“The best jigsaw puzzles in the world.” - everyone, probably.Reigniting this consumer gaming brand and repositioning it as the only premium option in its category.Find us IRL & online at Barnes & Noble, Atari.com, and more.

Helping consumers clean up and protect their digital footprint. — Acquired by Array, Inc.Led Marketing, Product, & Technology for this innovative SaaS + Services reputation management & privacy brand, featured on ABC’s Shark Tank & BBC’s Dragon’s Den.• Developed & led comprehensive growth marketing & product strategies across DTC, B2B, & B2B2C channels — leading a pivot from reputation management to digital privacy.• Planned & optimized all performance marketing strategies across paid search, paid social, content marketing, SEO, display, & referral.• Launched HelloPrivacy.com, the company’s consumer privacy brand, defining brand guidelines & go-to-market strategy.• Successfully led the development & go-to-market of an enterprise-level digital privacy tool now offered by leading consumer companies like Experian, Discover, & others.• Drove the go-to-market strategy of innovative, AI-based products such as social media clean up tools, & a proprietary reputation score.• Conducted in-depth customer analysis, segmentation, lifetime value (LTV), & behavior analysis to optimize marketing & product strategies.• Implemented conversion rate optimization (CRO) initiatives leading to double-digit improvements in conversation rates across all customer types.• Prepared & delivered comprehensive insights to the Board of Directors, highlighting key results & strategic initiatives.• Led PR & agency partnerships, negotiating agreements, driving deliverables & accountability, & ensuring alignment with strategic objectives

Preeminent women's fashion & lifestyle brand. Origin of Girlboss. — Acquired by Boohoo UK LTD.Led digital marketing for this iconic women’s fashion & lifestyle brand, integrating acquisition, retention, & brand marketing strategies to drive growth & ROI.• Planned & led all performance marketing strategies across paid search & paid social, optimizing targeting, creatives, & bidding strategies to maximize ROI, lower CAC, and drive scalable growth.• Led comprehensive SEO strategies across technical, on-page, and off-page optimizations, driving growth in organic traffic and improving keyword rankings for high-value terms.• Led the planning and execution of comprehensive, multi-channel content marketing strategies.• Designed & implemented email retention strategies, across Triggered, Lifestyle, & Broadcast email initiatives.• Launched the company’s first paid social initiatives across Facebook, Instagram, & Pinterest, resulting in a new seven-digit revenue channel.• Directed email marketing & retention strategies delivering eight figures in annual revenue.• Drove the planning of in-store events & aligned digital initiatives to maximize customer engagement.• Negotiated partnerships with category-leading websites & media partners.• Spearheaded the integration of advanced analytics, unlocking new insights into user behavior & product performance.• Positioned the brand for growth post-acquisition by Boohoo UK LTD.

TOPICS• Bringing Media Buying In-House To Save Money And Target Customers• Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

Multi-vertical media & services. Owners of Lawyers.com, WebMD, and many others. — Acquired by KKR.Led all performance marketing strategies for this media conglomerate, spearheading 10x revenue growth across their flagship Automotive & Legal verticals, including Lawyers.com, CarsDirect, & others.• Planned & led all performance marketing strategies across paid search (SEM), paid social, & e-commerce.• Launched the company’s first paid social media initiative scaling from zero to a seven-digit revenue channel within months.• Led conversion rate optimization initiatives on landing pages, implementing a focus on the extensive use of A/B & multivariate testing.• Drove the expansion of paid search keywords from approx. 20k phrases to over 750k phrases, extending reach, driving growth, & maximizing ROI.• Spearheaded the go-to-market of marketing brands & microsites, crafting brand guidelines, planning UI/UX, & directing design/development.• Drove the adoption of in-house & external automation platforms, improving team velocity, unblocking performance, & significantly boosting ROI.• Built a multi-functional team, implementing core principles that make teams successful & driving the shift towards a data-driven mindset.

Co-founded this marketing platform for leading law firms & solo-practicing attorneys to help solve the myriad issues surrounding lead-based marketing.• Developed & led comprehensive B2C & B2B marketing strategies across all channels & platforms.• Planned, developed, & optimized comprehensive performance marketing strategies to drive growth, improve efficiency, and maximize ROI across all channels.

Built the inaugural marketing team for this top independent web hosting brand — positioning it as a leading provider for small & medium businesses, & self-hosted software such as Wordpress.• Led the execution of paid search strategies across platforms, emphasizing keyword optimization & ad copy enhancement to maximize ROI.• Cultivated strong relationships with top influencers in the category, creating highly authoritative referral channels.• Spearheaded event marketing initiatives by co-organizing & sponsoring major events like WordPress’s “WordCamp,” boosting brand awareness & authority with target consumers.• Led all search engine optimization (SEO) efforts, optimizing on-page & off-page strategies to significantly enhance organic search performance.• Established & managed affiliate partnerships with category-leading websites & media partners.

(Formerly eBoz, Inc./Website Pros, Inc.)