Darin Rasmussen Email & Phone Number

Alpharetta, GA, US

Catalis is a private-equity backed company focused on payments and government technology* General manager for the courts, justice, and official records division* Lead 200+ employees and consultants supporting thousands of customers in the US and Canada* Set strategic vision for the division for growing within the courts and justice software ecosystem*.

Chanhassen, Minnesota, US

• Capstone is a middle market SaaS provider and publisher of educational resources for markets in the US, Canada and Europe with 50,000 customers over 5m digital product users
• Grew sales from new products by 83% YOY 2019-20 by launching new products, including interactive voice products on Amazon Alexa and Google, and edtech (PebbleGo and Capstone Connect)
• Drove digital revenue growth at 32% YOY growth 2019-20 and 21% CAGR from 2017-20;
• Maintained 95% retention from 2017-20
• Managed departmental P&L
• Led team of 20, plus 80 dotted line reports, in all aspects of SaaS, building new capabilities in product management, design/UX, development, and data analytics, accelerating sprint velocity by over 80%

Management consulting firm for technology and SaaS companies in healthcare, telehealth, edtech and media* Advised CEOs and other leaders of established firms and early stage companies* Representative engagements: Startup and scaling, sales and go-to-market planning, innovation and product portfolio roadmap, product-led growth, brand architecture.

Bloomington, MN, US

• Edmentum is a middle market SaaS provider of curriculum programs and assessments for the K-12 and higher education markets in the US, Europe, and worldwide.
• Developed organic portfolio growth strategy and investment plans in support of company recapitalization working directly with CEO, private equity board and key stakeholders
• Grew marketing-driven sales in SaaS courseware by 17% while cutting marketing budget by 12%
• P&L responsibility for marketing department
• Transformed 18-person marketing team into a modern organization fueled by data analytics and digital marketing (Demand gen, blog, social media, SEO and video)
• Led pricing optimization initiative with Simon Kucher increasing average deal values by 11+% (value-focused pricing, simpler deal metrics, and more upsells/cross-sells)

Toronto, ON, CA

• Accountable for P&L as GM, driving operational integration and implementing growth strategy
• Led 32-person team focused on sales, product development, and custom implementations
• Led business development function resulting in 15% YOY revenue growth and 150% sales growth
• Developed new markets in US, UK, Canada and India, including several multi-million-dollar engagements

Toronto, ON, CA

• Led strategic marketing organization focused on SaaS, enterprise Software, and Print
• P&L responsibility for multi-hundred-million dollar market segment growing SaaS products by double digits while retaining other media (print, on-premise, and CD/DVD)
• Developed adjacent market and product strategy in $1.6B courts and justice market, built M&A pipeline, and led acquisition of a workflow software company
• Drove new marcom approaches based on best practices research and sales channel feedback, including creating iPad demo tools, blogs, web ads, and podcasts

Toronto, ON, CA

• Led multi-hundred million dollar market segment growing SaaS products by double-digit CAGR
• Revitalized business unit by segmenting market, driving new SaaS product development, sharpening value propositions, and empowering sales channels leading
• Created and managed dynamic competitive pricing program across thousands of products and programs informed by customer willingness-to-pay, break-even, and other quantitative analysis
• Led 10-month SAP system development process, with leadership across business units, finance, and IT, to operationalize new products and programs

Toronto, ON, CA

• Led cross-functional team in development and go-to-market execution of several hundred million product line turnaround program resulting in growth three prior years of declining revenue
• Managed marketing mix and operational improvements for multi-million dollar WestPack® bundling program

Chicago, IL, US

• Defended the State of Illinois in civil litigation and performed other legal advisory services
• Developed litigation strategy with senior officials of large state agencies, including public health, university system, department of transportation, and others

• Advised senior elected county officials, regional school district and public health department on legal issues, taxation, project funding, and public relations
• Launched the River Valley Metro Mass Transit District—a bus system for a county of 100,000—by leading a cross-functional team in assessing the target market, raising capital, incorporating the entity and analyzing.

Mba With Honors, Marketing & Finance

Jd, Law

Ba, Economics

Junior Year Abroad, Economics, English Literature

Paris Institute Of European Legal Studies (Sorbonne/Tulane), European Civil Law