I have been writing since 2000. I deal with content and communication projects. I can identify two big turning points in my professional career; two big defeats. The first is when in 2005 I am forced to close my content providing startup; the second is when in 2019 I am forced to leave the online magazine I worked for for almost 15 years. "Big defeats" because at the time I experienced them as such, but today I realise that they were my sliding doors.Let me explain. Late 1990s. I attend modern and contemporary literature at the university without much enthusiasm and follow a programme heavily contaminated by communication sciences. In the meantime, I work as an editorial secretary at Radio Flash (Popolare Network). Golden times because the environment is a hotbed of talent and many will become writers, publicists, journalists. I start writing for the printed magazine .NET. Then I produce texts for the Vodafone portal. And 2001 arrived when a friend and I decided to create a content-providing start-up. Fireworks on the websites of Findus, Knorr, Vodafone, etc. At the same time, we collaborate with a journalist who opens the door to the more intellectual digital dimension writing for Apogeo Publisher. They will never know that one of the best-selling books was written by me as a ghost writer. It was a period when I received journalistic training and wrote for many newspapers. In 2005 the start-up closes: we have not matured commercially. We also part ways with the journalist. I continue with journalism and end up at Punto Informatico. Another wonderful school thanks to the historic founder-director De Andreis. I arrived at Tom's Hardware in 2005 and helped transform it from a hardware fundamentalist site to a tech generalist. Almost 15 years. First as editor, then as coordinator and finally as editor-in-chief. Half of this period is a "master's degree" in field journalism because my director is a former Ansa and Rai, war correspondent, TV presenter. I start working with Repubblica and IlFattoQuotidiano. December 2019, my editor and I give up renewing our contract. I find myself freelancing, after years of regimented freelancing. I start collaborating with Repubblica, Wired and HdBlog. Then I did almost two years at Corriere and returned to Repubblica on Italian Tech and Green & Blue. Today I am an information and popularisation journalist. I moderate events. I write branded and advertorials for Condé Nast. and GEDI. I develop content and/or brand storytelling and creative strategies for companies and communication agencies.