Darin M. Thacker

Darin M. Thacker Email and Phone Number

Senior Manager of Lifecycle Marketing @ Homebase
California, United States
Darin M. Thacker's Location
San Leandro, California, United States, United States
Darin M. Thacker's Contact Details

Darin M. Thacker personal email

Darin M. Thacker phone numbers

About Darin M. Thacker

Darin M. Thacker is a Senior Manager of Lifecycle Marketing at Homebase. He possess expertise in management, customer service, microsoft office, microsoft excel, data analysis and 46 more skills. Colleagues describe him as "I’ve been working with Darin for a year and feel so lucky to count with his support, guidance and knowledge. During my first months at AWS it became very clear his partnership was key to the success of our business. It’s such a pleasure to work with someone who has a deep knowledge in Paid Search but at the same time understands our business as if he was part of our team. Darin is extremely professional, insightful and thorough. His curiosity and drive make him one of the best partners I’ve ever worked with. I have recommended AMO to internal stakeholders not only because it’s a great tool but also because Darin and his team go above and beyond each time.", "I worked with Darin on several key accounts and would like to personally endorse him. He demonstrated intellectual curiosity which led to deep product expertise. I recall several occasions when Darin volunteered to lend a hand, especially when there were opportunities to learn new skills or mentor junior team members. Darin possesses outstanding empathy that enables him to manage client relationships through difficult situations with ease, all while maintaining his poise and positive attitude. Darin is a great to work with and I highly recommend him.", and "I started at Adobe about 6 months after Darin, and he was instrumental in my training and on-boarding. He was always willing to help out and mentor me. Darin is extremely knowledgeable in the digital marketing space, and he makes sure to share his expertise with the entire team. Any time there is an issue, he is quick to come up with a solution. Darin brings a positive attitude to work every single day. His passion for this industry is apparent, and I would highly recommend Darin to any team that is lucky to have him."

Darin M. Thacker's Current Company Details
Homebase

Homebase

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Senior Manager of Lifecycle Marketing
California, United States
Website:
adobe.com
Employees:
51
Darin M. Thacker Work Experience Details
  • Homebase
    Senior Manager Of Lifecycle Marketing
    Homebase
    California, United States
  • Adobe
    Sr. Lifecycle Marketing Manager, Global Aquisition
    Adobe Jan 2022 - Present
    San Jose, Ca, Us
    Lead the planning and execution of scalable email marketing growth to achieve revenue targets while improving customer engagement and retention. Grew the channel through accelerated A/B testing and experimentation, leveraging AI and data science models, deeper personalization, and scaling automation.
  • Adobe
    Lifecycle Marketing Manager, Mobile Growth
    Adobe Sep 2019 - Jan 2022
    San Jose, Ca, Us
    • Accountable for driving long-term growth, short-term experimentation and in-quarter results in acquisition, retention, and winback for the Consumer, Small Business and Education segments of the $5B Creative Cloud business• Build and operate a scalable, predictable and repeatable growth process and be part of a growth team with accountability for marketing channels including trigger-based email, in-app product surfaces, and push notifications. • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact. • Iterate on and implement test winners worldwide, working with regional partners on localization and roll out.
  • Adobe
    Senior Account Manager, Cross-Channel Digital Marketing
    Adobe Oct 2017 - Sep 2019
    San Jose, Ca, Us
    • Managed the day-to-day strategy and optimization of search campaigns and paid media totaling $100MM+ in anual spend, including ideation, development, execution, and presenting KPIs to senior decision makers.• Provided leadership to 4-6 junior account managers to meet client deadlines and deliverables, quickly distill and synthesize data, and make actionable recommendations for testing.
  • Adobe
    Account Manager, Sem
    Adobe Aug 2014 - Oct 2017
    San Jose, Ca, Us
    • Optimized and managed $60MM+ annual budget to meet client’s KPI targets within CPA and ROI thresholds. • Produced and led quarterly business reviews presentations to discuss performance summaries, analysis, product road maps, and strategic recommendations to senior decision markers.
  • Adobe
    Associate Account Manager, Sem
    Adobe Aug 2012 - Aug 2014
    San Jose, Ca, Us
    • Supported account managers in all aspects of SEM campaign management to improve account performance through account audits, keyword expansions, ad copy testing, negative funneling, and optimization best practices.• Forecasted and implemented strategies to manage all client’s monthly budget/pacing across all online search engines (Google, Bing, Yahoo Gemini, Yahoo Japan, Baidu, Facebook & Yandex) to ensure maximum ROAS.
  • Morgan Stanley
    Market Data Analyst
    Morgan Stanley Aug 2011 - May 2012
    New York, Ny, Us
    • Served as main liaison between end-users and cross-functional groups by researching discrepancies, validating data patterns, and solving complex database problems using SQL. • Developed UNIX/SQL script saving each analyst approx. 2 hour per day.Resulted in department-wide implementation.
  • Technology Credit Union (Tech Cu)
    Financial Service Specialist
    Technology Credit Union (Tech Cu) Jun 2009 - Aug 2011
    Us

Darin M. Thacker Skills

Management Customer Service Microsoft Office Microsoft Excel Data Analysis Powerpoint Google Adwords Microsoft Word Analysis Product Listing Ads Social Media Customer Relations Customer Relationship Management Budgets Search Engine Marketing Pla Search Engine Marketing Sem Accounting Account Management Digital Marketing Business Development Google Analytics Client Relationship Building Qualitative Research Leadership Lead Generation Communication Data Mining Sales Finance Financial Analysis Salesforce.com Crm Time Management Sql Customer Satisfaction Sales Management Sales Operations Financial Services Start Ups Loans Pay Per Click Project Management Quantitative Analytics Marketing Strategy Marketing Social Media Marketing Online Advertising Online Marketing Paid Search Strategy

Darin M. Thacker Education Details

  • San José State University
    San José State University
    Economics

Frequently Asked Questions about Darin M. Thacker

What company does Darin M. Thacker work for?

Darin M. Thacker works for Homebase

What is Darin M. Thacker's role at the current company?

Darin M. Thacker's current role is Senior Manager of Lifecycle Marketing.

What is Darin M. Thacker's email address?

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What is Darin M. Thacker's direct phone number?

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What schools did Darin M. Thacker attend?

Darin M. Thacker attended San José State University.

What skills is Darin M. Thacker known for?

Darin M. Thacker has skills like Management, Customer Service, Microsoft Office, Microsoft Excel, Data Analysis, Powerpoint, Google Adwords, Microsoft Word, Analysis, Product Listing Ads, Social Media, Customer Relations.

Who are Darin M. Thacker's colleagues?

Darin M. Thacker's colleagues are Sri Titi, Kevin Haiti, Nanda G, Harshpreet Kaur, Jamilu Usman, Cynthia Brown, Rajiv Kawatra.

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