ABOUT ME:As a Fashion Marketing & Retail graduate, I bring a blend of creativity and strategy to help brands connect with their audiences. My background spans digital marketing, social media management, and customer engagement, alongside a strong track record in retail sales. From analysing data to optimising campaigns, I’m driven by results and a passion for creating meaningful brand experiences.WHAT DRIVES ME:Fashion, to me, is more than an industry—it’s an ever-evolving form of expression. With a knack for tracking consumer trends and turning insights into actionable strategies, I specialise in bridging the gap between creative ideas and business outcomes. My expertise lies in developing performance-driven marketing campaigns and enhancing customer experiences.MY JOURNEY:Marketing Intern at Avramify: Refined audience targeting strategies that improved conversion rates by 5%. Led influencer collaborations, increasing social media mentions by 25%.Sales Consultant at DEPO DIY SIA: Boosted average transaction value by 15% through strategic upselling, while improving product visibility and driving sales.Front of House at Matto Pizza and Food & Beverage Assistant at Hilton Hotel: Managed high-volume customer service, training staff, and maintaining high standards, including serving high-profile guests during COP26.LOOKING AHEAD:I'm eager to apply my skills in fashion marketing or retail strategy roles where I can innovate and contribute to brand growth. My interests lie in sustainable fashion and consumer-focused strategies that make a difference.OUTSIDE THE OFFICE:I’m an eco-activist and passionate about plant-based cooking, live music, and travel. Whether it’s discovering new recipes or attending concerts, I’m always exploring creative ways to connect with the world around me.Email: darijafjodorova@gmail.comCurrently based in Edinburgh, Scotland, UK