Daria Pritvorova, Phd Email & Phone Number

Ho Chi Minh City, Vietnam

• Crafting and executing comprehensive digital marketing strategies to engage and convert target audiences, particularly in the global markets. • Building a strong PR presence by developing compelling narratives that highlight the company’s expertise and value proposition. • Managing social media platforms to enhance brand awareness, foster engagement, and connect with a broader audience. • Designing and optimizing email marketing campaigns to nurture leads, drive conversions, and strengthen client relationships. • Implementing data-driven insights to refine marketing efforts, ensuring alignment with business goals and maximizing ROI.

Client: Surya Group (UAE, Russia)Sector: Retail, Brand franchisingRole & Timeline: Marketing Communications Lead, July 2015-December 2016Goals: 1) Lead and train a distributed multi-cultural Sales and Marketing team (30 people in Russia, China, India, Turkey and UAE), 2) Introduce new customer acquisition channels (SEO, PPC) and boost the efficiency of the email marketing, 3) New segmentation and re-positioning the company’s USP.Results: 1) By introducing new business operations I led decreased employee turnover by 10% YoY, 3x higher employee satisfaction survey engagement levels, 60% higher attendance of company trainings and team buildings, 2) Increased the revenue stream by 200% through SEO and PPC (Facebook Advertising and Google Ads), helped increase the share of sales to new customers by 400% via A/B testing to email marketing, 3) Public launch of the new company image, based on market research, and increased monthly news coverage by 350%.Zartis (Ireland, Russia)Sector & Product: IT Software development, recruitment platform for Russia and CISRole & Timeline: Head of Marketing and Public Relations, November 2014-May 2015Goals: 1) Position the brand in the media and negotiate sponsorships and alliances, 2) Develop all the marketing collateral and align the marketing operations with the business priorities, 3) Carry out marketing research to assess the product sales potential (The Baltics, APAC). Results: 1) 10+ new media (IT and lifestyle) appearances monthly, 55% conversion into new customers from the leads generated by event sponsorships, 2) Trained sales and recruiter teams on the use of the newly developed corporate presentations, sales scripts, email content, tailored the website content based on the new users’ feedback. 3) Presenting customer insights (Latvia, Lithuania, Singapore, Hong Kong) based on desktop and quantitative research to the founders for informed decision making.

Philippines

• Strategized and executed 40+ personalized outreach campaigns, achieving a 30% response rate and generating 80 new partnership leads over six months.• Conducted market research to enhance GoTeam’s positioning, resulting in a 15% improvement in brand perception among partners.• Supported GoTeam’s referral program, facilitating $200,000 in new business revenue through AI-powered solutions and offshore team placements.

Texas, United States

YPO Global Events team creates curated event experiences for the world’s largest leadership community of chief executives, that unites over 34,000 CEO’s and leaders, coming together to become better leaders and better people.- In-person Event Management: Oversee all aspects of event planning and execution, including initial consultations, vendor management, on-site viewings and event execution worldwide (focus on APAC). - Building Relations: Understanding clients' unique event requirements and subsequently creating events that reflect the clients needs and budget. - Complex Virtual Event Coordination: creating program vision together with the key stakeholders, branding, budget, digital meeting platform and post-event certification support, communication- Event Program Strategic Mentorship: target audience experience mapping, event portfolio analysis and integration with other marketing tactics.- Event Administration: Upkeep events related documents such as contracts, information decks, service catalogues.

Ho Chi Minh City, Vietnam

- Event Marketing: facilitated featuring Anywhere Brand Ambassadors at major IT education providers' online events, that generated the 150% increase in referrers' inbound requests and 30% increase of the referred CVs passing the screening stage. - Brand Awareness: increased EPAM Anywhere employer brand awareness with the key audience- IT talent (LinkedIn community growth by 500% YoY)- Partner Relationship Building: maintained the Anywhere tailormade hiring platform for external partners that helped hire the unicorn IT talent 2 times faster in 2022. - Product Development: collaborated with the software development teams that resulted in decrease of negative commentary by 20% and an overall increase of referrers’ Net Promoter Score by 3 points.- Analytics & Reporting: ideated and executed campaigns that brought 200% YoY increase of referrals across Anywhere's 23+ locations worldwide in 2022.

Moscow, Moscow City, Russia

- Introduced new interactive format of the serminars (focus on argument and debate)

United States

- Event Marketing: produced the first hybrid post-pandemic event that gathered over 2,000+ attendees in 3 regions: Miami (USA), Dubai (EMEA) and Singapore (APAC) from the MSP, hosting and IT spheres. 10+ content tracks, over 50 sessions, 100+ world-class speakers, expert panels and celebrity keynote speakers.- Growth Marketing: managed the hybrid event and supported the launch of the Acronis Cyber Studio livestream solution that decreased the customer churn rate on average by 270% compared to the last 3 Acronis biggest customer events.- Demand Generation: designed the event that delivered deeper insights to Acronis customers that resulted in a 150% increase in repeat deals the year following the first-ever hybrid Acronis Summit.

Singapore, Singapore

- Ensured 360% marketing ROI for all sales generating marketing campaigns, - Grew LinkedIn and Facebook from 0 to 1000+ followers in 3 months following the product launch, - Created unique blog content helping increase organic traffic to the website by 300%, lead-to-sale conversion from 3% to 10% in 4 months in email marketing.

- Successfully managed 200+ virtual and 30 in-person events, aimed at providing the global leadership community of more than 29,000 chief executives in 130 countries the platform to exchange ideas and become better leaders- Supported a portfolio of business networks, comprising the leaders from real estate, hospitality and retail industries- Worked as part of the remotely based team and collaborated with the management team members of different backgrounds managing the fast pace of change and the need to learn fastResponsibilities:- Event logistics including event proposals, budget submission and approval, contract negotiation and execution, CART and Aon risk assessment process, managing onsite support- according to the vision of the member champions and in collaboration with other teams produce high impact and cost efficient events, as well as define a marketing plan to ensure the programs are targeted to the appropriate audiences- accomplish annual cross-functional departmental goals

- Governance: Maintaining chapter history and reporting to the regional office- Events: Creating the format and content of the events, as well as coordinating logistics and finance(including contract negotiation), overseeing invitation process, assessing post-event feedback- Communication: Creating all outgoing communication (email, internal member platform, social media),ensuring proper and timely support of the regional communication- Finance: Collecting the local chapter dues and assist treasurer with development of the chapter’s overall budget

Moscow, Russia

Maternity cover• Tender and budget management: Negotiating contracts and managing relationships with partners (30% cost reduction of every event)• Membership experience: Driving change, based on the analysis of the event statistics (attendance rate and payment collection, comparing engagement rate in different channels), optimization of promotional email and social media campaigns together with the Marketing team• Team management: Event team management and cross-functional supplier management• Advocacy: Communication of the Association’s value proposition to potential members, attracting sponsors

Moscow, Russia

• Strategy: Development and implementation of B2B and B2C marketing and PR strategies for the Russian and Kazakh markets; Budget management and reporting for supporting the 4 major business units to the Head of Group Marketing• Partnerships: Cross-sell initiatives (quarterly trainings & business breakfasts for HR representatives as well as events held jointly with B2B service providers); B2C: introducing online language certification opportunity for candidates (together with the leading language learning provider); Enlarging the high potentials’ data base through partnerships at exhibitions and forums (number of relevant contacts by 15% since the start of the campaign) • Online: Implementing communication strategy (PPC, SEO, Social media marketing, e-mail marketing, corporate web site), developed by Group Head of Digital; Polling research and bringing surveys’ results to clients and media (including annual “Job market overview and salary survey” – 2013/2014 Survey nominated for Best Marketing Campaign (Global Recruiter Industry Awards)) • People management: Marketing & CRM team of four people• General marketing: Supporting the launch and promotion of the Key Account loyalty program (more than 80% of clients, offered the new program, were satisfied with the options)• Brand communication: Sideways management of the Group Creative Team (designers and copywriters), ensuring high quality and consistency of brand proposition • Market analytics: Carrying out quality and competitor analyses (on a quarterly basis)

Moscow, Moscow City, Russia

• Project Management: Development and launch of new products for Financial and Liability LOBs (together with the sales, underwriting, claims and reinsurance teams – both local and international); Tailoring Group products (http://www.businessinsurance.com/article/20130310/NEWS06/303109990) to local markets, followed by roll out and promotional activities; New company website launch together with the retail insurance team (in the first three months all of the main KPIs showed significant improvements – session duration is four times longer, homepage bounce rate is down from 60% to 25%, conversion is up from 0,5% to 4,5%)• Content creation: Developing written materials for both internal and external communication in Russian and English (speeches, commentary, articles, presentations), according to the Group guidelines and local legislation • People management: Sideways management of the retail product marketing team• Customer relationship management: Strengthening existing relationship with representatives of brokers and corporate clients (special events and introduction of the monthly personalized email newsletters); Coordinating the local clients’ participation in the Global Risk initiatives, launched by Zurich Group (as a result of the Forum organized in Berlin, the Key clients extended their contracts, increasing the local risk portfolio of Zurich Russia by one-tenth)

Moscow, Russian Federation

Planning and organizing of various business events (conferences, briefings by high-ranking officials): managing tenders, choosing providers, holding negotiations,coordinating logistics, attracting sponsors, organizing registration of the participants,arranging invitations to selected audience groups, event execution

Master Of Science - Ms, Economics

Activities and Societies: Risk assessmentThesis "The strategic planning in commercial banking"

Doctor Of Philosophy - Phd, Sociology

Government and Business Associations

Bachelor Of Science - Bs, Business Administration And Management, General, 4,7

Activities and Societies: Foreign Trade Management Business EnglishGraduated with distinction. Major research work • Export trading.

Postgraduate Degree, Public Relations, Advertising, And Applied Communication

Graduation project in Media Planning & Mass communication