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My unique expertise and insights are the result of first-hand leadership experience with the dramatic evolution and intersection of marketing and digital technologies over the past 30+ years. As an innovative Digital Technology & Marketing Communications Leader, I have an accomplished track record of successes for global powerhouse brands like Mattel (Barbie, Hot Wheels, American Girl), Callaway Golf and DonJoy. I’m known for strong cross-functional and change leadership of technical and creative teams, strategic thinking coupled with effective execution, and the unique ability to drive impressive results in resource-challenged environments or situations without precedent.Some of my achievements include:Developing Mattel’s 1st in-house digital agency and launching their 1st B2C channel with a ground-breaking Internet-exclusive make-to-order product.Launching Callaway-Connect, a global B2B solution that set a new golf industry standard.Formalizing a used golf equipment market with the introduction of Callaway Golf Preowned/Trade In-Trade Up Programs.Leading a global transformation of Callaway’s IT function, reducing expenses from a historical high of >2.8% to <2% of revenues while improving business partner satisfaction ratings 2X.Establishing DJOGlobal’s shared service global marketing communications and creative services model to promote and support the core business unit’s commercial offerings while delivering consistent year-over-year efficiencies.Globalizing several major company/brand digital properties and introducing them to digital/direct marketing.As an active business/digital technology consultant, I specialize in forward-thinking strategies and programs and/or IT Transformations to help small and mid-size companies across a variety of industries to optimize their IT portfolio while leveraging digital technologies and marketing communication models to grow their businesses.
Dcp Consulting, Llc
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OwnerDcp Consulting, Llc 2020 - PresentBased on 35+ years of experience and successes, this is a ‘business first’ IT consulting firm specializing in fractional CIO Services such as optimization of IT teams, functions, operations and portfolios including assessments, transformations, business alignment initiatives, project management, cloud migrations, organization design, inter-departmental communications, process innovation and change leadership. Clients span software/integration services, canned goods manufacturing, financial services, digital printing services, convenience retail, defense contractors and disease management/medical devices/health care.
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Senior Director, Information TechnologySam'S Holdings, Llc 2017 - 2020Matthews, North Carolina, UsPrimary objective was to assess, restructure and transform IT to improve communication, business alignment, infrastructure performance and service quality. In addition to a focus on IT fundamentals, completed an innovative rethinking of the technology portfolio to leverage hosted/cloud based offerings for greater flexibility and lowered overhead expense. Primary responsibilities included:• Development, management and execution of IT strategy, roadmap, goals and budgets.• Assessment, management and coaching of IT staff.• IT Applications and Infrastructure assessments, management and support.• Risk Management and support for IT audits including PCI Compliance where appropriate.• Change management, project management, service delivery and business operational support.• Technology/automation options research and recommendations.• Technology/communications vendor selection, sourcing, management and oversight.• Policy development, communication and implementation. -
Strategic It/Communications Consultant / Executive CoachDarian Pasterski Consulting 2004 - 2018Services are designed to assist small to mid-size businesses organize and leverage their technology portfolio and functional model, guiding them through digital transformations to produce top and bottom line business results. Services include:• IT/e-Business Strategy & Planning• IT/e-Business Assessments/Alignment Strategies• IT Transformations to leverage cloud-based solutions and shift core competencies to cooperative engineering and relationship management• IT Leadership Coaching (IT Service Positioning, Performance and Value Management, Communication Standards)• Digital Transformation Plans/Programs• Digital Marketing Communications / Brand Management• Program/Project /Management & Execution• Identification/pursuit of e-business/direct marketing opportunitiesClients span software/integration services, canned goods manufacturing, consumer goods/services, retail operations, financial services, digital printing services, defense contractors, disease management/medical devices/health care and real estate/property development.
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Vp, Global Marcom, Interactive And Creative ServicesDjo Global 2011 - 2017Dallas, Tx, UsGlobal leader of corporate brand, and interactive, creative, and marketing communications functions as shared services for all global core orthopedic, rehabilitation and surgical businesses and brands. Partnered with product marketing leaders to commercialize, launch, market and support their products and services.Achievements include: Development of a global communications, digital and creative team/function as a shared service, delivering year-over-year double digit efficiencies while increasing global business partner collaboration and satisfactionGlobal corporate identity refresh achieving global collaboration and compliance while minimizing costsIntroduction of social media platforms as part of the overall communications mix, addressing privacy and compliance concernsCo-led strategy development resulting in the company’s first B2C business divisionMulti-year double digit revenue growth for the company’s first acquired B2C e-commerce channelStrategic leadership of multiple digital initiatives including: - Development of the company’s first consolidated commercial sales portal - Introduction of mobile apps into the overall IT portfolio - Management and optimization of global web properties/domain names - Development and rebranding of the global corporate website - Year-over-year reduction of global print spend to fund digital efforts -
Advisor / Sr. Business ArchitectC-Level Management, Inc. 2010 - 2014San Juan Capistrano, Ca, Us -
Cio / CtoModern Postcard 2006 - 2010Carlsbad, Ca, UsIn a combined Executive CIO/CTO role on the Senior Management Team, initially focused on rectifying a dated legacy applications environment and aligning technology-driven products (R&D) and services with the company's strategic direction.Achievements include:Restructuring of IT to reduce overhead/risk and increase productivity/service levels yielding a direct contribution to profitability with reduction of IT expense by more than 25% 2 years in a rowOverhaul of IT infrastructure with transition to a virtual environment & introduction of a hybrid SDLC (with a buy/build strategy)Implementation of a new financial/ERP package (the biggest 3rd party solution in the company’s history) improving month-end close duration by more than 50%Selection/implementation of a new CRM solution and a new timekeeping system to improve labor managementDevelopment of an auto preflight solution for streamlined printing services & integration of a new data/list service providerMigration of the company’s e-commerce website to an open-source CMS with ERP back-end integration for online ordering -
Sr. V.P. It And Chief E-Business OfficerCallaway Golf Company 1999 - 2004Carlsbad, California, UsRecruited by Founder and CEO, Ely Callaway, to develop a vision of the future, specifically to address how the internet and e-business models would transform global business practices.As the golf industry’s first e-business executive at this level, achievements included:Golf Industry e-Business Leadership: This customer-focused branded trade channel solution achieved dramatic efficiencies and more than doubled expected participation rates in its first year, providing real-time visibility to sales demand for the first time in US, Canada and Europe.Global IT Organization Transformation: Addressed cultural, performance and vendor issues; dramatically improved global 24/7 systems operations/availability; achieved double-digit reductions in all fixed cost categories; improved the company’s technology portfolio. Digital/Direct Marketing: Established these functional areas for the company. Led website globalization and established localization standards; developed a consumer database and direct/email marketing strategies/campaigns.Consumer-Direct Strategic Acquisition Integration/Channel Expansion: Championed creation and launch of Callaway Golf Preowned business model, including integration of a strategic acquisition as a foundation for the new consumer-direct sales channel. -
V.P., Mattel Online / Various OthersMattel, Inc. 1983 - 1999El Segundo, California, UsHaving established a reputation as the go-to technology leader for implementation of emerging business models/technologies, established the company’s first in-house agency/digital shared service team chartered to develop and manage Mattel’s multi-million dollar pioneering digital efforts.Career achievements were high-impact, leading-edge initiatives with significant and sustainable ROI:Implementation of Mattel’s first B2Ce-commerce model for global distribution of collectible, interactive, customized and personalized products and services.Launch of Mattel's first-ever Internet-exclusive, personalized, manufacture-to-order product, involving a new, customized manufacturing line and distribution network resulting in several patents.Development of Corporate Internet and Intranet enterprise strategies, architectures, standards, budgets & digital publishing, commerce and advertising models. Establishment of guidelines for all legal aspects of a digital presence addressing rights to privacy, advertising laws, kids and on-line safety/privacy, FTC guidelines, world trade practices, intellectual property, and financial transactions.Creation of IT’s global standard systems reengineering frameworkLeadership of major strategic reengineering projects involving 250+ people across the business at all levels:- Global Consumer Affairs: multi-company, multi-country real-time support via 3 virtual call centers.- Global Marketing Information/Product Performance Portfolio Development- Product Costing & Brand Analysis, Order Management, Sales Force Automation- Retail Merchandising: Mattel’s first real-time, integrated retail service system- Telemarketing Center: new model to manage small accounts generating $45MM+ in revenues- Mattel Funding Corporation: first of its kind, saved $6.5 million in reduced tax liabilities- M&A support for major acquisitions of Tyco, Fisher-Price, American Girl, Learning Company -
Areas Of Interest & ExpertiseKey Word Search Jan 1982 - Jul 1982Please note: This is a section of key words to aid searches. This is not intended for any use other than search.------------------------------------------------------------------------------------------------------------------------Executive Management, Corporate Communications, Marketing Communications, Digital Transformation, Chief Information Officer, CIO, CTO, VP, C-Level, Senior Management, Transformation Leader, Change Agent, Executive/IT Coach, Business Consultant, IT Transformation, Global, U.S., North America, Global Business Units, International, Shared Services, Creative Services, Corporate Communications, Marketing Communications, Marcom, Branding, Brand Architecture, Brand Strategy, Brand Management, Digital Marketing, Integrated Marketing, Strategic & Business Planning, Marketing Operations, Product Commercialization, Digital Strategy, Cloud Services, SaaS, e-Commerce, B2C, B2B, Cloud Migrations, Outsourcing, CRM, Digital Asset Management, Medical Devices, Healthcare, Consumer Products, Consumer Services, Executive Coaching, Situational Coaching, Business Consulting, Cross-Functional Team Leadership, IT Investment Assessment/Optimization
Darian Pasterski Skills
Darian Pasterski Education Details
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University Of Southern CaliforniaLife Sciences -
Ucla ExtensionBusiness Management Certificate Program Sponsored By Mattel And Ucla Extension
Frequently Asked Questions about Darian Pasterski
What company does Darian Pasterski work for?
Darian Pasterski works for Dcp Consulting, Llc
What is Darian Pasterski's role at the current company?
Darian Pasterski's current role is Fractional CIO | IT Transformations | Executive & Situational Coaching | Strategic Project Management.
What is Darian Pasterski's email address?
Darian Pasterski's email address is da****@****bal.com
What is Darian Pasterski's direct phone number?
Darian Pasterski's direct phone number is (760) 727*****
What schools did Darian Pasterski attend?
Darian Pasterski attended University Of Southern California, Ucla Extension.
What skills is Darian Pasterski known for?
Darian Pasterski has skills like Strategy, Strategic Partnerships, Start Ups, Crm, Cross Functional Team Leadership, Marketing Strategy, Strategic Planning, Management, Leadership, E Commerce, Product Management, Marketing.
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