Darick Velasco Email & Phone Number

Los Angeles, California, United States

A growth marketing agency targeting SMB's, we’ve enhanced digital strategies for over 100 businesses, significantly increasing their revenues.• Revenue Growth: Increased client revenue by over 30% year-over-year, generating more than $2.5M in new revenue through strategic digital initiatives.• Advertising Management: Managed a budget of over $300,000, executing targeted campaigns that achieved 25M impressions, 350K clicks, and 20K leads, resulting in a 700% ROI.• Email Marketing Campaigns: Developed and executed 360 B2C/B2B campaigns, sending over 1M emails that achieved an average open rate of 43% and a click rate of 20%, generating more than 5,000 leads and $100,000 in additional revenue.• Social Media Engagement: Led the creation of over 6,000 posts across multiple platforms, significantly increasing the organic follower base to over 12,000 and achieving more than 1,000,000 impressions.• Website Development: Developed over 30 new websites with personalized, user-friendly designs, optimizing SEO to achieve a 715% increase in traffic and conversion rates, significantly boosting lead generation within months.• SEO Optimization: Boosted client SEO by over 20%, enhancing visibility for key local keywords on Google, which increased traffic, engagement, and conversions.• Sales Funneling: Optimized sales funnels to enhance customer journey doubling conversion rates by refining lead capture and nurturing strategies, which reduced drop-off rates and maximized ROI.• Data-Driven Strategies: Championed data-driven marketing strategies, including A/B testing, which improved campaign performance by an average of 24%.• Team Management: Managed a dynamic team utilizing Scrum and Kanban methodologies, ensuring efficient project completion and team coordination.• Digital Integration: Integrated 25 franchise restaurants into Google Business and digital platforms, boosting online visibility and customer engagement.

United States

Delivered strategic solutions to enhance value and maximize returns, ensuring sustainability for companies of various sizes. Drove initiatives to improve financial and operational goals and exited the role to focus on ClicknBrick, leveraging the extensive experience gained.• Valuation and Investment Facilitation: Performed over 10 business valuations, aiding in $4M+ USD worth of investment decisions and acquisitions.• Capital Raising Initiatives: Successfully secured over $2M USD in funding for multiple fintech and crypto startups.• Strategic Alliances: Established a strategic partnership with a real estate investment fund overseeing $1B+ USD in single-family homes across the USA, enhancing capital raising efforts and linking them with Mexican investors.• Investor Network Management: Designed and managed a comprehensive network of private investors including family offices, investment funds, venture capital, investment banks, and private equity firms in Mexico.• Sector-Specific Consultation: Provided expert consultancy across sectors such as cannabis, real estate, agrotech, media, fintech, crypto/blockchain, food & beverage, and finance.

Mexico City Area, Mexico

Managed 20 client groups and two assistants, coordinating services across credit, FX, payroll, investment, and compliance areas. I built strong relationships with clients and internal stakeholders to ensure the seamless delivery of financial solutions.• Financial Analysis and Support: Conducted detailed financial, market, and risk analyses to facilitate $30M USD in business loans and extend $2M USD in FX credit lines.• Compliance and Management: Maintained oversight of over $25M USD in cash balances and ensured full compliance by performing more than 20 KYC & AML analyses, which helped preserve strong client relationships.• Revenue Growth: Increased wallet size by 20%, generating over $1M in additional revenue.

Mexico City Area, Mexico

Served the International Subsidiary Banking Division as a Business Development Specialist and Regional Manager for the Bajio & Mexico City region, managing over 100 international subsidiary client groups from Fortune 500 companies. I specialized in delivering cash management solutions, focusing on working capital optimization, treasury automation, and cash surplus investment strategies.• Financial Management: Managed over $200M USD in cash balances, significantly increasing revenue by $10M through strategic financial oversight and solutions.• Growth Achievement: Achieved portfolio growth of 45% in 2016 and 65% in 2017, demonstrating effective client and asset management.• Strategic Success: Successfully secured global mandates for treasury solutions, leading to significant collaborations across multiple countries and surpassing competitors.• Leadership Recognition: Ranked as the top revenue generator among over 25 bankers, earning the 2017 CEO award and role model status from HR for outstanding performance.

Mexico City Metropolitan Area

As the Implementation Manager for the the Multinationals Division, I led the setup and integration of over 300 global financial solutions for Fortune 500 companies, enhancing their treasury operations. My role encompassed effective project management, meticulous documentation control, and reliable customer support, all underpinned by extensive expertise in cash management systems.• Project Leadership: Managed large-scale projects for top-tier clients like Adidas, Pepsico and Volkswagen, coordinating efforts across more than five countries with over 20 key stakeholders and technical teams in India.• Cross-Functional Team Management: Directed cross-functional teams across multiple countries, collaborating closely with departments such as Treasury, IT, Risk, Compliance, Product, and Sales to ensure seamless project execution.• Technical and Documentation Expertise: Developed and maintained comprehensive documentation for all project phases, ensuring accuracy and adherence to global financial regulations and standards.• Process Efficiency and Customer Support: Optimized onboarding processes, reducing setup times by 50%, and provided ongoing support to ensure all systems operated smoothly post-integration, addressing any issues promptly to maintain high customer satisfaction.• Impact on Revenue: Implemented effective strategies that significantly contributed to generating over $2.5 million USD in additional revenue for the bank.

Mexico City Metropolitan Area

In my role at the CNBV, I supported the management and auditing of various financial cooperatives on a daily basis. I developed strong skills in financial analysis, compliance, and auditing. I also gained expertise in database analysis and client management, ensuring accuracy and efficiency in handling complex financial data and fostering strong relationships with clients.

Mexico City Metropolitan Area

As an Insurance Broker certified by the CNSF, I specialized in life, medical, and investment products. I developed strong skills in sales, financial analysis, and client management through hands-on experience. I excelled in cold calling and negotiation, consistently achieving sales goals and establishing reliable client relationships by understanding and addressing diverse financial needs.