Content Manager
CurrentEditorial responsibility for the product presentation on bernina.com• Creation of search engine optimized content on the global Internet platforms bernina.com (Kentico CMS) and bernette.com (Craft CMS) in German and English• Coordinate and carry out all necessary measures to ensure the success of timely product launches on the BERNINA websites• Conceptual and editorial development of e-mail campaigns (Salesforce Marketing Cloud) as well as personalized content elements on BERNINA's websites• First level support and contact person for international market organizations• Supporting our market organizations with regard to the use of SalesForce Marketingcloud• Supervisor for commercial apprentices in the Online Marketing team