Darin Archer's Location
Columbus, Ohio Metropolitan Area, United States, United States
Darin Archer's Contact Details
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About Darin Archer
DarinArcher.com 🚀
Darin Archer Work Experience Details
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Chief Product OfficerYottaa Sep 2023 - PresentWaltham, Ma, Us -
Vice President, Product StrategyYottaa Jun 2022 - Oct 2023Waltham, Ma, UsCommercial performance and web performance are tightly correlated. Helping commerce leaders immediately add incremental revenue through conversion rate improvements.
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Director Of Product Management, Marketing TechnologiesGap Inc. Jun 2020 - Jun 2022San Francisco, California, UsDrove personalization at scale and reimagined the marketing technology stack for the cookieless future. Launched a new content management platform, campaign automation, and a customer data management solution to further unlock 1:1 targeting with zero-party and first party data to allow digital teams to create more relevant customer experiences. All at scale few companies see. This included stitching together disparate martech systems, building some, and constantly evaluating new ones bolted on...It started with getting operationally efficient customer identity resolution and an enriched profile, then content creation and activation workflow, and then you start to get to the real goal of 1:1 relevant shopping experiences. Experience-driven Commerce brought to life across brands such as Old Navy, Athlete, Banana Republic and Gap. -
Chief Strategy Officer (Cso)Elastic Path Software Jul 2019 - Jun 2020Vancouver, Bc, Ca -
Chief Marketing OfficerElastic Path Software Apr 2018 - Jul 2019Vancouver, Bc, Ca
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Board Member, Management & Marketing Advisory BoardUniversity Of Montana Nov 2014 - Apr 2019Missoula, Mt, UsProvide feedback and ideas for marketing curriculum and develop programs for real-world student engagement within the School of Business Administration. -
Director Product Management, Ibm CommerceIbm Jul 2016 - Mar 2018Armonk, New York, Ny, UsResponsible for nearly $400M in revenue across commerce, merchandising and analytics product portfolios under the banner Watson Commerce (IBM Digital Commerce, WebSphere Commerce, Dynamic Pricing, Customer Experience Analytics). Drove the turn-around of a twenty-year old commerce platform and reimagined SaaS offering. -
Director, Product Management, Iot Solutions For Retail / CpgIntel Corporation Aug 2014 - Jul 2016Santa Clara, California, UsResponsible for product management and product marketing functions focused on defining and driving adoption of Intel's 'Internet of Things' (IoT) solutions primarily for Retail, CPG and Consumer Products companies. Go-to-market responsibilities include developing ISV and System Integrator/Digital Agency alliances relevant to our solution space and verticals. -
Board Of AdvisorsElastic Path Software Aug 2014 - Jul 2016Vancouver, Bc, Ca
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Head Of Product Strategy & Marketing, CommerceAdobe Oct 2012 - Aug 2014San Jose, Ca, UsResponsible for Adobe Marketing Cloud product strategy and go-to-market plan for “experience-driven commerce” initiative, which includes investment plans, product roadmap, product marketing, field enablement, and pricing.* Redesigned e-commerce product strategy for Adobe Experience Manager, an industry leading content management system (CMS) resulting in a near 200% lift in sales over previous year.* Directed demand generation, content marketing and field marketing activities.* Responsible for partner strategy and product integration with leading e-commerce platforms such as hybris Software, Oracle, IBM, Intershop, and Elastic Path.* Disrupted the e-commerce industry to move away from the "e-shop" and recognize the value of content + commerce -
Group Product Manager, Adobe.Com EcommerceAdobe Jul 2010 - Sep 2012San Jose, Ca, UsDrove transformation of Adobe.com eCommerce ($500M+ from 62 countries) to showcase the Adobe Marketing Cloud (Omniture & Day CQ) and increase direct sales. Responsible for identifying new capabilities, product solutions and customer experience optimization.* Delivered new “site becomes the store” experience instrumenting adobe.com with Adobe Experience Manager (CQ5) platform including Adobe Target (Test&Target and Recommendations) resulting in an 18% lift in conversion.* Responsible for emerging markets strategy overseeing 25+ stores in Asia and the Middle East & North Africa.* Created optimization program for emerging market’s online stores to drive ongoing improvements to store conversion and revenue growth.* Drove Try/Buy program including revamp of customer experience across journey* Inspired and led adoption of agile methods including agile engineering principles and Scrum project management across both the business and IT teams.* Responsible for telesales.* Led web analytics overhaul to improve eCommerce reporting capabilities globally and across product lines.
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Vice President, Professional ServicesIscs, Inc. Oct 2008 - Jul 2010San Mateo, Ca, UsResponsible for new customer implementations of quote-to-cash operations software for P&C insurance companies, customer support, and datacenter operations and application hosting. Developed technical and consulting partnerships with data services providers and system integrators. Improved client delivery through increased headcount, managed attrition and empowering employee performance management process. Brought in to setup for acquisition. Later acquired by Guidewire for $160M* Nearly doubled services revenue first year while turning around failing customer projects and relationships.* Inspired adoption of agile development methods in R&D and renewed sales effectiveness.* Transformed operations implementing agile engineering principles and Scrum project management processes dramatically accelerating project delivery and minimizing customer costs. -
AdvisorGoomzee Jan 2003 - Jan 2010Advise on product development and marketing for mobile real estate marketing and eCommerce startup. -
Senior ManagerAccenture Jul 2000 - Sep 2008Dublin 2, IePromoted to this position through levels of increasing responsibility because of excellent skills in leadership, multi-team supervision, on-time project completion and executive accountability. Direct supervision of teams with over 75 multi-discipline professionals at domestic and international sites. Industries include: retail, telecom service providers, media and entertainment, software companies.Selected Projects• Led transition of application development effort of a web-based quote-to-order system that generated real-time quotes on almost 2 million parts for thousands of manufacturing customers (75+ direct employees).• Drove business development efforts for outsourcing sales worth $36 million, with $8 million in direct sales, to 55 global clients for the Communications & High Tech Operating Group. Deployed advisory talents in work scope planning, outsourcing strategy, enterprise tool requirements and off-shore workforce acquisition.• Oversaw the successful launch of five benefits products to increase renewal rates among “at risk” software maintenance customers, affecting a base of 90,000 clients and revenues of $6 billion.• Designed and set up an outsourced software testing organization with resources from four countries with a new team in India for the OEM business unit. Reduced necessary resources by 18% and budget needs by 30%, while improving quality levels by 36% because of fewer production defects.• Directed a team of over 30 professionals in inter-carrier system testing and operational readiness evaluations for the launch of wireless local number portability (LNP). Planned and conducted call center training and go-live support.• Facilitated the product launch process for a new pre-paid mobile phone service.• Extensive experience in enterprise software such as CRM and billing systems, portals, eCommerce (B2B & B2C), quoting and order management.Major Clients: AT&T (wireline/wireless), Cisco, eBay, HP, Level 3, Microsoft, Portal Software (Oracle) -
Web Designer / Co-FounderStreet Light Creations Mar 1998 - Jun 2000Provided marketing consulting and web design for small to medium size businesses.• Produced Integrated Marketing Communications plans• Designed web sites
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Product Marketing ManagerBlackfoot Communications Oct 1998 - Jan 2000Blackfoot Communications is a competitive local exchange carrier and Digital PCS provider (CDMA).• Coordinated pre-paid sales and marketing launch• Managed in store sales, billing and provisioning
Darin Archer Education Details
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University Of MontanaBusiness Administration
Frequently Asked Questions about Darin Archer
What company does Darin Archer work for?
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What schools did Darin Archer attend?
Darin Archer attended University Of Montana.
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