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Daria Vedernikova is listed as Head of Product | B2C & SME | SaaS & PaaS | More then 12 years of experience | Ex-Yandex | Ex-MTS | Ex-Veon at Insideout, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Daria Vedernikova.
Daria Vedernikova previously worked as Сhief Product Officer | Founder at Insideout and Head of Product Strategy at Yandex. Daria Vedernikova holds Executive Education, Big Data And Digital Marketing from Yale School Of Management.
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Welcome! I'm Daria, an accomplished leader in the rapidly changing digital universe with a robust and varied career spanning over 12 years. I am deeply committed to innovation and the pursuit of new ventures. My journey spans from founding a successful digital marketing agency during my university days, working with high-profile clients like Google and Red Bull, to leading digital product development in major technology corporations in Russia. In the Netherlands, I am seeking to rebuild my professional life and also to contribute positively to a society that values freedom, innovation, and diversity.Professional Milestones:😎Entrepreneurial BeginningsLaunched a digital marketing agency with prestigious clients including Google, Red Bull, and Heineken. This early venture set the foundation for my career in digital innovation.🤩Strategic LeadershipEstablished a top-tier digital agency within Russia's advertising landscape, achieving a Top-3 status in the digital segment.🤓Technology and Product DevelopmentTransitioned to the technology sector, leading VEON's Digital Products department and developing innovative digital solutions for small businesses at MTS, Russia's largest telecom company. Later, as Head of Product Strategy at Yandex Plus, I played a pivotal role in defining the company's mission and product development strategies.
Listed skills include Management, Digital Marketing, Online Advertising, Marketing, and 15 others.
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A career timeline built from the work history available for this profile.
Amsterdam, North Holland, Netherlands
I am currently working on Insideout, an online concierge service that offers tourists curated, local experiences. This project is my personal cultural venture, born from a passion for exploring cities in a more meaningful way and supporting local businesses. Insideout allows me to combine my love for travel, culture, and sustainable tourism on the side.
Moscow, Moscow City, Russia
Key accomplishments:✓ successfully developed and executed a robust value-creation model✓ constructed a business tool proficient in monitoring, identifying, and catering to unique customer needs with enticing and exclusive solutions✓ launched a new product in Yandex Plus — an additional subscription for TravelersKey responsibilities:- steering the inception.
Москва, Россия
Key accomplishments:✓ development of a 5-year strategy for entering the SME segment with the aim of gaining a market share of no less than 30% ✓ launch of MTS’s first fully digital sales channel for B2B clients - https://tb.mts.ru (350,000+ customers to date, 2021 revenue +200% growth)✓ launch of SaaS solution for SMEs with monetization using the freemium.
Russian Federation
Key accomplishments:✓ building a strategic Digital Product Department from scratch with 8 direct reports✓ creating and managing a Mobile Development Department (31 indirect reports)✓ development and launch of a mobile app, the first marketplace for services based on Russian telecom operator dataAbout the company: VEON is a global digital operator that.
Moscow, Russia
Course topic: "Experience of successful digital marketing projects in various business sectors – corporate, media, e-commerce, etc"
Key accomplishments:✓ 250% revenue growth in the second year relative to the first✓ creating a unique market offer for customers ✓ increase in the customers list from 6 to 17 companies by the end of the first year🏆: Top-3 in the digital segment as a result of my workKey responsibilities:- creating and developing a new brand- coming up with offers for the.
Major accomplishments:✓ among the agency’s customers are Google, Red Bull, J&J, Heineken, Henkel, Pepsi Co and others✓ more than 50% Y2Y turnover growth over the first 3 years✓ the main source of new customers were word of mouth recommendations Key responsibilities:- developing relations with clients- optimising business processes to improve client service.
Program Moscow, Russia (Skolkovo)
Quick answers generated from the profile data available on this page.
Daria Vedernikova works for Insideout.
Daria Vedernikova is listed as Head of Product | B2C & SME | SaaS & PaaS | More then 12 years of experience | Ex-Yandex | Ex-MTS | Ex-Veon at Insideout.
Daria Vedernikova is based in Amsterdam, North Holland, Netherlands while working with Insideout.
Daria Vedernikova has worked for Insideout, Yandex, Мтс, Veon, and Higher School Of Economics.
You can use AeroLeads to view verified contact signals for Daria Vedernikova at Insideout, including work email, phone, and LinkedIn data when available.
Daria Vedernikova holds Executive Education, Big Data And Digital Marketing from Yale School Of Management.
Daria Vedernikova is listed with skills including Management, Digital Marketing, Online Advertising, Marketing, Online Marketing, Marketing Strategy, Marketing Communications, and Social Media Marketing.
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