With a journalism and literary translation background, I entered the digital world in 1999 as a Content Manager. Collaborating with a small think tank on Architecture and Design Information, I developed a digital content creation methodology and published an essay on the subject. After working on projects for leading brands, I transitioned into management, initially in project management and later overseeing teams and clients. Before my role as Marketing Manager for a mobility solutions provider, I led the Microsoft Team at WPP, focusing on global operations. In IDNTT I’m mainly responsible for MediaWorld and MediaMarkt Benelux projects while exploring new opportunities and experience for clients.