Dario Pressimone

Dario Pressimone Email and Phone Number

Vice President, Digital and E-Commerce @ Edible Garden AG Inc.
New York, NY, US
Dario Pressimone's Location
New York City Metropolitan Area, United States, United States
Dario Pressimone's Contact Details
About Dario Pressimone

As an Associate Media Planning Director at Media Futures Group, I oversee strategic planning for Google Chrome Enterprise DR (B2B) initiative, a global and multi-faceted program that includes browser downloads, Chrome OS, Android lead generation, and Amazon campaigns. With over 10 years of experience in digital marketing, I have a proven track record of delivering data-driven and omni-channel solutions that exceed client goals and expectations.I am passionate about maximizing brand awareness and revenue for high-profile companies, such as Macy's and Bed Bath & Beyond, where I led paid search marketing activities and introduced new ROAS strategies that resulted in significant sales growth and budget increases. I also have extensive experience in working with analytics, CRM, product, and merchandising teams to develop custom audience segments, execute A/B tests, and optimize campaign performance. I thrive in collaborative and supportive team environments, where I can leverage my marketing, strategic, and project management skills to drive positive change and success.

Dario Pressimone's Current Company Details
Edible Garden AG Inc.

Edible Garden Ag Inc.

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Vice President, Digital and E-Commerce
New York, NY, US
Website:
ediblegarden.com
Employees:
28
Dario Pressimone Work Experience Details
  • Edible Garden Ag Inc.
    Vice President, Digital And E-Commerce
    Edible Garden Ag Inc.
    New York, Ny, Us
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  • Edible Garden Ag Inc.
    Vice President, Digital & E-Commerce
    Edible Garden Ag Inc. Oct 2024 - Present
    Belvidere, New Jersey, Us
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  • Aldis Group
    Vp-Digital Marketing
    Aldis Group Oct 2023 - Sep 2024
    • Lead strategic planning and buying solutions across all digital channels, including: SEM/Text/PMAX, Display/Programmatic, Video/OTT/OLV, Paid Social (Meta/IG), SEO and custom E-mail. • Key client roster includes Healthcare, Retail, Car Dealerhips/Auto Groups • Dedicated to ongoing short-term performance/optimizations/solutions, as well as a long-term vision and planning. • A true partnership/value added philosophy.
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  • Media Futures Group
    Associate Media Planning Director
    Media Futures Group Aug 2022 - Sep 2023
    New York, New York, Us
    Client: Google Chrome Business Enterprise (B2B)• Currently oversee strategic planning for Google Chrome Enterprise DR (B2B) initiative, including Browser Downloads campaigns (Globally/All regions), Google Chrome OS, Android Lead Gen and Google Chrome Amazon• Responsible for Quarter over Quarter growth as program have expanded throughout fiscal year 2022. Learnings, and ability to scale efficiently to be rolled out within 2023 plans and future testing.• Exceeded Chrome Enterprise Browser Download goals worldwide by +20% in fiscal 2022.• Successfully executed Brand Lift Studies and Customer Lift Studies across numerous enterprise campaigns.• Supervise 2 direct reports, including a planning Supervisor and Associate Planner
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  • Macy'S
    Director, Paid Search
    Macy'S Mar 2020 - Jul 2022
    New York, Ny, Us
    • Led paid digital search marketing activities globally for Macys.com, with high annual budgets exceeding several $B in sales• Revamped how paid search program is measured by focusing on driving in-store & online sales through Shopping Ads (PLAs, LIAs, Showcase Ads), Text/DSA and App Installs.• Executed A/B Tests to improve campaigns through demographic and audience targeting. • Ongoing Omnichannel tests have generated a 50-70% increase in ROAS across Shopping campaigns (PLAs/LIAs)• Work in concert with CRM/Analytics teams to develop custom audience segments to retarget and prospect.• Through detailed long-term sales analysis, helped scale Macy’s omnichannel loyalty program (Star Rewards) through Paid Search Brand, Product and Registry programs.• Responsible for working in concert with feeds team to upgrade data feeds to ‘best in class’, including local inventory levels and competitor pricing• Oversaw a team of 3 Media managers and Associates, plus team lead for digital ad agency support
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  • Bed Bath & Beyond
    Sr. Digital Manager
    Bed Bath & Beyond Nov 2016 - Mar 2020
    Midvale, Utah, Us
    Oversee Strategic Planning and Digital Performance for all paid media platforms, including SEM, SEO, Display, Paid Social and Affiliate for One Kings Lane (a Bed Bath & Beyond company).Responsible for management and enhancements of product/event data feeds and customer audience files.Introduced a new ROAS strategy has led to an sales increase of 80%, with increases in budget by 80% from May 2017 to date.Work in concert with Analytics on new campaign tests, such as Holdouts/PSAs, New vs. Existing cohorts.Work closely with Product Buyers/Merchandisers to customize media programs/sales growth.Oversee relationship with our Digital Marketing Agency and manage on Digital Coordinator.
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  • Bed Bath & Beyond
    Sem Manager
    Bed Bath & Beyond Apr 2012 - Mar 2017
    Midvale, Utah, Us
    SEM, Display, Affiliate, SEO for Bed Bath & Beyond, buybuyBaby, Harmon and Christmas Tree Shops.
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  • Whole Products Group
    Chief Marketing Officer
    Whole Products Group Jan 2009 - Dec 2012
    E-Commerce/Social Media Clients - SlimTrim Diet (www.slimtrim1.com)
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  • Convergence Point Media, Llc
    Digital Account Director
    Convergence Point Media, Llc Apr 2011 - Apr 2012
    New York, Ny, Us
    Oversaw all aspects of online media, including strategic vision and placements, for paid search and display for Pharma clients.
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  • Neo@Ogilvy
    Associate Search Director
    Neo@Ogilvy Apr 2008 - Apr 2011
    New York, Ny, Us
    Clients include HSBC Advance, HSBC Term Life Insurance, Marines, FEMA, CEC, Webex, Caesars, Norfolk Southern, UHG and other digital client engagements
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  • Sapient Interactive
    Senior Media Sales Strategist
    Sapient Interactive May 2007 - Feb 2008
    Boston, Ma, Us
    Managed a team of 2 Media Planners and 1 Assistant PlannerOversaw all aspects of online media, including strategic vision and placements, for paid search and displayClients included: GE Money Auto Loans, Student Loans, Mortgages, GE Earth Rewards and WalMart credit cards, plus Motorola & HGTV.comWorked with New Business team on major sales pitches
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  • Icrossing
    Senior Media Sales Strategist
    Icrossing Mar 2006 - May 2007
    New York, Ny, Us
    Managed all aspects of SEM campaigns, including strategic vision and media placements, keyword and ad group build-outs, copywriting, planning, implementation, optimization and reportingOversaw multiple accounts in the New York office. Clients include; Worked closely with Strategic Planning team on SEO and SEM media strategies and sales presentationsRepresent the media team, working with New Business team to win new clients and upsell major accounts
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Dario Pressimone Skills

Sem Online Advertising Ppc Digital Marketing Seo Digital Strategy Digital Media Direct Marketing Advertising Online Marketing Social Media Google Adwords Social Media Marketing Marketing Email Marketing New Media Mobile Marketing Marketing Strategy Display Advertising Copywriting Web Analytics Google Analytics Integrated Marketing Interactive Advertising E Commerce Interactive Marketing Lead Generation Sales Mobile Devices Search Advertising Multi Channel Marketing New Business Development Crm Strategy Media Planning Strategic Partnerships Web Marketing Competitive Analysis Analytics Mobile Advertising Conversion Optimization Planning Project Planning Affiliate Marketing Campaign Management Customer Acquisition B2b Marketing Content Strategy Media Buying Omniture

Dario Pressimone Education Details

  • Baruch College
    Baruch College
    Industrial Marketing
  • Yahoo Search Ambassador Certified
    Yahoo Search Ambassador Certified
    Ppc Advertising
  • Emarketing Association
    Emarketing Association
    Advanced Search Engine Optimization
  • New York University
    New York University
    Sports Marketing Courses
  • Baruch College
    Baruch College
    General
  • Baruch College
    Baruch College
    General

Frequently Asked Questions about Dario Pressimone

What company does Dario Pressimone work for?

Dario Pressimone works for Edible Garden Ag Inc.

What is Dario Pressimone's role at the current company?

Dario Pressimone's current role is Vice President, Digital and E-Commerce.

What is Dario Pressimone's email address?

Dario Pressimone's email address is da****@****cys.com

What is Dario Pressimone's direct phone number?

Dario Pressimone's direct phone number is +191739*****

What schools did Dario Pressimone attend?

Dario Pressimone attended Baruch College, Yahoo Search Ambassador Certified, Emarketing Association, New York University, Baruch College, Baruch College.

What are some of Dario Pressimone's interests?

Dario Pressimone has interest in Current Events, Interests Include Sports And Music.

What skills is Dario Pressimone known for?

Dario Pressimone has skills like Sem, Online Advertising, Ppc, Digital Marketing, Seo, Digital Strategy, Digital Media, Direct Marketing, Advertising, Online Marketing, Social Media, Google Adwords.

Who are Dario Pressimone's colleagues?

Dario Pressimone's colleagues are Kelly Jimenez, Kelly Jimenez, Amanda Caton, Jan-Tia Kern, Emily M., Jenny Puglis, Melissa Lunger.

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