Darin Hardy Email & Phone Number

White Plains, Ny, Us

Pasadena, California, Us

“The best jigsaw puzzles in the world.” - everyone, probably.Reigniting this consumer gaming brand and repositioning it as the only premium option in its category.Find us IRL & online at Barnes & Noble, Atari.com, and more.

Helping consumers clean up and protect their digital footprint. — Acquired by Array, Inc.Led Marketing, Product, & Technology for this innovative SaaS + Services reputation management & privacy brand, featured on ABC’s Shark Tank & BBC’s Dragon’s Den.• Developed & led comprehensive growth marketing & product strategies across DTC, B2B, & B2B2C channels — leading a pivot from reputation management to digital privacy.• Planned & optimized all performance marketing strategies across paid search, paid social, content marketing, SEO, display, & referral.• Launched HelloPrivacy.com, the company’s consumer privacy brand, defining brand guidelines & go-to-market strategy.• Successfully led the development & go-to-market of an enterprise-level digital privacy tool now offered by leading consumer companies like Experian, Discover, & others.• Drove the go-to-market strategy of innovative, AI-based products such as social media clean up tools, & a proprietary reputation score.• Conducted in-depth customer analysis, segmentation, lifetime value (LTV), & behavior analysis to optimize marketing & product strategies.• Implemented conversion rate optimization (CRO) initiatives leading to double-digit improvements in conversation rates across all customer types.• Prepared & delivered comprehensive insights to the Board of Directors, highlighting key results & strategic initiatives.• Led PR & agency partnerships, negotiating agreements, driving deliverables & accountability, & ensuring alignment with strategic objectives

Los Angeles, Ca, Us

Preeminent women's fashion & lifestyle brand. Origin of Girlboss. — Acquired by Boohoo UK LTD.Led digital marketing for this iconic women’s fashion & lifestyle brand, integrating acquisition, retention, & brand marketing strategies to drive growth & ROI.• Planned & led all performance marketing strategies across paid search & paid social, optimizing targeting, creatives, & bidding strategies to maximize ROI, lower CAC, and drive scalable growth.• Led comprehensive SEO strategies across technical, on-page, and off-page optimizations, driving growth in organic traffic and improving keyword rankings for high-value terms.• Led the planning and execution of comprehensive, multi-channel content marketing strategies.• Designed & implemented email retention strategies, across Triggered, Lifestyle, & Broadcast email initiatives.• Launched the company’s first paid social initiatives across Facebook, Instagram, & Pinterest, resulting in a new seven-digit revenue channel.• Directed email marketing & retention strategies delivering eight figures in annual revenue.• Drove the planning of in-store events & aligned digital initiatives to maximize customer engagement.• Negotiated partnerships with category-leading websites & media partners.• Spearheaded the integration of advanced analytics, unlocking new insights into user behavior & product performance.• Positioned the brand for growth post-acquisition by Boohoo UK LTD.

New York, New York, Us

TOPICS• Bringing Media Buying In-House To Save Money And Target Customers• Getting Products Into The Cart vs. Content – Where Is The Happy Medium?

El Segundo, Ca, Us

Multi-vertical media & services. Owners of Lawyers.com, WebMD, and many others. — Acquired by KKR.Led all performance marketing strategies for this media conglomerate, spearheading 10x revenue growth across their flagship Automotive & Legal verticals, including Lawyers.com, CarsDirect, & others.• Planned & led all performance marketing strategies across paid search (SEM), paid social, & e-commerce.• Launched the company’s first paid social media initiative scaling from zero to a seven-digit revenue channel within months.• Led conversion rate optimization initiatives on landing pages, implementing a focus on the extensive use of A/B & multivariate testing.• Drove the expansion of paid search keywords from approx. 20k phrases to over 750k phrases, extending reach, driving growth, & maximizing ROI.• Spearheaded the go-to-market of marketing brands & microsites, crafting brand guidelines, planning UI/UX, & directing design/development.• Drove the adoption of in-house & external automation platforms, improving team velocity, unblocking performance, & significantly boosting ROI.• Built a multi-functional team, implementing core principles that make teams successful & driving the shift towards a data-driven mindset.

Co-founded this marketing platform for leading law firms & solo-practicing attorneys to help solve the myriad issues surrounding lead-based marketing.• Developed & led comprehensive B2C & B2B marketing strategies across all channels & platforms.• Planned, developed, & optimized comprehensive performance marketing strategies to drive growth, improve efficiency, and maximize ROI across all channels.

Virginia Beach, Virginia, Us

Built the inaugural marketing team for this top independent web hosting brand — positioning it as a leading provider for small & medium businesses, & self-hosted software such as Wordpress.• Led the execution of paid search strategies across platforms, emphasizing keyword optimization & ad copy enhancement to maximize ROI.• Cultivated strong relationships with top influencers in the category, creating highly authoritative referral channels.• Spearheaded event marketing initiatives by co-organizing & sponsoring major events like WordPress’s “WordCamp,” boosting brand awareness & authority with target consumers.• Led all search engine optimization (SEO) efforts, optimizing on-page & off-page strategies to significantly enhance organic search performance.• Established & managed affiliate partnerships with category-leading websites & media partners.

Jacksonville, Florida, Us

(Formerly eBoz, Inc./Website Pros, Inc.)

Arlington, Va, Us

Irvine, Ca, Us

Washington, Dc, Us