Daria Vasileva Email & Phone Number

Minneapolis, Minnesota, US

• Clients: MABI (White Claw, White Claw 0%, 2Hoots, MXD, Dillon’s, Glendalough), Guitar Center - CPG, Retail
• Hands-on experience on platform: building, launching and optimizing full-funnel campaigns on Meta, Snapchat, TikTok, Reddit, Pinterest & LinkedIn, including paid campaigns, influencer partnerships, within the Marc.
• Pilot low-funnel campaigns for Guitar Center, achieving 40x ROAS and CPAs 10% below projections. Lead awareness campaigns that consistently exceed KPI benchmarks (VVR & CPM) by an average of 5% across the MABI portfolio.
• Contribute to the development and lead the implementation of platform tests (A/B, BLS).
• Collaborated with the Strategy Team to develop Social Media Strategies, including campaign workbooks, budget tracking, and weekly optimizations.

Paris, Ile De France, FR

• Led the development and execution of Digital Media strategies, ensuring alignment with client goals through collaboration with integrated media (investment) teams (Social, Programmatic, Display), Creative agencies and.
• Conducted post-campaign analysis to measure and report the performance of all digital marketing campaigns, consistently testing and optimizing ROI, targeting and creative to meet goals (ROI and KPIs).
• Led execution of test opportunities (incrementality, new channels, audiences, visual, ad copy).
• Prioritized and managed tasks to ensure timely execution, meeting client expectations across all team members. Identified and implemented strategies to enhance team efficiency by integrating time management tools to.
• Mentored two Junior Digital Managers, fostering their development in digital media strategies.

Moscow, Moscow, RU

• Successfully implemented 4 massive digital campaigns (OLV, Paid Social, Programmatic, Display, Mobile) for automotive brand KIA (KIA K5 Teaser, Pre-Launch and Launch campaign, KIA Sportage Tactical campaign) working.
• Personally, developed weekly digital trends overview for the client.
• Raised purchase orders (POs) and ensured provisions were made for un-invoiced expenses whileassisting the accounting team with any questions related to accruals.

Moscow, RU

• Assisted in developing omni-channel media plans and supported the execution of creative assets in collaboration with global teams and agencies.
• Collaborated with influencers to develop and launch special projects and events, driving brand engagement and enhancing campaign visibility.
• Product team support: development of catalogs, board literature, manuals and adapting them for the Russian market.

Master'S Degree, International Business

Bachelor'S Of Economics, Economics