Daria Pasik Email & Phone Number

Bilbao, PV, ES

Greater Bilbao Metropolitan Area

• Platinumlist is the leading event ticketing platform in the MENA region, serving over 19 major cities across 7 countries. In this role, I drive growth and revenue for the core B2C business stream, focusing on strategic.
• Increased revenue by 70% through comprehensive improvements in the e-commerce user experience and sales processes.
• Increased profit margin by 18%, by launching a ticket resale product, enabling a secondary ticket sales market.
• Elevated the mobile app to the Top 2 position in app stores by introducing mobile tickets, which addressed event safety and sustainability concerns, gaining viral traction across the region.
• Built strong partnerships with key clients like Expo City Dubai and Saudi Arabia’s Ministry of Culture, delivering advanced ticketing solutions that enhanced customer engagement.
• Applied data-driven product discovery methods to identify, pilot, and scale new digital features, solidifying the platform’s market leadership.

Helsinki, Southern Finland, Finland

• Led product strategy and development for Petal Search, a hyper-local search engine used by millions globally. Focused on optimizing core functionalities to improve user interaction.
• Improved active user retention by 30% through enhancements to search ranking algorithms.
• Addressed and resolved legacy technology challenges, enabling the introduction of new, scalable product initiatives.
• Enhanced query classification and ranking, boosting the performance of key verticals like finance, sports, and entertainment.

Moscow, Russia

• Directed product strategy for Sber’s Smart Home device ecosystem, which integrated mobile apps, voice AI, IoT technologies, and 3rd party vendor integrations (Xiaomi, Samsung and Tuya IoT cloud and service provider).
• Launched an award-winning Smart Home platform, recognized with the Red Dot Design Award for innovative voice-first interactions and user-centric product design.
• Expanded product reach across iOS, Android, proprietary OS, and SDK apps within the ecosystem, resulting in a 45% increase in user engagement.
• Introduced a micro-service architecture, accelerating development timelines by 50%, reducing technical complexities and decreasing latency to 800 milliseconds as a key product metric. Later, this output enabled.
• Enhanced in-app services to drive higher transaction volumes and improve user retention, contributing to revenue growth.
• Designed and executed targeted marketing campaigns that positioned the app as a leading IoT tech solution.

Moscow, Russia

• Yandex Afisha is an event ticketing platform under Yandex, offering users a seamless way to purchase tickets for concerts, theatre, and other events through its website and app.In this role, I transformed Yandex Afisha.
• Drove the development of Yandex Afisha, capturing a 70% market share and achieving sustained profitability.
• Boosted monthly active users by 200% through targeted UX improvements and extensive A/B testing.
• Launched a cross-platform ticketing sales widget with a 5% conversion rate within the sales funnel—one of the highest rates in the market—contributing to a 12% increase in transaction share.
• Introduced white-label widgets with high-performing sales funnels for strategic partners, including event organizers and venues, resulting in a 30% increase in market share.
• Supported market expansion through effective localization and launch strategies, significantly driving user adoption.

Web Page, Digital/Multimedia And Information Resources Design, Mobile Product Designer

Bachelor'S Degree, Business Administration And Management, General

Management

Digital Marketing Communications

Creative Strategy, Digital Marketing

Data Analyst

Activities and Societies: Data Analysis and Statistical Modeling (Python, SQL): participate in projects related to the analysis of large.