Darin Archer Email & Phone Number

Waltham, MA, US

Waltham, MA, US

Commercial performance and web performance are tightly correlated. Helping commerce leaders immediately add incremental revenue through conversion rate improvements.

San Francisco, California, US

Drove personalization at scale and reimagined the marketing technology stack for the cookieless future. Launched a new content management platform, campaign automation, and a customer data management solution to further unlock 1:1 targeting with zero-party and first party data to allow digital teams to create more relevant customer experiences. All at.

Vancouver, BC, CA

Vancouver, BC, CA

Missoula, MT, US

Provide feedback and ideas for marketing curriculum and develop programs for real-world student engagement within the School of Business Administration.

Armonk, New York, NY, US

Responsible for nearly $400M in revenue across commerce, merchandising and analytics product portfolios under the banner Watson Commerce (IBM Digital Commerce, WebSphere Commerce, Dynamic Pricing, Customer Experience Analytics). Drove the turn-around of a twenty-year old commerce platform and reimagined SaaS offering.

Santa Clara, California, US

Responsible for product management and product marketing functions focused on defining and driving adoption of Intel's 'Internet of Things' (IoT) solutions primarily for Retail, CPG and Consumer Products companies. Go-to-market responsibilities include developing ISV and System Integrator/Digital Agency alliances relevant to our solution space and verticals.

Vancouver, BC, CA

San Jose, CA, US

Responsible for Adobe Marketing Cloud product strategy and go-to-market plan for “experience-driven commerce” initiative, which includes investment plans, product roadmap, product marketing, field enablement, and pricing.* Redesigned e-commerce product strategy for Adobe Experience Manager, an industry leading content management system (CMS) resulting in a.

San Jose, CA, US

Drove transformation of Adobe.com eCommerce ($500M+ from 62 countries) to showcase the Adobe Marketing Cloud (Omniture & Day CQ) and increase direct sales. Responsible for identifying new capabilities, product solutions and customer experience optimization.* Delivered new “site becomes the store” experience instrumenting adobe.com with Adobe Experience.

San Mateo, CA, US

Responsible for new customer implementations of quote-to-cash operations software for P&C insurance companies, customer support, and datacenter operations and application hosting. Developed technical and consulting partnerships with data services providers and system integrators. Improved client delivery through increased headcount, managed attrition and.

Advise on product development and marketing for mobile real estate marketing and eCommerce startup.

Dublin 2, IE

• Promoted to this position through levels of increasing responsibility because of excellent skills in leadership, multi-team supervision, on-time project completion and executive accountability. Direct supervision of.
• Led transition of application development effort of a web-based quote-to-order system that generated real-time quotes on almost 2 million parts for thousands of manufacturing customers (75+ direct employees).
• Drove business development efforts for outsourcing sales worth $36 million, with $8 million in direct sales, to 55 global clients for the Communications & High Tech Operating Group. Deployed advisory talents in work.
• Oversaw the successful launch of five benefits products to increase renewal rates among “at risk” software maintenance customers, affecting a base of 90,000 clients and revenues of $6 billion.
• Designed and set up an outsourced software testing organization with resources from four countries with a new team in India for the OEM business unit. Reduced necessary resources by 18% and budget needs by 30%, while.
• Directed a team of over 30 professionals in inter-carrier system testing and operational readiness evaluations for the launch of wireless local number portability (LNP). Planned and conducted call center training and.

• Provided marketing consulting and web design for small to medium size businesses.
• Produced Integrated Marketing Communications plans
• Designed web sites

• Blackfoot Communications is a competitive local exchange carrier and Digital PCS provider (CDMA).
• Coordinated pre-paid sales and marketing launch
• Managed in store sales, billing and provisioning