Daria Vasileva Email & Phone Number

Minneapolis, Minnesota, Us

Clients: MABI (White Claw, White Claw 0%, 2Hoots, MXD, Dillon’s, Glendalough), Guitar Center - CPG, Retail▪ Hands-on experience on platform: building, launching and optimizing full-funnel campaigns on Meta, Snapchat, TikTok, Reddit, Pinterest & LinkedIn, including paid campaigns, influencer partnerships, within the Marc Anthony Brands Inc portfolio, with six of those brands averaging $2MM-$5MM in paid social per campaign initiative.▪ Pilot low-funnel campaigns for Guitar Center, achieving 40x ROAS and CPAs 10% below projections. Lead awareness campaigns that consistently exceed KPI benchmarks (VVR & CPM) by an average of 5% across the MABI portfolio.▪ Contribute to the development and lead the implementation of platform tests (A/B, BLS).▪ Collaborated with the Strategy Team to develop Social Media Strategies, including campaign workbooks, budget tracking, and weekly optimizations.

Paris, Ile De France, Fr

▪ Led the development and execution of Digital Media strategies, ensuring alignment with client goals through collaboration with integrated media (investment) teams (Social, Programmatic, Display), Creative agencies and Data Analytics teams.▪ Conducted post-campaign analysis to measure and report the performance of all digital marketing campaigns, consistently testing and optimizing ROI, targeting and creative to meet goals (ROI and KPIs).▪ Led execution of test opportunities (incrementality, new channels, audiences, visual, ad copy).▪ Prioritized and managed tasks to ensure timely execution, meeting client expectations across all team members. Identified and implemented strategies to enhance team efficiency by integrating time management tools to streamline workflows.▪ Mentored two Junior Digital Managers, fostering their development in digital media strategies.

Moscow, Moscow, Ru

▪ Successfully implemented 4 massive digital campaigns (OLV, Paid Social, Programmatic, Display, Mobile) for automotive brand KIA (KIA K5 Teaser, Pre-Launch and Launch campaign, KIA Sportage Tactical campaign) working with analytics, creative, strategy teams from initial briefings of campaigns through campaign wrap reports.▪ Personally, developed weekly digital trends overview for the client.▪ Raised purchase orders (POs) and ensured provisions were made for un-invoiced expenses whileassisting the accounting team with any questions related to accruals.

Moscow, Ru

▪ Assisted in developing omni-channel media plans and supported the execution of creative assets in collaboration with global teams and agencies.▪ Collaborated with influencers to develop and launch special projects and events, driving brand engagement and enhancing campaign visibility.▪ Product team support: development of catalogs, board literature, manuals and adapting them for the Russian market.

Master'S Degree, International Business

Bachelor'S Of Economics, Economics