As VP of Product and Marketing , I lead the product and marketing teams to ensure that Dinova delivers products and messaging that drive growth for Dinova.

As Director of Product at Dinova, I am responsible for managing and growing a portfolio of digital products that accelerate Dinova's strategic growth objectives.

Built a team of product strategists and established methods to understand the impact of emerging technologies on strategic business objectives. Responsible for the strategy and deployment of b2b and b2c live market pilots for 8 global brands. Accountable for converting pilots into commercialized products or distributable insights that could be leveraged across the company. • Delivered strategies and pilots for over 10 new technologies, including mobile, machine learning, chatbots, IoT, Alexa, and image recognition • Converted over 50% of live market pilots into commercialized products • Doubled the number of live pilots deployed after promotion to Director

Evaluated potential for investment in high-risk emerging technologies by rapidly deploying working prototypes to gather real-world usage data from guests and staff. Emerging technologies evaluated included location-tracking, natural language parsing, room automation, messaging platforms, image recognition, IoT, and more. • Lead engagements to discover customer needs and conceptualize new opportunities • Rapidly converted ideas into pilots using internal and external capabilities• Messenger Bot featured by Facebook at Cannes 2016

Provided day-to-day operations oversight of Content Science and its two subsidiaries, ContentWRX (content evaluation platform) and Content Science Review (digital magazine).• Aligned operations and product strategy with business strategy, goals and budget• Lead Content Science team and managed performance• Ensured quality of products and publications• Developed and maintain product features• Ensured publications are on time and on budget

Led team of product managers to manage strategy, roadmap and features for customer-facing mobile websites and downloadable apps. • Oversaw the design and delivery of native apps on 8 different platforms• Grew the mobile channel to over $1Billion in gross annual revenue• Collaborated with other business functions to leverage the mobile channel

Managed strategy, roadmap and features for customer-facing mobile websites and downloadable apps. Responsible for maximizing app downloads, revenue growth and guest satisfaction.• Designed and delivered IHG’s first mobile webpages and iOS app• Grew annual revenue on mobile channel 800% in first year• Acted as product owner in agile process to set prioritization• Worked with native agencies to produce localized app versions• Won 20+ awards including Best in Show at HSMAI 2013 for the InterContinental Concierge Insider Guide iPad app

Designed e-commerce and branding websites for major clients, including Lowes and AT&T.• Performed ethnographic research to determine user needs• Collaborated with client stakeholders to determine strategy and business value• Conducted formal competitive assessments• Created wireframes to define site function, layout and process-flow in accordance with user-experience vision• Conducted formal usability testing

Used Situational Awareness methodology to design performance-critical user interfaces for the military with touch screen technology.• Conducted interviews to determine user needs and build formal task analysis• Executed formal usability testing to validate and improve designs• Worked with external software developers to implement designs using both custom and agile processes • Led team to develop and facilitate design schedules

Developed web and multimedia applications for Medical Center departments.• Created print media • Conducted project-management and user-testing