Lead end-to-end content design for digital product experiences (Wires and QuickDeposit), focusing on intuitive navigation, labeling, and user flows. I collaborate with cross-functional teams, including UX designers, researchers, and product managers, to align content strategy with user needs. I facilitate workshops to map user journeys and ensure clear content architecture, leveraging content models and taxonomies to simplify complex concepts. I advocate for inclusive language and present strategic content decisions to senior leadership to drive alignment and enhance the customer experience.

Developed clear, jargon-free Help Center content for millions of businesses, ensuring alignment with Meta's voice and brand standards. I implemented content strategies for product updates, working closely with cross-functional teams. By leveraging data and user analytics, I continuously refined the content to enhance the user experience. I also managed the content management system, ensuring timely and high-quality content delivery.

Ensured editorial consistency across web, email, social media, and marketing materials for various clients. I collaborated with UX and design teams to align content with brand strategy and business goals. I developed digital content strategies for paid, owned, and organic channels, growing client communities from scratch. Additionally, I leveraged SEO and Google Analytics to track trends and optimize content for increased engagement and click-through rates.

As Point Made Learning's Content & Engagement Coordinator I produced and executed -- under the direction of the Director of Content and Engagement -- all efforts related to the creation and dissemination of all Point Made Learning content. This included designing graphics, producing and editing videos, writing for our blog, and managing our social media platforms.