As a Channel Business Development Manager at HP, I led pivotal transformations within the reseller channel, propelling growth and ensuring stellar workplace experiences for customers. Consistently exceeding quarterly sales quotas, I orchestrated targeted strategies to elevate local channels, diving deep into market analysis to seize opportunities and navigate challenges effectively.I served as the key advocate for HP Workforce Solutions, articulating its value proposition to both our internal sales team and external partners, while fostering robust communication channels and cultivating enduring relationships. In addition to managing day-to-day activities and expanding our partner network, I demonstrated versatile leadership, problem-solving prowess, and adept data-driven decision-making skills. Remaining agile in a dynamic environment, I maintained a keen eye on industry competitors and emerging market trends, leveraging my multilingual proficiency to amplify our global reach.

Responsible for exploiting business growth at key customer level in Dealer partner and System Integrator channels, facilitating sales development and consulting customers in generating a long-term successful strategy for achieving their business goals.I act as primary customer interface, responsible for all aspects of engagement with existing and new customers.Definition of sales and strategy toward key customers while aligning with critical sales business objectives building build business plans, customer mapping & objectivesDevelopment of certification & technical enablement of partner teamsPromote our client's products & strategy through product demos, participation in marketing events, developing brand awareness, developing co-marketing with partners in collaboration with our client's marketing team

Responsible for leading sales growth strategies at top reseller partners level. I am in charge of developing and manage sales strategies to drive profitable growth at specific set of regional partners, managing key relationships and being their primary contact point for sales.Responsible for training, presenting and maintaining Partner Program within Key Partners.Drive new incremental sales opportunities and uncover new businessMaintain and develop strategic relationshipsMaintain Business Plans with PartnersCoordinate with Marketing Department to execute incentives, promotions & strategiesResponsible for training partners on Products and SolutionsFacilitate Executive/Mgmt level meetings and business reviewsResponsible for maintaining Channel Partner Program with key customers

Responsible for the general management of a product line including product definition, product life cycle, pricing, positioning, and distribution strategy in Europe.Manage the entire product line life cycle from strategic planning to tactical activitiesResponsible for market sizing and product profitabilityPerform analysis of all competitive and complementary products available in the marketOrganize the launch, maintenance and discontinue of standard productsDefine and specify marketing requirements for assigned products and conduct market researchDevelop and implement go-to-market plan and define product positioning and target customersCreate pricing model and positioning for all markets and provide competitive positioningAnalyze product profitability (by product, country and customer) and propose corrective actionsForecasting sales; monitor and address forecast gap vs. Actual Propose and evaluate promotions effectivenessSales team training and support

Responsible for implementing a marketing and sales strategy for the relevant product range to meet established sales and market share targets. Perform a range of activities to effectively market assigned products: conducting market research, set prices, launch new products, oversee advertising campaigns and monitor performances.Coordinate and supervise all Market analysis related to the relevant product range Competition analysis and benchmarkingMonitor, analyse and evaluate market trends, consumer behaviourForecasting sales; monitor and address forecast gap vs. Actual (quantities, value, distribution)Implement the product line-up roadmaps and manage the whole product life-cycle Liaise with other BU members, trade marketing dept. and sales to drive sales effectivenessImplement and monitor channel mix and distribution strategy

Responsible for supporting Distributors Consumable sales by providing the most efficient contribution in terms of reporting, analysis and data management, including: Provide Sell-in & Sell-out data analysis Process and/or update sales reporting Advice on implementing new analyses on sales data & business performanceProcess and update weekly / monthly sales progress reporting;Manage sales promotion reportCollect Distributors claims and uniform data for further analysisControl and approve Distributors sales claims and liaise with IT Operations EHA and sales Admin

Responsible for Sell-in and sell-out analysis, Competitors analysis and New product launch support.Trade marketing and sales relationships support.