Daria Alén Email & Phone Number

Helsinki, Uusimaa, Finland

- Developing, coordinating & company-wide executing of Go-to-market campaigns for the US market: full cycle starting from customer development, positioning, messaging, demand generation, sales enablement, copy for campaigns, tracking, and reporting.- Planning, tracking, and reporting on OKRs and KPIs of the marketing team department (5 people) and over 5 contractors. Built a team from scratch. - Demand generation. Created a global peer-led community for franchise CMOs (digital events, meetups, board), 3,000+ active members, created and hosted over 20 online and offline events in the US a year, bringing over 50% of a company's sales pipeline.- Collaboration with the product, sales, and customer success teams on the GTM, ICP, and campaigns improvement.- Responsible for the budget planning and execution constantly monitoring and adjusting it accordingly

- Developed and managed the execution of a content strategy via SEO articles, pillar content, and landings that lead to 4X YoY traffic growth.- Generated 3500+ MQLs via 2 content projects: Agency Growth Online Summit (14 speakers) and Marketing Agency Industry Report 2019.- Built a content marketing team (5 people), responsible for reporting on the KPIs of the content team.

Pavilion is a private community of the best sales and marketing leaders. Our Membership comes from the best and fastest-growing companies in the world. Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record.

CMO Peer Talks is a learning & networking hub for 3,000+ franchise marketers powered by PromoRepublic. We empower franchise marketers to become fearless innovators and smash every marketing goal by learning from marketing and tech-led innovation experts and building genuine connections with fellow marketing peers.We specialize in hosting online and offline events to foster connections among franchising professionals. Our platform includes monthly roundtables, a LinkedIn page and group, quarterly offline events, and a dedicated landing page for our events, and we actively engage our audience through newsletters, online conferences, and offline events. Our community boasts over 3,000 members, including collaborations with more than 100 influencers, and a community committee. For our committee and speakers, we provide a platform to facilitate discussion, voice their ideas, and enhance their personal brands.

Kiev Region, Ukraine

- Created a Go-To-Market Strategy for a new product- Defined target market and ICP via surveys and customer development interviews- Developed value proposition, positioning, messaging

Kyiv, Ukraine

- Created & implemented organic social media and content marketing strategies. - Launched inbound lead generation activities.- Launched new educational products - Built and managed a content creation team (3 people)Results: 1. 2X growth of the social media audience.2. From 0 to 15k of organic blog traffic in 3 months.3. Doubled the number of students in the Academy.

Bachelor'S Degree, System Engineering

Graduated with honors. Acquired competencies: the ability to solve a wide range of complex, unpredictable specialized tasks related.

Product Marketing Certified: Core

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Digital & Product Marketing

Activities and Societies: Retention Strategy for Crello.com. Acquisition Strategy with the focus on Content Seeding and Crowd Marketing.