I am a Senior Graphic Designer with over 14 years of experience in the entertainment/gaming industry, working with world-leading IPs and licensed merchandise for companies such as PlayStation, Xbox, Nintendo, Sega, Razer, Disney, Viacom, MTV, BET, and franchises like Gears of War, Cuphead, Super Mario Brothers, Animal Crossing, The Legend of Zelda, League of Legends, and Persona 5 just to name a few.My responsibilities range from creating initial pitch decks for license partners to submitting tech packs for product development, which includes generating images, web banners, and social media assets to support product launches. My core competencies include graphic design, proficiency in Adobe Creative Suite, product development, brand identity, production, illustration, packaging, web assets, photo editing, photo manipulation, color correction, tech pack creation, and generating original art.I have contributed to successful product placements at major retailers such as Target, Walmart, and Best Buy across various categories including apparel, bags, water bottles, keychains, banners, loot boxes, gift-with-purchase items, and controller charging stands for Xbox and PlayStation.I spearheaded the development of a new product category for Razer.com (Laptop Skins) and streamlined skin packaging for versatility and cost reduction by 75%.In my role, I am responsible for creating efficient workflows and ensuring creative direction and brand consistency across all channels and platforms.My design philosophy is centered around the belief that design leads the way, driving me to constantly push the envelope, challenge myself, and explore new production methods to deliver superior products.As a lifelong student of design, I am eager to learn, embrace challenges, and collaborate with others to achieve success.
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Production ManagerDpi Merchandising IncUnited States -
Senior Graphic DesignerPremier Ikon Feb 2023 - Jan 2024Wildomar, California, United States• Collaborated with brand partners through all stages of design and product development, ensuringalignment with brand vision.• Achieved high sell-through rates by creating original designs that resonated with target audiences.• Led mood board creation and provided creative design solutions to enhance brand identity.• Developed product images for One Sheet, pitch deck, and e-commerce store, contributing to effectivemarketing collateral.• Customized packaging solutions for… Show more • Collaborated with brand partners through all stages of design and product development, ensuringalignment with brand vision.• Achieved high sell-through rates by creating original designs that resonated with target audiences.• Led mood board creation and provided creative design solutions to enhance brand identity.• Developed product images for One Sheet, pitch deck, and e-commerce store, contributing to effectivemarketing collateral.• Customized packaging solutions for limited product releases, adding a unique touch to each launch.• Supported the team with general design needs, including promotions and giveaways.• Spearheaded multiple projects with meticulous attention to detail and a deadline-oriented approach.• Ensured successful product drops months ahead of schedule through efficient project management.• Maintained design direction and brand consistency across all categories.• Managed assets and deliverables via shared drives for streamlined collaboration.• Created tech packs for both domestic and offshore manufacturing, optimizing production processes.• Team orientated with a passion for assisting others to achieve a common goal.• Implemented best design practices to improve workflow processes. Show less -
Senior Graphic DesignerRazer Inc. Mar 2021 - Oct 2022Irvine, California, United States• Over ten years of experience working with license IP Disney, PlayStation, Xbox, Nintendo,Animal Crossing, The Legend of Zelda, and League of Legends• Contributed to the success of product placement at Target, Walmart, and Best Buy• Spearheaded the development of a new product category for Razer.com (Laptop Skins)• Standardized skin packaging for versatility and cost reduction by 75%• Create efficient workflows and standardize processes using Adobe Creative Suite•… Show more • Over ten years of experience working with license IP Disney, PlayStation, Xbox, Nintendo,Animal Crossing, The Legend of Zelda, and League of Legends• Contributed to the success of product placement at Target, Walmart, and Best Buy• Spearheaded the development of a new product category for Razer.com (Laptop Skins)• Standardized skin packaging for versatility and cost reduction by 75%• Create efficient workflows and standardize processes using Adobe Creative Suite• Master template builder responsible for layout design and typography• Ensure creative direction and brand consistency across all projects, channels, and platforms• Save time and money by providing feedback quickly and accurately through all stages of development• Work longer hours when needed to avoid project delays• Create digital assets for social media post hero and product images• Asset management and deliverables via shared drives• Collaboration with license partners, agencies, and vendors• Cross-departmental creative development and general graphics support• Product concept design for pitch deck presentation• Plan production timeline and work closely with the manufacturing facility Show less -
Senior Graphic DesignerController Gear Sep 2010 - Mar 2021Temecula, California, United States• Generate revenue by creating unique retail and promotional merchandise• Increase market share by designing top-selling designs for amazon• Set up domestic skin manufacturing to reduce cost and increase profit margins• Help create new sources of revenue by expanding the skins category for Xbox, PlayStation,Nintendo, Microsoft, Dell, Alienware, and Idegy• Ensure brand consistency across all projects, channels, and platforms• Collaboration with license partners, agencies,… Show more • Generate revenue by creating unique retail and promotional merchandise• Increase market share by designing top-selling designs for amazon• Set up domestic skin manufacturing to reduce cost and increase profit margins• Help create new sources of revenue by expanding the skins category for Xbox, PlayStation,Nintendo, Microsoft, Dell, Alienware, and Idegy• Ensure brand consistency across all projects, channels, and platforms• Collaboration with license partners, agencies, and vendors• Cross-departmental creative development and general graphics support• Create digital assets for web and social media platforms• Product concept design for pitch deck presentation• Brainstorm and create packaging solutions for branding press kits• Plan production timeline and work closely with the manufacturing facility• In-house design for all collateral and trade shows needs to avoid third-party fees• Preproduction sign-off and quality control protocol Show less -
Lead Graphic DesignerImpact Promotional Products Feb 2001 - Sep 2010Lake Elsinore, California, United States• Logo design and brand development• Work with the business owner to create a loyalty program by providing a free art design service. Help drive returning customers and create new customer loyalty• Create presentation images for the target audience to help create brand recognition• Sketch original concepts for t-shirt design, illustrate, and select color pallets based on a client brief• Re-touch images in PhotoShop by editing blemishes modifying hue and color correct for… Show more • Logo design and brand development• Work with the business owner to create a loyalty program by providing a free art design service. Help drive returning customers and create new customer loyalty• Create presentation images for the target audience to help create brand recognition• Sketch original concepts for t-shirt design, illustrate, and select color pallets based on a client brief• Re-touch images in PhotoShop by editing blemishes modifying hue and color correct for betterprint output for brochure, business card, banner, table throw• Set up and deliver production file color separate and output film for screen-printer• Preflight art files for business cards, brochures, banners, mugs, pens, hats, t-shirts, and embroideryart files for digitization for accurate replication• Sign off preproduction samples of t-shirts, hats, and print collateral • Work closely with a brand specialist to create onboarding kits, trade show giveaways, special eventswag, and recognition awards • In-house design for all collateral and trade shows needs to avoid third-party fees Show less
Dario P. Education Details
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Platt College-OntarioGraphic Design
Frequently Asked Questions about Dario P.
What company does Dario P. work for?
Dario P. works for Dpi Merchandising Inc
What is Dario P.'s role at the current company?
Dario P.'s current role is Production Manager.
What schools did Dario P. attend?
Dario P. attended Platt College-Ontario, Riverside Community College.
Who are Dario P.'s colleagues?
Dario P.'s colleagues are Sara Deweese, Adrienne Eltaeb, Clay Graham, Zachary Mcreynolds, Philipp Brandt, Brennan Vanorstran, Anne-Marie Daniels.
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dario hurtado p
United States
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