Daria Vedernikova Email and Phone Number
Welcome! I'm Daria, an accomplished leader in the rapidly changing digital universe with a robust and varied career spanning over 12 years. I am deeply committed to innovation and the pursuit of new ventures. My journey spans from founding a successful digital marketing agency during my university days, working with high-profile clients like Google and Red Bull, to leading digital product development in major technology corporations in Russia. In the Netherlands, I am seeking to rebuild my professional life and also to contribute positively to a society that values freedom, innovation, and diversity.Professional Milestones:😎Entrepreneurial BeginningsLaunched a digital marketing agency with prestigious clients including Google, Red Bull, and Heineken. This early venture set the foundation for my career in digital innovation.🤩Strategic LeadershipEstablished a top-tier digital agency within Russia's advertising landscape, achieving a Top-3 status in the digital segment.🤓Technology and Product DevelopmentTransitioned to the technology sector, leading VEON's Digital Products department and developing innovative digital solutions for small businesses at MTS, Russia's largest telecom company. Later, as Head of Product Strategy at Yandex Plus, I played a pivotal role in defining the company's mission and product development strategies.
Insideout
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Сhief Product Officer | FounderInsideout May 2024 - PresentAmsterdam, North Holland, NetherlandsI am currently working on Insideout, an online concierge service that offers tourists curated, local experiences. This project is my personal cultural venture, born from a passion for exploring cities in a more meaningful way and supporting local businesses. Insideout allows me to combine my love for travel, culture, and sustainable tourism on the side.
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Head Of Product StrategyYandex Aug 2022 - Jan 2024Moscow, Moscow City, RussiaKey accomplishments:✓ successfully developed and executed a robust value-creation model✓ constructed a business tool proficient in monitoring, identifying, and catering to unique customer needs with enticing and exclusive solutions✓ launched a new product in Yandex Plus — an additional subscription for TravelersKey responsibilities:- steering the inception of novel initiatives that deliver supplementary value to customers- monitoring market dynamics, spotting growth and innovation opportunities- facilitating cross-departmental collaboration to bolster corporate synergy- setting performance metrics and implementing tracking systems to quantify success- offering leadership and mentorship to teams responsible for executing value-creation projectsCompany overview:Yandex Plus is a single subscription that combines audio and video streaming services along with additional cashback and other benefits for ordering a taxi, delivery from restaurants, orders from the marketplace and others. 30.4m subscribers. >70% of GMV for E-commerce and FoodTech services is generated by Plus subscribers. The service primarily caters to the CIS and MENA regions. -
Head Of Sme DepartmentМтс May 2019 - Aug 2022Москва, РоссияKey accomplishments:✓ development of a 5-year strategy for entering the SME segment with the aim of gaining a market share of no less than 30% ✓ launch of MTS’s first fully digital sales channel for B2B clients - https://tb.mts.ru (350,000+ customers to date, 2021 revenue +200% growth)✓ launch of SaaS solution for SMEs with monetization using the freemium model (138 287 MAU December 2021)🏆: launch of “Knowing in person” social project to support small business in Russia, receiving numerous awards, including international European Excellence AwardsKey responsibilities:- creating ideas and adding new digital services to the existing product line - leading product and marketing teams with 12 direct and more than 100 indirect reports- maintaining management reporting on each product/service and owning business targets in a cost-effective wayAbout the company: MTS is #1 telecom in Russia (70MM cust, >€7B rev). I am the CEO-2, leading the unit growing of our small and medium enterprises (SME) segment. -
Head Of Digital Products DepartmentVeon Jun 2017 - May 2019Russian FederationKey accomplishments:✓ building a strategic Digital Product Department from scratch with 8 direct reports✓ creating and managing a Mobile Development Department (31 indirect reports)✓ development and launch of a mobile app, the first marketplace for services based on Russian telecom operator dataAbout the company: VEON is a global digital operator that provides mobile connectivity and services to 217 million customers. -
Faculty LecturerHigher School Of Economics Sep 2017 - May 2018Moscow, RussiaCourse topic: "Experience of successful digital marketing projects in various business sectors – corporate, media, e-commerce, etc" -
Director New Business DevelopmentFuture Action Jun 2015 - May 2017Key accomplishments:✓ 250% revenue growth in the second year relative to the first✓ creating a unique market offer for customers ✓ increase in the customers list from 6 to 17 companies by the end of the first year🏆: Top-3 in the digital segment as a result of my workKey responsibilities:- creating and developing a new brand- coming up with offers for the market, filling the product shelf- attracting new customers (in addition to those provided by the group)About the company:A digital agency created within one of the largest Russian advertising company groups - Action Group. The purpose was to enter the digital market, a new one for the group. (Action Group turnover is more than 70 million euros per year, more than 200 full-time employees)
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New Business Director And PartnerTwice Digital Agency Jun 2013 - Jun 2015Major accomplishments:✓ among the agency’s customers are Google, Red Bull, J&J, Heineken, Henkel, Pepsi Co and others✓ more than 50% Y2Y turnover growth over the first 3 years✓ the main source of new customers were word of mouth recommendations Key responsibilities:- developing relations with clients- optimising business processes to improve client service quality and reduce expenses- monitoring the projects implemented and improving their quality Professional recognition:🏆: Nominated for Red Apple 2012 with a project for Red Bull Soap Box🏆: Won APPS4ALL 2013 at Moscow with the project ‘NO Barriers’ for Google🏆: Won J&J Innovation Day 2014 with a staff training programAbout the company:A boutique digital agency that specializes in developing strategies for digital presence.
Daria Vedernikova Skills
Daria Vedernikova Education Details
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Big Data And Digital Marketing
Frequently Asked Questions about Daria Vedernikova
What company does Daria Vedernikova work for?
Daria Vedernikova works for Insideout
What is Daria Vedernikova's role at the current company?
Daria Vedernikova's current role is Head of Product | B2C & SME | SaaS & PaaS | More then 12 years of experience | Ex-Yandex | Ex-MTS | Ex-Veon.
What schools did Daria Vedernikova attend?
Daria Vedernikova attended Yale School Of Management, Moscow State University Of Printing Arts (Mgup).
What skills is Daria Vedernikova known for?
Daria Vedernikova has skills like Management, Digital Marketing, Online Advertising, Marketing, Online Marketing, Marketing Strategy, Marketing Communications, Social Media Marketing, Business Strategy, Advertising, New Business Development, Strategy.
Not the Daria Vedernikova you were looking for?
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Daria Vedernikova
Berlin -
Daria Vedernikova
Ottawa, On -
Daria Vedernikova
Aspiring Data Analyst | Affiliate Marketing Manager | Skilled In Data Visualization, Python, Sql & Power Bi | Multilingual Professional With A Background In Teaching & ManagementLisbon -
2kpmg.com, kpmg.co
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