Darian Cairns-Cowan, Clmp™ Email and Phone Number
Darian Cairns-Cowan, Clmp™ work email
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Darian Cairns-Cowan, Clmp™ personal email
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I am a digital leader who, through both a commercial and customer experience focus, has created significant measurable value for both my employer and our customers. I have lead and managed activities across- Digital Sales/Aquisition/eCommerce- Digital Channel/Product Development and Management- Digital Analytics, Optimisation and Personalisation- Digital Content and Journey Management- Digital Strategy- Omni-channel Marketing Automation Strategy- Data and Insight driven business.I have 19 years experience working in a broad variety of roles for New Zealand's leading bank and one of Australia’s Top 4 banks, I spent 2 years working in London on integration activities related to the formation of GlaxoSmithKline – including projects, business process/system re-engineering and data migration. I am currently working for Telstra Digital improving sales journeys for customers.I am passionate about finding the best way to do things with the tools at hand and, passionate about finding new tools and ways to do things better.
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Head Of Everyday WellbeingMedibank Sep 2023 - PresentVictoria, Au -
Head Of Program Management & Optimisation - Live BetterMedibank Apr 2022 - Sep 2023Victoria, Au -
Head Of Operations - Live Better (Acting)Medibank Apr 2022 - Sep 2023Victoria, Au -
Senior Manager, Program Performance & Optimisation (Live Better)Medibank Apr 2021 - Apr 2022Victoria, Au -
Equipment Coordinator (Volunteer)La Trobe University Hockey Club Jan 2020 - Dec 2021Reservoir, Vic, Au -
Head Of Digital Sales - Small Business, Segments And Real-Time OptimisationTelstra Apr 2019 - Mar 2021Sydney, Nsw, Au -
Customer Journey OwnerTelstra Jun 2018 - Mar 2019Sydney, Nsw, Au -
General Manager Small Business Sales - Telstra Digital (Acting)Telstra Feb 2018 - May 2018Sydney, Nsw, Au -
Digital Channel Manager - Small Business Growth InitiativesTelstra Mar 2017 - May 2018Sydney, Nsw, Au -
Strategic Account ManagerBiztech Enterprise Solutions May 2016 - Mar 2017Melbourne, Vic, AuBizTECH are the longest running Adobe solution partner in Australia and New Zealand. We have successfully delivered many enterprise solutions using Adobe technology since 2008. We are highly specialized in Adobe Experience Manager and Adobe Marketing Cloud. We are highly certified and recognised for our Adobe work: - ANZ Adobe Marketing Partner of the year 2013- ANZ Adobe Marketing Partner of the year 2015 - Adobe Premier Solution Partner- Adobe Experience Manager SPECIALIZED- Adobe Certified Training Partner -
Senior Digital Sales ManagerAnz Apr 2013 - Mar 2016Melbourne, Victoria, AuKey Successes: * Established and grew a market leading Digital Optimisation and Personalisation capability/team that added 20% to overall sales volumes.* Gaining endorsement and funding for, and then delivering a critical sales initiative that will delivermultimillion dollar benefits and a greatly improved customer experience (including 50%-120% increase in application completion rates).* Key advisor for omni-channel data-driven digital marketing automation strategy and technology selection. * Successfully negotiated for the ANZ Online Saver bonus rate to be put on anz.com for the first time ever.* Undertook Senior Manager Web & Sales role (and 7 extra direct reports) for 2 months on top of my existing role.Key Responsibilities:* Responsible for growing sales across all Digital channels.* Management of the Digital sales targets process.* Create, prioritise and gain endorsement for, the Digital Sales strategy/plan defining necessary capability and optimisation required to reach sales targets.* Lead and develop the anz.com content and content optimisation team (team of 6) and capability.* Lead and develop a team of sales and optimisation managers and analysts (team of 4).* Manage digital analytics capability and vendor relationships (incl. Adobe). -
Senior Manager - Web & Online Sales (Acting)Anz Oct 2013 - Nov 2013Melbourne, Victoria, Au -
Online Sales Development ManagerAnz Mar 2011 - Apr 2013Melbourne, Victoria, AuKey Successes: * Social Media subject matter expert for launch of the @anz_au Twitter account.* Driving delivery of revamped online applications leading to significant increase in application conversion rates.* Driving creation of comprehensive online sales reporting leading to better channel management and senior management visibility of online sales performance.Key Responsibilities:* Drive and manage the planning, development, maintenance and monitoring of best-practice online sales and acquisition services within ANZ Digital.* Setting and achieving online sales targets with Product, Marketing, Finance and Digital.* Undertake Product Ownership or Channel owner role for projects impacting the online sales channel.* Drive delivery of allocated projects and initiatives as required through the business governance and prioritisation processes.* Managing a large and broad group of stakeholders* Managing and developing analyst resources. -
Channel Development Manager - Direct & Emerging ChannelsAnz Nov 2007 - Feb 2011Melbourne, Victoria, AuKey Successes: * Winning the Direct Channels 2009 award for Outstanding Contribution to Innovative Thinking.* Key contributor to Global Online Banking Platform / Winning in Online programme.* Developing Online Road Map for New Zealand Wealth business.* Managed successful implementation of Omniture Web Analytics toolset across all key New Zealand sites.* Key member of project team who delivered On the Money website.* Gaining executive approval/support for project leveraging Social Media.* Conceiving and launching the @anz_nz Twitter account and acting as key contributor to Group Social Media Strategy.Key Responsibilities:* Drove business growth through ownership of key strategic initiatives relating to the development and realisation of direct/emerging channel opportunities.* Developed and implemented appropriate strategies to achieve agreed financial and service objectives.* Ensure industry standard intellectual capital in relation to the direct/emerging channel environment is maintained within the ANZ Bank.* Drove and contributed to the development of direct/emerging channel initiatives through research and evaluation of various opportunities in order to maximise the value of services and offerings to internal and external customers.* Delivered allocated projects and initiatives as required through the business prioritisation process. -
Senior Analyst Programmer / Senior Business AnalystAnz Oct 2004 - Nov 2007Melbourne, Victoria, AuKey Successes:* Earned ANZ Marketing ‘Top Performer 2006’ award.* Jointly developed the key branch network customer management reporting system.* Implemented ANZ Term Deposit & Mortgage Pricing system in to National Bank.* Built Home & Holiday and Home & Play promotion fulfilment systems for a key marketing initiative. -
Senior Analyst - Finance Services GroupAnz Oct 2004 - May 2005Melbourne, Victoria, AuKey Successes:* Developed automated journal management and auditing system for manual journal process.* Developed key checking tools for use during ANZ/National financial reporting system merger. -
Manager Tax SystemsAnz Oct 2003 - Oct 2004Melbourne, Victoria, AuKey Successes:* Provided technical input in the design, development and implementation of a new GST B2B system.* Improved FBT reporting and filing system leading to significant savings. -
Business Analyst (Contractor)Anz Jun 2003 - Oct 2003Melbourne, Victoria, AuKey Successes:* Built tool to analyse and monitor customer transactional behaviour. -
TrusteeWest Park School - Johnsonville Feb 2010 - Feb 2011Involved in all general governance aspects of operating a primary school.
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Project Analyst (Contractor)Glaxosmithkline Jul 2001 - Apr 2003Brentford, Middlesex, GbKey Successes: * Sole analyst for successful EURO conversion project. * Key analyst in the redesign and implementation of the Export Finance Commissions process.* Developed an Excel tool that enabled upload of sales figures on to JD Edwards for Consignment Stock.* Assisted in successfully completed project to integrate operational systems of GlaxoWellcome and SmithKline Beecham.* Created documentation regarding a key business process that was previously causing confusion within the business. -
VariousAnz National Bank Limited Mar 1994 - Feb 2001Melbourne, Victoria, Au~ Production Analyst NZ Information Warehouse Infrastructure Support~ Business Analyst – Finance~ Retail MIS Analyst~ Retail MIS Officer~ Settlements Officer~ Team Member Lending ApplicationsKey Successes:* Sole analyst involved in successful migration of all MIS reporting to new data warehouse environment.* Developed request management and internal billing system utilised to manage all work in MIS area.* Developed reporting suite for fee refunds analysis allowing Product Managers to understand and control loss of fee revenue.* Sole Business Analyst for project that successfully implemented the new company wide financial reporting system (Hyperion) into New Zealand.
Darian Cairns-Cowan, Clmp™ Skills
Darian Cairns-Cowan, Clmp™ Education Details
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Victoria University Of WellingtonMajors: Information Systems / Ecommerce -
Marketing AssociationCertificate In Emarketing -
Kuranui College
Frequently Asked Questions about Darian Cairns-Cowan, Clmp™
What company does Darian Cairns-Cowan, Clmp™ work for?
Darian Cairns-Cowan, Clmp™ works for Medibank
What is Darian Cairns-Cowan, Clmp™'s role at the current company?
Darian Cairns-Cowan, Clmp™'s current role is Head of Everyday Wellbeing at Medibank.
What is Darian Cairns-Cowan, Clmp™'s email address?
Darian Cairns-Cowan, Clmp™'s email address is da****@****anz.com
What schools did Darian Cairns-Cowan, Clmp™ attend?
Darian Cairns-Cowan, Clmp™ attended Victoria University Of Wellington, Marketing Association, Kuranui College.
What skills is Darian Cairns-Cowan, Clmp™ known for?
Darian Cairns-Cowan, Clmp™ has skills like Digital Strategy, Digital Marketing, Digital Sales, Digital Personalisation, Digital Optimisation, Stakeholder Management, Online Lead Generation, E Commerce, Customer Experience, Marketing Automation, Business Process, Banking.
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