Darin Good Email & Phone Number

Atlanta, Georgia, US

Develop, execute and manage a global marketing strategy that powers business development with the Global 500 merchants and retailers.

Alpharetta, GA, US

• Direct data-driven B2B marketing and content strategy optimizing omnichannel awareness, acquisition, engagement, and nurture campaigns across the customer journey. Lead go-to-market (GTM), sales enablement, and event.
• Develop and execute targeted, multi-channel demand and lead generation campaigns, resulting in conversion rates exceeding 30%, driving a $25M pipeline of qualified opportunities.
• Lead a high-performing cross-functional team with responsibility for hiring, project management, coaching, professional development, and annual evaluations.
• Manage a $2M annual budget and assess ROI performance, oversee agency and vendor relationships, ensuring financial compliance with master service agreements, contracts, and invoicing.
• Deliver event and sponsorship metric tracking and KPI reporting processes resulting in a 29% increase in MQLs, 22% increase in customer meetings, and 28% increase in net new logo exceeding annual targets.

Milwaukee, Wisconsin, US

• Employed strategic account-based marketing (ABM) strategies to identify and target B2B fintech clients to drive end customer acquisition and engagement increasing digital adoption of white-labeled mobile and online.
• Consulted with financial institutions ($10B-$20B in assets) matching Ideal Customer Profiles (ICP) to deploy strategic marketing and advertising campaigns.
• Orchestrated demand generation initiatives leveraging email, direct mail, social media, and webinars; achieved a 45% increase in MQLs and a 25% conversion rate to SQLs.
• Revamped digital marketing approach using SEM, SEO, and retargeting to drive customer engagement; increased conversion rates by 20% and generated $500k in additional revenue.
• Presented key stakeholders with executive reporting, including campaign performance and anonymized peer benchmarks, highlighting an average 20% increase in conversion rates.

Atlanta, GA, US

• Created integrated acquisition, loyalty, and retention marketing strategies and campaigns for subscription-based B2B2C Software as a Service (SaaS) enterprise technology platforms for high-profile clients, including.
• Produced and implemented customer lifecycle strategies, optimizing acquisition channels, and increasing trial-to-paid conversion rate by 25% within 6 months.
• Led a team of digital marketing specialists in the implementation of a robust marketing automation platform, resulting in a 20% increase in customer engagement and a 25% growth in revenue.
• Accelerated year-over-year growth of subscription-based services by 20% through sequenced email and direct mail marketing campaigns, achieving a 17% increase in revenue and a 38% reduction in churn rate.
• Redesigned the web portal interface streamlining the subscription enrollment process leading to a 24% increase in sales completions; conducted usability tests and employed conversion rate optimization techniques to.

Kista, Stockholm, SE

• Wrote and deployed the marketing and communications plan through sales enablement and GTM initiatives. Branded and promoted the product portfolio through web, trade shows and events.
• Established and delivered sales enablement toolkits, including engaging presentations, battle cards, interactive web-based catalogs, and compelling brochures; increased sales conversion rates by 15%.
• Identified customer problem areas and crafted value propositions and messaging for new products; published via intranets, sales newsletters, and weekly email communications.
• Administered allocation of a $300K annual budget to acquire and analyze market intelligence plus industry research and collaborated with business development to disseminate customer trends and insights.
• Coordinated booth displays at the Consumer Electronics Show (CES) and the National Association of Broadcasters (NAB).

• Spearheaded the successful launch of the B2B SaaS start-up and the flagship product. Recruited, hired, and supervised a team of outside sales representatives; cultivated and performed on the sales and marketing.
• Implemented comprehensive marketing and growth strategies, resulting in accelerated customer acquisition and a 30% increase in market share in the first year.
• Directed a high-performing sales team achieving a 25% increase in year-over-year annual revenue.
• Conducted market research to identify customer pain points and developed targeted marketing campaigns that resulted in an 18% increase in customer retention and $1M in upsell revenue.