Strategic consulting of IT driven eCommerce market entry projects in CEE and West Europe, market research, strategic investments in IT projects in eCommerce, supervisory of IT project implementations in eCommerce.

Implementation of strategic online projects - further developement of online shipping services, online sales and social networks facilitation of online sales including all digital communications.

Strategic planning of sales, marketing and customer service activities were the focal points of this position. Directly responsible for total sales result, marketing budget and partial responsibility for some P&L cost positions (markting costs, salaries).Successful exposure of Overseas Express business to the online community by setting the basis for the growth of the online generated revenue - deploying Internet Shipping solution was one of the projects worth mentioning by its scale and importance.

Managing sales, among various activities, meant sales planning and budgeting, customer acquisition and customer retention. Significant effort were made towards increasing salesmanship of the whole company by education of sales staff and raising the aptitude of non-sales staff to facilitate customer acquisition. Introduction of international sales in a world-wide organization was a very important task, following the strategy to yield the results by increasing volumes of international shipping services.Following the sales strategy, main role in marketing, aside the regular activities, was to facilitate sales growth through positioning of new international services, introduction of additional brand and setting the path to opening the company towards new markets.Changing sales & marketing perspective and propulsion of the company to international markets meant internationalization of customer service by business process redesign, raising aptitude to work in multi-language environment across all time-zones on the globe. Consequently, the introduction of new key performance indicators followed - to serve both domestic and international customers with common and profound excellence.

Marketing & Business Development Manager in Overseas Express includes roughly 3 layers of activities.Firstly, M&BD management includes extensive qualitative and quantitative market research, competition analysis, product portfolio gap analysis, customer segmentation, band position analysis, multidimensional market share analysis, market drivers analysis, pricing analysis and risk assessments.Secondly, M&BD management meant development of comprehensive marketing strategy that includes portfolio development, definition of visual standards, design of business process in sales and marketing, product portfolio redesign, customer relationship advancement and public relations development including project planning.Thirdly, M&BD management covers sales and marketing budgeting, budget execution through execution of strategic courses of action, redefinition of customer service, implementation of PR and advertizing policies, implementation of visual identity standards, website development and telemarketing set-up.Last, but not least, it included leading the team of young and motivated commercial enthusiasts who moved Overseas Express to the leading position on Croatian market of package delivery with significant market share increase.