Darin Rasmussen Email & Phone Number

Alpharetta, Ga, Us

Catalis is a private-equity backed company focused on payments and government technology* General manager for the courts, justice, and official records division* Lead 200+ employees and consultants supporting thousands of customers in the US and Canada* Set strategic vision for the division for growing within the courts and justice software ecosystem* Building out product management and application development organizations to drive new product innovation and optimize the product portfolio * Integrating 8 legacy companies into one unified division, transforming sales, operations, customer support, product management, and app development* Growing SaaS revenue by double-digit CAGR, while maintaining other revenue streams, and managing costs* Achieving double digit YOY subscription sales growth

Chanhassen, Minnesota, Us

Capstone is a middle market SaaS provider and publisher of educational resources for markets in the US, Canada and Europe with 50,000 customers over 5m digital product users• Grew sales from new products by 83% YOY 2019-20 by launching new products, including interactive voice products on Amazon Alexa and Google, and edtech (PebbleGo and Capstone Connect)• Drove digital revenue growth at 32% YOY growth 2019-20 and 21% CAGR from 2017-20; • Maintained 95% retention from 2017-20• Managed departmental P&L• Led team of 20, plus 80 dotted line reports, in all aspects of SaaS, building new capabilities in product management, design/UX, development, and data analytics, accelerating sprint velocity by over 80%• Built out sales pipeline through new sales and marketing initiatives (early adopters, targeted incentives, new channels like Alexa) and upsell/retention programs (eg, customer journey, targeted persona campaigns, customer success management)* Note: Independent contractor from July 2016 to November 2017

Management consulting firm for technology and SaaS companies in healthcare, telehealth, edtech and media* Advised CEOs and other leaders of established firms and early stage companies* Representative engagements: Startup and scaling, sales and go-to-market planning, innovation and product portfolio roadmap, product-led growth, brand architecture, competitive analysis, comprehensive pricing and positioning, organizational design, and corporate investment strategy

Bloomington, Mn, Us

Edmentum is a middle market SaaS provider of curriculum programs and assessments for the K-12 and higher education markets in the US, Europe, and worldwide.• Developed organic portfolio growth strategy and investment plans in support of company recapitalization working directly with CEO, private equity board and key stakeholders• Grew marketing-driven sales in SaaS courseware by 17% while cutting marketing budget by 12%• P&L responsibility for marketing department• Transformed 18-person marketing team into a modern organization fueled by data analytics and digital marketing (Demand gen, blog, social media, SEO and video) • Led pricing optimization initiative with Simon Kucher increasing average deal values by 11+% (value-focused pricing, simpler deal metrics, and more upsells/cross-sells)• Developed playbook to put all sales tools in one place (product portfolio, pricing, positioning, elevator pitches, Marketo templates, pipeline management, comp plans, reporting, sales cycle tips, etc.)

Toronto, On, Ca

• Accountable for P&L as GM, driving operational integration and implementing growth strategy• Led 32-person team focused on sales, product development, and custom implementations• Led business development function resulting in 15% YOY revenue growth and 150% sales growth• Developed new markets in US, UK, Canada and India, including several multi-million-dollar engagements

Toronto, On, Ca

Led strategic marketing organization focused on SaaS, enterprise Software, and Print• P&L responsibility for multi-hundred-million dollar market segment growing SaaS products by double digits while retaining other media (print, on-premise, and CD/DVD)• Developed adjacent market and product strategy in $1.6B courts and justice market, built M&A pipeline, and led acquisition of a workflow software company• Drove new marcom approaches based on best practices research and sales channel feedback, including creating iPad demo tools, blogs, web ads, and podcasts

Toronto, On, Ca

• Led multi-hundred million dollar market segment growing SaaS products by double-digit CAGR• Revitalized business unit by segmenting market, driving new SaaS product development, sharpening value propositions, and empowering sales channels leading• Created and managed dynamic competitive pricing program across thousands of products and programs informed by customer willingness-to-pay, break-even, and other quantitative analysis• Led 10-month SAP system development process, with leadership across business units, finance, and IT, to operationalize new products and programs

Toronto, On, Ca

• Led cross-functional team in development and go-to-market execution of several hundred million product line turnaround program resulting in growth three prior years of declining revenue• Managed marketing mix and operational improvements for multi-million dollar WestPack® bundling program

Chicago, Il, Us

• Defended the State of Illinois in civil litigation and performed other legal advisory services• Developed litigation strategy with senior officials of large state agencies, including public health, university system, department of transportation, and others

• Advised senior elected county officials, regional school district and public health department on legal issues, taxation, project funding, and public relations• Launched the River Valley Metro Mass Transit District—a bus system for a county of 100,000—by leading a cross-functional team in assessing the target market, raising capital, incorporating the entity and analyzing operational needs

Mba With Honors, Marketing & Finance

Jd, Law

Ba, Economics

Junior Year Abroad, Economics, English Literature

Paris Institute Of European Legal Studies (Sorbonne/Tulane), European Civil Law