Darin Berg Email and Phone Number

* Manage the development and integration of the strategic plans for the four North American tire business units which include our credit division, OE sales, retail operations (2200+ stores), and replacement tire business* Source and manage mergers and acquisitions * Develop and nurture strategic partnerships with external third parties

• Led the creation and management of the Firestone Global Brand Committee and delivered the brand’s first global set of brand foundational documents. Developed the first ever global financial roll-up for the Firestone brand, the first refresh of the Firestone Brand Design Manual in the last 7 years, and the first global Firestone Learning Plan• Managed the strategic partnership with Startek Inc (Consumer Engagement Specialists) driving a record number of Boss interactions (+67% vs PY) while supporting increases in Specialist satisfaction and the ability to convert consumer interest into sales• Drove a cost-savings initiative to consolidate the enterprise printing efforts throughout the Nashville offices. On track to deliver over $1MM in projected savings in year 1 with over $7MM in the next 5 years

• Developed and launched the largest new product for KC in 2014, Viva® Vantage™ Towels. Generated over $90MM in GS in the first year while simultaneously earning Product of the Year and finalist spots for PRWeek Launch Campaign of the Year, a Shopper Marketing Effie, and an IN2 Sabre Award• Drove brand margins to new heights achieving the highest gross margins on the brand since 2002 through rigorous cost savings initiatives and extensive complexity reduction• Delivered the highest share growth on the brand in over 7 years• Overdelivered eCommerce growth objectives in posting 85% year-over-year increases and owned the social space with share of voice metrics above key competitors who have 8 times the dollar share• Four year member of the Kimberly-Clark Top Talent Program representing the top 15% of executive employees

• Successfully led a 9 member team to drive $100MM in OP growth over two years while exceeding topline objectives on the $1.6B multi-category Scott® business. (over $250MM in OP under management)• Simultaneously developed 5 commercial programs into a cohesive and integrated marketing plan that delivered to the program objectives and built brand equity. Leveraged TV, Print, FSI, Online Digital, CRM, Shopper Marketing, Direct Mail, Catalina, and Sampling to deliver a cohesive $50MM program• Leveraged Scott® Naturals™ Bath and Towels to drive $60MM in Gross Sales growth in an environment where most environmentally-friendly products were declining• Consistently built talent through the creation of a sector-wide marketing mentorship program and by authoring and delivering training sessions on topics ranging from Evaluating Print Creative to Packaging Graphics Best Practices

• Received a Marketing Legacy Award for a strategic pricing and assortment initiative by driving waste and duplication out and by reducing complexity• Led the NA and European teams in the development of the Kleenex Brand Strategy resulting in an approved NATO plan that received praise for strategic thinking and clarity in vision • Created and managed the most robust innovation pipeline in Kleenex history which included the development of Kleenex® Cool Touch ($27MM in GS) and Kleenex® On-the-Go ($15MM in GS)

• Led a cross-functional team in the development of the Depend Brand Foundational Tools and gained endorsement through the CMO office while receiving accolades for clarity and consumer insight

• Managed the relaunch of the Poise pads business and delivered a 67:33 win versus the leading competition

• Developed the marketing idea, commercial idea and commercial programs for Pine-Sol’s national campaign which included TV, Print, and Radio executions• Built the business case for, hired, and managed the Clorox Company’s first African American agency leading to a significant redirection of Pine-Sol’s advertising and promotional spend• Managed a cross functional team to develop and launch one of the Clorox Company’s largest new product initiatives for FY’07 (+$33MM) – Clorox Disinfecting Floor and Surface Cleaner• Planned and executed numerous research activities including Ethnographies, Focus Groups, In-Home User Tests, and various other quantitative studies to develop meaningful consumer insights

• Created on-site promotional content and analyzed online traffic to maximize sales• Planned, developed, and oversaw the implementation of a new product for the eBay worldwide platform which is still in use today (http://www.ebay.com/sizing)

• Budgeted and managed $7.2 million in annual sales and $5.3 million in receipts to achieve record levels of growth in the fashion watch and small leather goods areas• Planned and executed numerous research activities including Ethnographies, Focus Groups, In-Home User Tests, and various other quantitative studies to develop meaningful consumer insights

• Supervised a team of more than 20 associates in delivering exceptional customer service and superior merchandising, resulting in four successive quarters of top quartile performance