Darien Johnson Email & Phone Number

Atlanta, Georgia, United States

-Developed content strategies tailored to clients' needs, including editorial calendars and content roadmaps to guide long-term content creation efforts.-Stayed updated on industry trends and best practices, incorporating new ideas and strategies into client work to keep content relevant and competitive.-Implemented strategic SEO techniques, resulting in a 50% increase in organic website traffic for a client within six months, ultimately boosting their online visibility and revenue.-Crafted compelling email copy and subject lines that led to a 20% increase in email campaign conversion rates, resulting in higher click-through rates and improved ROI for the client.-Developed and implemented a brand identity strategy, resulting in increased brand recognition and loyalty

Atlanta, Georgia, United States

-Developed and implemented AI-driven content strategies to enhance user engagement, resulting in a 20% increase in website traffic and a 15% improvement in click-through rates.-Leveraged natural language processing (NLP) and machine learning algorithms to optimize content creation processes, improving efficiency by 30% and ensuring alignment with brand voice and messaging.-Conducted regular data analysis and A/B testing to refine content performance, utilizing insights to recommend and implement strategic adjustments, leading to a 25% growth in audience reach and interaction.-Implemented targeted keyword optimization strategies and refined ad copy using data-driven insights, resulting in a significant improvement in Google Ads Quality Scores by an average of 15%, leading to reduced cost-per-click (CPC) and increased ad visibility.

Atlanta, Georgia, United States

Member of the Atlanta Chapter.

San Francisco Bay Area

-Developed and executed comprehensive marketing strategies, achieving a 25% increase in customer acquisition.-Led successful product launches, overseeing messaging, positioning, pricing, and promotional activities.-Strategically devised and executed comprehensive marketing campaigns for Flockjay, achieving a 200% ROI with conversions.-Led cross-functional teams in successful product launches, coordinating marketing efforts, content creation, and promotional activities to increase brand awareness and market penetration.-Enhanced website engagement with an 15% increase in page views by optimizing website copy for clarity and impact.

Atlanta, Georgia, United States

-Executed a targeted social media campaign, increasing Momnt's Instagram followers by 35%, leading to a notable expansion of the brand's online community and engagement.-Spearheaded a data-driven email marketing strategy, achieving a remarkable 20% improvement in open rates and a 15% increase in click-through rates, resulting in more effective lead nurturing and higher conversion rates.-Orchestrated multimedia content production, driving a substantial 30% increase in video views on YouTube and a 25% rise in social media shares, significantly amplifying Momnt's brand visibility and audience reach.-Managed and optimized Google Ads campaigns, successfully reducing the cost-per-click (CPC) by 10% and elevating the Quality Score by an impressive 15%, contributing to more cost-effective and impactful advertising initiatives.

Atlanta, Georgia, United States

-Crafted compelling and high-converting copy for various marketing materials, resulting in a 20% increase in click-through rates and a 15% improvement in user engagement on Flock Safety's digital platforms.-Developed impactful product descriptions and sales collateral, contributing to a 25% growth in product awareness and a subsequent increase in customer inquiries.-Implemented a strategic content calendar, ensuring consistent and cohesive messaging across all channels, leading to a 30% enhancement in brand consistency and recognition.-Collaborated cross-functionally with design and marketing teams to create persuasive ad copy and landing page content, contributing to a 10% uplift in conversion rates for key campaigns

Cambridge, Massachusetts, United States

-Develop companies' podcasts to build brand awareness. Utilized podcast to grab external guests from companies such as PGA, Spotify, Netflix, Google, GoDaddy, and Ford to assist with cross-promotion.-Coordinated with social media, public relations, and other teams to execute product introductions.-Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. This helped the podcast grow by 200%.-Increased brand recognition in target audience through creative promotions and marketing campaigns.

Atlanta, Georgia, United States

-Developed and executed comprehensive media plans for iconic brands like Jimmy John's, Arby's, and Buffalo Wild Wings, contributing to a 15% increase in brand visibility and market share.-Conducted thorough market research and analysis to identify strategic media opportunities, resulting in a 20% improvement in targeting precision and a more efficient allocation of advertising budgets.-Collaborated closely with cross-functional teams to optimize campaign performance, leading to a 10% increase in media campaign effectiveness and an enhanced return on investment (ROI) for inspired brands.

Atlanta, Georgia, United States

-Developed, launched, and managed innovative, creative, and effective campaigns for the following clients: Sally Beauty, Physician 360, ASP medical, Primo Inc, Smartscoot, Within3, and Startup Runway.-Monitored and evaluated web analytics to recommend proactive adjustments to strategies-Created weekly e-newsletters with Mailchimp to subscribers and increased subscriptions by 35% -Established and maintained internal and external communications calendar and media lists.-Owned copywriting for assigned device and service brands—taglines, why buys, detail page headlines, digital ads, and retail signage—while adhering to an authentic brand voice.

Atlanta, Georgia

-Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms-Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and leveraging competitor research.-Communicated with the media weekly to build relationships and optimize press coverage.-Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and leveraging competitor research.

Greater Atlanta Area

Hired, trained, evaluated and completed quarterly performance evaluations for four employees to ensure staff members achieved personal, and professional goals; Developed and shared best practices for sales and customer service with team members to improve the store’s efficiency; Liaised with sales, marketing and management teams to develop solutions to increase sales, and accomplish overall shared objectives