Senior Content Strategist
CurrentLead end-to-end content design for digital product experiences (Wires and QuickDeposit), focusing on intuitive navigation, labeling, and user flows. I collaborate with cross-functional teams, including UX designers, researchers, and product managers, to align content strategy with user needs. I facilitate workshops to map user journeys and ensure clear content architecture, leveraging content models and taxonomies to simplify complex concepts. I advocate for inclusive language and present strategic content decisions to senior leadership to drive alignment and enhance the customer experience.