Darian Patchin

Darian Patchin Email and Phone Number

Consumer marketing & acquisition exec enabling learning across the globe through AI, online tutoring & distance learning. @ edkey
Darian Patchin's Location
Los Gatos, California, United States, United States
Darian Patchin's Contact Details
About Darian Patchin

I've participated in the boom and bust times for Internet-related early stage start-ups. My focus is to provide online marketing strategy and operational expertise with a particular emphasis on: • Online marketing strategy for start up environments• Member acquisition• Product marketing insight and CRM expertise• Team leadership“I step in and fill the void when engineering-driven companies graduate to needing deep marketing experience, “right-brain” expertise and a customer-centric mindset.”My vertical expertise has been in the K-12 educational market both domestically and internationally for B-to-B and B-to-C services related to classroom communication/collaboration tools as well as online tutoring.I like to keep up with new opportunities especially in fields that blend work with passion including wine, food, educating young minds, social networking/media, sports, B-toC Web services, mobile apps and advertising.Specialties: In depth knowledge of consumer online marketing and ecommerce strategy including, member acquisition, product marketing, branding, retention, social media, virality, etc.

Darian Patchin's Current Company Details
edkey

Edkey

View
Consumer marketing & acquisition exec enabling learning across the globe through AI, online tutoring & distance learning.
Darian Patchin Work Experience Details
  • Edkey
    Cofounder, Vp Marketing Operations
    Edkey Oct 2022 - Present
    View
  • Edmodo
    Vice President Marketing & New Initiatives
    Edmodo Jan 2019 - Oct 2022
    San Mateo, California, Us
    My goal is to help kids reach their full academic potential by connecting them with the right resources, services, and mentors - at the right time - to challenge, nurture and tutor them.Building out worldwide tutoring services and communication services for teachers, students and parents - via ideation development and partnerships from strategy to operations to marketing launch and hyper growth.
    View
  • Loma Prieta Joint Union School District
    Oversight Committee Member - Measure R
    Loma Prieta Joint Union School District Dec 2018 - Aug 2021
  • Loma Public Education Fund
    Marketing & Communications Lead - Volunteer Role
    Loma Public Education Fund Nov 2018 - Jan 2019
    Heading up marketing and communications for our local parent-run school education fund for the Loma Prieta Joint Union School District. Manage all social media, email, website, and school news. LPEF - Funding the Future! Volunteering makes your life and your community better. “Life’s most persistent and urgent question is, What are you doing for others?” — Martin Luther King, Jr.
  • Mcgraw-Hill Education
    Director Of Consumer Marketing
    Mcgraw-Hill Education Oct 2016 - May 2018
    New York, Ny, Us
    After acquisition of our start-up, Redbird Advanced Learning and consumer brand GiftedandTalented.com: Operate and manage the consumer P&L for McGraw Hill Education including Redbird's GiftedandTalented.com brand and ALEKS Independent consumer courseware.
    View
  • Giftedandtalented.Com
    Director Of Growth
    Giftedandtalented.Com Feb 2014 - Oct 2016
    Developed launch plan, marketing, growth and retention strategies from the ground up for direct-to-parent K-12 personalized online education service, partnering with Stanford University. Launched the GiftedandTalented.com brand to the world and created, managed and developed subscription/SaaS strategy. • Hired and managed growth team and FB/Adwords, Remarketing and PR consultants.• Grew revenues to millions annually and grew customer base to more than 10,000 monthly users. • Developed Advocate/Ambassador program and Affiliate sales program.• Operated and managed the consumer P&L. GiftedandTalented.com, the consumer service developed by Stanford University, is the premier online community dedicated to advanced learning for K-12 students offering online courses, expert tutors, information and advice designed to help parents and educators develop accelerated learners.
  • Consultant
    Consumer Marketing Consultant
    Consultant Jul 2013 - Mar 2014
    Consulting with early stage start-ups focused on mobile, video, shopping, and consumer space. Provide go-to-market, product and user growth strategy. Create PRDs, MRDs, marketing road maps, user growth forecasts, and SOLOMO online marketing plans. Develop competitive analysis and map competitive landscape. Develop brand strategy and customer communications plans.
  • Yesvideo
    Director Of Online Marketing
    Yesvideo Dec 2011 - Jun 2013
    Santa Clara, Ca, Us
    Ran all aspects of online marketing, member acquisition, CRM (especially email) direct revenue generation for the premiere video to digital transfer service.
    View
  • Thredup
    Vp Of Marketing
    Thredup Jan 2011 - Jun 2011
    Oakland, California, Us
    Ran all marketing efforts including member acquisition, brand building, product marketing, and business development marketing. Built out acquisition model, created marketing budget and plan. Oversaw email marketing and developed retention plan.Lead marketing into $5 million VC investment.
    View
  • Cellfire
    Consumer Marketing Executive
    Cellfire Jun 2009 - Jan 2011
    San Jose, Ca, Us
    Ran all outbound marketing and product marketing for digital (web and mobile) couponing service.
    View
  • Internet Product Marketing Consultant
    Marketing/Acquisition Strategy Consultant
    Internet Product Marketing Consultant Jan 2009 - Jun 2009
    Help define marketing plan, develop SEM and SEO plans and implementation and product marketing efforts for a variety of start-ups and internet companies including One King's Lane, Spa-Addicts, etc.
  • Cyworld
    Vice President, Product Marketing
    Cyworld May 2007 - Dec 2008
    Us
    Cyworld is the oldest social network with more than 20 million members in South Korea. Cyworld USA was an experiment to see if we could build out a community/social network focused on needs of english speaking Asians and Asian pop culture enthusiasts. I ran all product development, product marketing, and partnerships for Cyworld USA, a wholly-owned social networking subsidiary of SK Communications and SK Telecom. The site was relaunched with this new focus in late 2007 and has grown significantly under my stewardship.
    View
  • Backfence.Com
    Vice President Of Marketing
    Backfence.Com Aug 2006 - Apr 2007
    Ran all marketing strategy for Backfence.com, a Web 2.0 start-up focused on member-generated news, information and services for hyperlocal communities.This included creating go-to-market strategy, developing custom tracking and reporting for customer acquisition and internal data metrics, as well as re-architecting registration flow and new member experience. Also, I worked closely with founders and investors in creating strategy and plan for series B financing/sale of company (ongoing).
  • Tribe.Net
    Vp, Advertising
    Tribe.Net Aug 2003 - Jul 2006
    Us
    As VP of Advertising for Tribe.net my role was quite varied from helping determine the business model to creating revenue and traffic driving relationships. I also focused on product marketing (help design/build the service) and outbound marketing (promoting the service) via search engines, CPC, CPA buys, etc. I managed all ad sales and ad operations growing Tribe.net's revenue to more than $100k per month. And, I created revenue generating relationships with content partners such as Careerbuilder, Apartments.com, Revenue Science, and Google.Strategic and operational--your typical Internet start-up guy in virtually all marketing, product marketing and business development roles.
    View
  • Etour
    Vp Online Acquisition
    Etour Jun 1998 - Feb 2000
    Oversaw all member acquisition and business development efforts for Internet start-up company. Created, directed and managed distribution programs with partners, advertisers, and affiliates resulting in more than 5 million registrations to the eTour service. Developed marketing/distribution strategy and budgetary plan and managed a staff of five. This included redesigning the Web site and sign-up process to better meet eTour's membership needs. Developed eTour's business development strategy and negotiated strategic relationships with Xoom/NBCi, WebTV, eMachines, NetZero and 1stUp. The nature of these partnerships included co-branding, OEM, content, and revenue sharing opportunities. Opened and managed the San Francisco office for Atlanta-based eTour. Lectured at Internet conferences and contributed to industry press articles regarding successful business development, distribution, advertising and incentive programs.
  • Alexa Internet
    Director Of Online Marketing
    Alexa Internet 1997 - 1999
    San Francisco, California, Us
    Promoted to Director level position in one year. Created, directed and managed distribution programs with partners, advertisers, and affiliates that resulted in more than 1.5 million downloads of the Alexa software. Instituted the first affiliate "dollar-download" program and decreased that cost 50% within the first year. Developed marketing/distribution strategy and budgetary plan while managing a staff of four. Created and implemented strategy for business development plan that includes co-branding, OEM, bundling, content, and revenue sharing opportunities. Successfully negotiated co-branding/distribution/integration deals with Netscape, MS Internet Explorer, Lycos’ Hotbot, Earthlink, and Snap!'s Neoplanet. Lectured at Internet conferences and contribute to industry press articles regarding successful distribution, advertising and incentive programs. Alexa Internet was acquired by Amazon in April of 1999.
    View
  • Freeloader
    Product Manager
    Freeloader 1996 - 1997
  • Information, Inc.
    Marketing Director
    Information, Inc. 1994 - 1996

Darian Patchin Skills

Online Advertising Email Marketing Online Marketing Sem Product Marketing E Commerce Social Media Start Ups Marketing Strategy Product Management Business Development Marketing Strategy Digital Media Social Media Marketing Seo Viral Marketing Customer Retention Advertising Social Networking Customer Acquisition Digital Marketing Mobile Devices Crm Ppc Mobile Marketing Brand Management Creative Direction

Darian Patchin Education Details

  • Ohio Wesleyan University
    Ohio Wesleyan University
    History
  • Hawken School
    Hawken School

Frequently Asked Questions about Darian Patchin

What company does Darian Patchin work for?

Darian Patchin works for Edkey

What is Darian Patchin's role at the current company?

Darian Patchin's current role is Consumer marketing & acquisition exec enabling learning across the globe through AI, online tutoring & distance learning..

What is Darian Patchin's email address?

Darian Patchin's email address is da****@****ail.com

What is Darian Patchin's direct phone number?

Darian Patchin's direct phone number is +141542*****

What schools did Darian Patchin attend?

Darian Patchin attended Ohio Wesleyan University, Hawken School.

What are some of Darian Patchin's interests?

Darian Patchin has interest in Start Ups, Santa Cruz Mountains, Social Networking, Alternative Music, Parenting, Sports, Scifi Books, Wine.

What skills is Darian Patchin known for?

Darian Patchin has skills like Online Advertising, Email Marketing, Online Marketing, Sem, Product Marketing, E Commerce, Social Media, Start Ups, Marketing, Strategy, Product Management, Business Development.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.