Darin Good Email and Phone Number
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Our team leverages a combination of specialist expertise, the CMSPI Platform, and unmatched market visibility to assist our clients in achieving high-impact savings, driving sales growth, and developing world-class payment strategies. Powerful Analytics. Deeper Insights. Amplified Results. We deliver Smarter Payments Intelligence that keeps merchants ahead of the curve.- - -Personally, I find when people find their joy, their energy and enthusiasm is contagious. I’m grateful I discovered marketing early in my career and I’ve never looked back.My mission: connecting B2B buyers and sellers with extraordinary campaigns that build brand awareness, engage the target audience, drive adoption, and accelerate pipeline and revenue growth.Some career highlights:- Building a demand and lead generation campaign generating $25M+ in pipeline and realizing $12M in sales (to date).- Protected $8M in revenue by designing and deploying an engagement campaign for 3 million subscribers.- Being recognized in the top 3% of all Verizon employees three-years running based on annual performance.- Hearing from creative agency leads I’ve worked with, “Darin is one of the best managers I’ve ever worked for because he understands and appreciates how agencies and the creative process works.”Skills of note:- Leading and managing teams- Data analysis to constantly monitor ROI- Crafting marketing strategies- Developing compelling content- Engaging multi-channel campaigns- Managing marketing for product launches- Creating social media and digital marketing programs- Utilizing advanced AI applications to simplify and extend content development and increase productivityWhen I’m not nerding out about marketing, I'm a beekeeper with three hives, I grow vegetables and roses, and love hiking with my two 80lb dogs who light up my life, but keep my treat budget in the red! I'm always looking to grow my network. Feel free to connect via LinkedIn.
Cmspi
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Global Head Of MarketingCmspi Dec 2023 - PresentAtlanta, Georgia, UsDevelop, execute and manage a global marketing strategy that powers business development with the Global 500 merchants and retailers.
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Senior Marketing ManagerLexisnexis Risk Solutions Sep 2021 - Dec 2023Alpharetta, Ga, UsDirect data-driven B2B marketing and content strategy optimizing omnichannel awareness, acquisition, engagement, and nurture campaigns across the customer journey. Lead go-to-market (GTM), sales enablement, and event initiatives, including messaging, positioning, and pipeline generation.• Develop and execute targeted, multi-channel demand and lead generation campaigns, resulting in conversion rates exceeding 30%, driving a $25M pipeline of qualified opportunities.• Lead a high-performing cross-functional team with responsibility for hiring, project management, coaching, professional development, and annual evaluations.• Manage a $2M annual budget and assess ROI performance, oversee agency and vendor relationships, ensuring financial compliance with master service agreements, contracts, and invoicing.• Deliver event and sponsorship metric tracking and KPI reporting processes resulting in a 29% increase in MQLs, 22% increase in customer meetings, and 28% increase in net new logo exceeding annual targets. -
Senior Strategic Marketing ManagerFiserv Mar 2020 - Sep 2021Milwaukee, Wisconsin, UsEmployed strategic account-based marketing (ABM) strategies to identify and target B2B fintech clients to drive end customer acquisition and engagement increasing digital adoption of white-labeled mobile and online banking solutions.• Consulted with financial institutions ($10B-$20B in assets) matching Ideal Customer Profiles (ICP) to deploy strategic marketing and advertising campaigns.• Orchestrated demand generation initiatives leveraging email, direct mail, social media, and webinars; achieved a 45% increase in MQLs and a 25% conversion rate to SQLs.• Revamped digital marketing approach using SEM, SEO, and retargeting to drive customer engagement; increased conversion rates by 20% and generated $500k in additional revenue.• Presented key stakeholders with executive reporting, including campaign performance and anonymized peer benchmarks, highlighting an average 20% increase in conversion rates. -
Marketing ManagerVerizon Connect Aug 2011 - Mar 2020Atlanta, Ga, UsCreated integrated acquisition, loyalty, and retention marketing strategies and campaigns for subscription-based B2B2C Software as a Service (SaaS) enterprise technology platforms for high-profile clients, including State Farm Insurance, Mercedes-Benz, Porsche, and Volkswagen.• Produced and implemented customer lifecycle strategies, optimizing acquisition channels, and increasing trial-to-paid conversion rate by 25% within 6 months.• Led a team of digital marketing specialists in the implementation of a robust marketing automation platform, resulting in a 20% increase in customer engagement and a 25% growth in revenue.• Accelerated year-over-year growth of subscription-based services by 20% through sequenced email and direct mail marketing campaigns, achieving a 17% increase in revenue and a 38% reduction in churn rate.• Redesigned the web portal interface streamlining the subscription enrollment process leading to a 24% increase in sales completions; conducted usability tests and employed conversion rate optimization techniques to maximize revenue. -
Marketing Communications ManagerEricsson Nov 2008 - Apr 2011Kista, Stockholm, SeWrote and deployed the marketing and communications plan through sales enablement and GTM initiatives. Branded and promoted the product portfolio through web, trade shows and events.• Established and delivered sales enablement toolkits, including engaging presentations, battle cards, interactive web-based catalogs, and compelling brochures; increased sales conversion rates by 15%.• Identified customer problem areas and crafted value propositions and messaging for new products; published via intranets, sales newsletters, and weekly email communications.• Administered allocation of a $300K annual budget to acquire and analyze market intelligence plus industry research and collaborated with business development to disseminate customer trends and insights.• Coordinated booth displays at the Consumer Electronics Show (CES) and the National Association of Broadcasters (NAB). -
Director, Sales And MarketingTrack-It Systems, Inc. Feb 2003 - Nov 2008Spearheaded the successful launch of the B2B SaaS start-up and the flagship product. Recruited, hired, and supervised a team of outside sales representatives; cultivated and performed on the sales and marketing strategy and business development plan.• Implemented comprehensive marketing and growth strategies, resulting in accelerated customer acquisition and a 30% increase in market share in the first year.• Directed a high-performing sales team achieving a 25% increase in year-over-year annual revenue.• Conducted market research to identify customer pain points and developed targeted marketing campaigns that resulted in an 18% increase in customer retention and $1M in upsell revenue.
Darin Good Skills
Darin Good Education Details
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Mercer UniversityAnd Related Support Services
Frequently Asked Questions about Darin Good
What company does Darin Good work for?
Darin Good works for Cmspi
What is Darin Good's role at the current company?
Darin Good's current role is Global Head of Marketing | Content Strategy | Sales Enablement | Ex Verizon | Ex Ericsson.
What is Darin Good's email address?
Darin Good's email address is da****@****erv.com
What is Darin Good's direct phone number?
Darin Good's direct phone number is +191735*****
What schools did Darin Good attend?
Darin Good attended Mercer University.
What skills is Darin Good known for?
Darin Good has skills like Product Marketing, Strategy, Marketing Strategy, Marketing Communications, Management, Market Research, Project Management, Advertising, Cross Functional Team Leadership, Sales, Leadership, Corporate Communications.
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