Darin Barney Email & Phone Number

Phoenix, Az

Phoenix, Arizona Area

I was responsible for planning, developing and implementing of Shasta’s marketing strategies, marketing communications, and public relations activities. I directed Shasta’s branding efforts through strategic planning, clear and concise communication, and reputation management programs.

My vision with LedMonkey was changing the way that organizations deliver brand promises. I worked with many organizations including Caliente Dental, Tatum Ranch Dental Care, New West Lending, Christian Design Group, Companion Care, Baumgardner Marketing Group, Flight of The Fishermen, AntSports, Greater Scottsdale Transportation Management Association, etc.

I was the senior executive responsible for all marketing efforts in the meat packaging, nutraceutical and animal feed industries. Recruited, trained and managed a creative staff of five.Key Contributions:• Analyzed marketing efforts and eliminated inefficient/ineffective marketing practices trimming annual expenses by over $200K• Awarded Readex Research Award for Outstanding Advertising in 2007, 2008 & 2009• Implemented internet landing page programs to track print advertising effectiveness • Led implementation of SalesForce.com for Sales, Marketing and Customer Service departments • Led cross-functional team in the development of consumer packaged goods and successfully launched goods through North America, Europe and Asia – marketing, R&D, sales, finance, operations, logistics and Q&A • Launched nutraceutical product line into US, Canada and Europe through Direct Response TV, and internet promotions • Rebranded packaging of retail and B2B product lines – 20% reduction in production costs and ensured brand and adherence to FDA, FTC, and state agency guidelines• Developed corporate investor presentations and sales presentations – monitored and affected positive perception by leveraging social media monitoring strategies.

Committee Chair for Technology & Committee Chair for Membership Marketing

Serving on the Executive Management Team and reporting to CEO, I was the senior marketing executive responsible for all marketing efforts. I developed and executed marketing communication plans for insurance agents, the U.S. self-storage industry, and the general public in Hong Kong. MiniCo product lines consisted of commercial insurance, personal lines insurance, hardware, publications, and self-storage operations. I presented marketing plans and their results to the executive team as well as company-wide meetings. Recruited, trained and managed staff of six.Key Contributions:• Created marketing strategies and annual tactical plans supporting revenue growth from $17 to over $38 million within a 7-year period.• Worked with executive team in creation of strategic plans – internal analysis, competitive landscape, vision, mission, company values • Implemented Internet strategies for Web2.0 sites, Social Media, and SEO/SEM• Managed over 200 advertising placements per year • Managed convention strategy and logistics with over 40 conventions per year within the insurance and self-storage industries• Directed marketing efforts for successful launch of self-storage facilities in Hong Kong• Publisher of Self-Storage NOW magazine – grew paid/requested circulation from 5K to 24K in two years and launched online magazine in 2005• Created agent loyalty email publication – published quarterly and grew subscriber base from only 3K to 10K agents within first year• Created company intranet which streamlined company communication and targeted resource management – won IMCA’s 2005 Showcase Award of Excellence