Frontend Engineer
CurrentDigikala is one of the biggest online E-commerce in the Middle East with 9.7 million items and 100k daily orders. Also, Digikala is one of the most viewed websites in IranImplemented a front-end badge system that resulted in a 31% improvement in PDP conversion rates to add-to-cart productsRewrote the filters which caused the use of filters to increase by 4.27%Built a PLP generator and FACET navigation which improved organic traffic to the site by 20%Implementing over 40 AB… Show more Digikala is one of the biggest online E-commerce in the Middle East with 9.7 million items and 100k daily orders. Also, Digikala is one of the most viewed websites in IranImplemented a front-end badge system that resulted in a 31% improvement in PDP conversion rates to add-to-cart productsRewrote the filters which caused the use of filters to increase by 4.27%Built a PLP generator and FACET navigation which improved organic traffic to the site by 20%Implementing over 40 AB tests, achieving a 17% boost in conversion rates through user attribute-based testing.Rewrote the performance of filters which created a 4.27% improvement in the amount of use of filtersRevamped the gallery which we achieved a 12.44% improvement in conversion rate from gallery to add-to-cartOnboarded and mentored Show less