• Successfully manage a diverse portfolio of renowned brands, including Target, L'Oreal, Signet, Meta, and more, showcasing adaptability and strategic acumen.• Conduct thorough post-campaign performance analysis, offering actionable insights that guide clients in making informed marketing decisions and enhancing their brand presence.• Leverage advanced analytics and paid social tools including Google Analytics, Meta Ads Manager, Looker Studio, Tableau, Traackr, Google Sheets, and TikTok ads Manager to inform data-driven strategies, optimizing campaign performance and exceeding client expectations.• Adeptly manage a team of Data Analysts, cultivating a collaborative environment that prioritizes skill development and mentorship, resulting in outstanding improvements in campaign performance and data analysis outcomes.• Collaborate with cross-functional teams, including creative, strategy, and account management, to align marketing efforts with overall business objectives and drive comprehensive marketing strategies.

• Formulated a holistic growth plan encompassing the establishment of digital infrastructure, expansion of the donor base, and the continuous management of corporate social channels, ensuring long-term sustainability for the Chicago Chapter.• Cultivated strategic partnerships with corporations, educational institutions, and local contributors, facilitating valuable collaborations that significantly enhanced the organization's impact and resources.• Oversaw and monitored all digital communication channels for the Chicago Chapter, including Facebook, Instagram, Twitter, and the Friends of the Children website, ensuring consistent and engaging online presence.• Spearheaded innovative social media marketing campaigns that resulted in a notable 25% increase in Instagram followers, effectively elevating brand awareness and extending the organization's reach within the community.

• Conducted comprehensive market research and data analysis to identify key market segments and unique marketing opportunities for the Diageo Portfolio, encompassing renowned brands such as Smirnoff, Don Julio, and Bulleit Bourbon. • Developed and executed a growth marketing strategy, including integrated campaigns, to generate excitement and engagement around Diageo's product portfolio. Achieved remarkable results, driving incremental sales growth of approximately $9 million.• Leveraged a tech stack comprising Marketo, Google Analytics, and Tableau to optimize, automate, and precisely measure campaign performance, ensuring data-driven decision-making and maximum ROI.• Crafted insightful and narrative-based campaign briefs, ensuring clear and effective communication of strategic objectives to the team, resulting in cohesive and aligned campaign execution. • Demonstrated strong leadership skills by managing a team of interns in the development and execution of a brand marketing program for the Wingstop client, fostering their professional growth and contributing to successful project delivery.

• Developed cross-functional expertise in customer segmentation, email marketing, online marketing, sales strategy, merchandising and e-commerce expansion opportunity.• Managed and marketed multiple online sales events each generating an average of $150K in demand to contribute to an $8 million quarterly buyer goal.• Cultivated strong relationships with a network of active vendors and employed exceptional negotiation skills and customer segmentation strategy to maximize Zulily’s financial results. • Assisted in turning sales goals into scalable growth by planning marketing promotions, establishing effective pricing strategies, customer journey mapping, and performance analytics.

• Utilized advanced data analysis techniques to analyze beta and Prime customer data, leading to the development of the cutting-edge algorithm powering Amazon Alexa's Echo Look Style Check.• Played a pivotal role in identifying opportunities for automation and efficiency enhancements within the Outfit Compare feature, actively contributing to the implementation of these improvements, resulting in a smoother and more user-friendly experience.• Employed brand expertise to develop creative technical solutions and improve customer experience. • Collaborated seamlessly across teams, working closely with product marketing and user experience (UX) teams to develop segmentation strategies and create impactful marketing campaign assets, ensuring cohesive and successful product launches and promotions.•