Darius Evans Email & Phone Number

Humble, TX, US

Salem, NH, US

• Collected data using various research methods to broaden results and optimize marketing strategies.
• Used quantitative analysis, data mining, and data presentation to understand how users interact with both consumer and business products.
• Developed metric reports, searched actionable insights from data, scoped the quantitative impact of potential opportunities, and identified opportunities to improve product quality with the use of SQL
• Attend field product conventions to conducted frequent surveys, gather data metrics/reports, and analyze user reviews to report on Hype’s product improvements, and overall brand sentiment.

• Identified and maximized sales opportunities and increased customer retention rates.
• Analyzed retail sales data reports, trends in customer purchases, and evaluated changes in online retail marketing with the use of SQL and Tableau for visualizations.
• Imported, transformed, and modeled data to help better understand Knewance’s digital marketing performance, category sales, and profitability, with the use of Power BI.
• Used Google Analytics to deliver regular and timely reports and/or presentations to inform the team and broader organization on performance against KPIs, annual targets and digital commerce growth ambitions.
• Analyzed and presented solutions for the digital commerce, brand, customer marketing and sales teams to activate.

• Manipulate, cleaned, and visualized large data sets using Excel, MySQL, Tableau, and R programming.
• Created presentations and visualizations to communicate subscriber data patterns and insights for both technical and non-technical audiences
• Partnered closely with product management, market leaders, and other internal teams across Quibi platforms to address complex business questions and provide insightful analysis and strategic recommendations through.
• Collaborated in the overall strategic direction of the streaming data roadmap as part of the larger content strategy