event. General viewing coverage (TV broadcasts, Internet, and print media) - about 20 million people.- During the crisis we have launched a website and an advertisement for one of the distribution product we receive applications with a 788% ROMI- Work with marketing strategies and analytics in terms of content, traffic, sources of new users. An increase in the number of applications by three times.- Creation of landing pages. 92% of leads are targeted.-Brand positioning and development. Creation of a favorable image of the company, studying reviews about the company. 65% increase in company and product mentions.
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Head Of Smm DepartmentZaauto (Advertising Agency) Dec 2017 - Dec 2020St Petersburg City, Russia- Increase in the number of clients by 7 times.- Conducting an advertising campaign for clients (targeting on VKontakte, Facebook, Instagram, Mytarget), due to high-quality leads the advertising budget has been increased by 5 times.- Administration of large communities (from 20,000 to 60,000 people)- Targeting for other countries (work with the audience of America, England, Ireland, and India).
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Marketing ManagerMultiple Contracts Sep 2016 - Nov 2020St Petersburg City, Russia- Development of a promotion strategy, analysis of competitors, promotion of social networks, increase in the number of subscribers, interaction with bloggers, placement of paid posts in groups, target. Development of Pr strategy.
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Head Of Marketing And Advertising DepartmentKitchen Of Emotions (Event Organization Company) May 2017 - Mar 2018St Petersburg City, Russia• Development and implementation of the promotion strategy and of the concept of an advertising company. Marketing research of the market and the competitive environment with analysis and proposals for an advertising company.• Increase clients by 50%
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Advertising And Content SpecialistRazoom Games (Event Organization Company) Sep 2015 - Sep 2016St Petersburg City, Russia- Working with social networks: creating content, maintaining a group, attracting an audience, analyzing competitors.
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Pr Manager, Event OrganizerTheatre Of Games And Performances Mar 2014 - Jun 2015St Petersburg City, Russia-Drawing up a strategy for the development and promotion of the company's services
Dariana Efimova Education Details
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Saint-Petersburg State University Of EconomicsMaster`S Degree Of Social Cultural Service And Tourism
Frequently Asked Questions about Dariana Efimova
What company does Dariana Efimova work for?
Dariana Efimova works for Promwad Engineering
What is Dariana Efimova's role at the current company?
Dariana Efimova's current role is Marketing Team Lead.
What schools did Dariana Efimova attend?
Dariana Efimova attended Saint-Petersburg State University Of Economics.
Who are Dariana Efimova's colleagues?
Dariana Efimova's colleagues are Ivan Kochetkov, Svetlana Azevich, Hanna Shcharbitava, Alexandra Goncharik, Pavel Ramankou, Mihail Zenkov, Vitaly Kust.
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