Darío Rodríguez Email & Phone Number

As an Product Designer, Consultant, and Fullstack Designer, I've been a freelancer since 2018, working across web development, graphic design, CRM, and marketing strategy. With over 15 years of experience, I specialize in crafting compelling visual experiences and driving brand engagement. My goal is to deliver exceptional results that exceed client expectations and leave a lasting impact.Some projects where I have helped:Rowpro 2024 - Art Direction - Digitization of the rowing arbitration application.ScootPower - Project Idea Direction - Electric scooter charging points.Natursalutgallart - Development - Development of an online pharmacy.Miscosmetics - Consulting - Advisory for a cosmetics store.SergiBastida.com - Artist Portfolio - Online portfolio of an artist.A2 Rodes - Graphic Design and Development - Creation of a bicycle anchoring point portal.Auxilia Foundation - Graphic Designer - Marketing and exhibition design.Cisec - Graphic Designer - Marketing and exhibition design.Beauty’s Barcelona - Graphic Designer - Creation of marketing pieces for nightclubs.Saleshoy.com - Art Director (2005) - Directory of portals for going out.Mascotas-online.com (2006) - Art Director - Pet portal with reminder functionalities and user community.BodyKisses - Art Direction and Graphic Design - Development of a Facebook application to send kisses to users.CarsCollection - Art Direction and Graphic Design - Creation of a Facebook application for collecting cars daily.Cuxufluball - Art Direction and Graphic Design - Development of a mouse skill game.

Barcelona Area, Spain

I served as Submer's Art Director, driving its growth. My key tasks included:Creating a strong brand strategy for a consistent image.Managing the website to boost leads and education. I made it friendlier by adding resources.I did art direction for the Submer Experience digital event. It attracted top players.I also implemented HubSpot CRM and Salesforce Pardot.I organized global campaigns and events.With the engineering team, I ensured brand consistency in product design.I supported sales with branded materials.I designed partner materials, enhanced the partner portal, and aligned Submer's brand with its goals.I worked with content creators and marketing agencies for web optimization.I developed materials for the web, products, events, and ads.These efforts boosted Submer's success and growth.Key Achievements:- Established a recognizable brand identity.- Launched an educational platform, making Submer a leader.- Created the popular Submer Experience event.- Streamlined marketing and sales with CRM updates.- Expanded into new markets with global campaigns.- Enhanced the partner portal and materials.

I led the creation of new value propositions for Vip District, focusing on developing various services for the loyalty package, such as Vips Savings, Vip Award, Vip Incentives, Vip Connect, and Carpooling. These personalized and exclusive services strengthened the relationship with customers and increased loyalty to the platform.I redesigned the Vip District portal to integrate growth and improve its consistency. This strategic redesign allowed a smoother and more cohesive user experience, resulting in greater engagement and satisfaction.I implemented significant improvements in the portal creation model using SASS (Syntactically Awesome Style Sheets), enabling more efficient and scalable platform development. This optimization in the development process contributed to the team's agility and flexibility, allowing for a quicker response to market needs.New value propositions for Vip District for the Loyalty package:Vips Savings: Personalized and exclusive discount portal.Vip Award: Points delivery, with positive messages among employees.Vip Incentives: Points and rewards program for employees.Vip Connect: Communication portal, events, and internal company activities.Carpooling: Vehicle-sharing portal.

As Art Director and Design Lead, I generated discount portal proposals for the sales team and created design templates and XML and XSL code for the platform. I also coordinated the team's work, provided training, and ensured the quality of client branding in our services, this involves skills in team management, system design, and quality control.Creation of discount portal proposals for the sales teamDesign and code creation of XML and XSL templates for the platformTeam coordination and trainingEnsuring the quality of client branding in our servicesSome clients: Including Orange, Banesto, Iberdrola, BP, Bayer, Indra, Ikea, BBVA, Hyundai, and Ikea…

Barcelona

As a Graphic Designer in the initial Vip District team, I contributed to the first designs of the company's initial product. During this time, I designed assets and images for the web, as well as materials for sales presentations, proposals, mockups, and prototypes. I also developed newsletters, banners, and processes and templates to streamline design work. Additionally, I had the honor of creating the product from scratch.Design of assets and images for the webCreation of designs for sales presentations, proposals, and mockupsSeasonal campaigns and design of newsletters, bannersCreation of processes and templates to streamline design workCreation of the product's first mobile UISome clients: Including Gencat, Laboral Kutxa, GenTMB, Eulen, Sirena, Everis, CYA, Allianz, and Damm…

- Service design and creation of the Hotelimpic brand.- Brainstorming and creating the Customer Experience Design, defining the Customer Journey Map.- Designing user experience and ensuring and enhancing user satisfaction.- Interaction Design and User Interface Design.

Creation of user interface design and concept for a website where quick and healthy recipes and dishes for working individuals can be viewed.

Higher Technician In Web Application Development.

Bachelor'S Degree In Graphic Design