I was in charge of creating & developing steady business communications between merchandising service management and clients by administering the delivery of merchandising services, as well as providing support & guidance to the field team, including incentive programs, instructions & manuals. Also, I was responsible for providing business management with initiatives & solutions thus ensuring services are delivered effectively and efficiently.Main achievements include:• Managed all aspects of business communication activities thus led to reducing the department’s budget by 40%.• Developed & integrated modeling techniques for merchandising weekly activities campaign, which helped to reduce the timing for preparations & reporting by 8 h per week on average.• Developed client cycle roadmap strategy for the company towards merchandising service excellence. The strategy path encompasses the range of dimensions to manage clients expectations by defining such consistent elements & criteria of 1) client & store segmentation; 2) merchandising service activities; 3) “moments of truth” of client service & on-boarding steps; 4) service quality measurement & control; 5) communication with client & feedback.

I was responsible for leading a Vilnius region team to provide merchandising services to particular clients in specific retail chain stores. My key role was to improve service efficiency and increase clients’ satisfaction on service quality by reforming front line employee’s org structure, recruiting & on-boarding of new Regional Supervisor.Main achievements include:• Initiated a revision of trade & clients segmentations, responsibilities of field people, setting process of targets led to significant improvements in merchandising service by the decreased number of negative feedbacks from clients. All the remedial actions made positive input the regional budget by 15% on cost reduction.• Recruited & on-boarded entry level Vilnius region Supervisor.

I took the lead in the company’s strategy creation for debt collection service in Lithuanian market & ensuring its sustainable implementation.Main achievements include:• Created and developed opportunity strategies and an action plan.• Provided the vision and design for the internal data system, the initiated the process of program prototype creation.

I liaised with Sales Directors in all Baltic Beverages Holding breweries identifying future training needs for field force in order to improve their performance according to business needs by monitoring sales indicators, planning, developing and implementing effective training methods & programs.Main achievements include:• Lithuania. Prepared & delivered training program covering key points on successful selling, 30 persons were trained, and positive feedback was received from participants & local management.• Latvia. Prepared merchandising guidelines in cooperation with BBH; prepared & delivered targeted training workshops on delivery selling benefits & business related argumentation to clients (store management). 37 persons were trained, and positive feedback was received from participants & local management.• Estonia. Detailed recommendations on sales force work efficiency improvements.

Working in Sales Training area I was responsible for proactive development, leading and management of effective on-the-job and classroom training for field force based on identified business needs, organizational and individual development plans in order to enhance the proficiency level of field employees in achieving business objectives. Started as a Supervisor to the existing responsibility in Lithuania I took additional responsibility to support Latvia & Estonia Country Managers in development of Merchandising & Sales Supervisors’ competencies in people development & coaching by teaching them methods and developing their skills during the on-the-job & off-the-job training sessions.Main achievements include:• Successfully trained Distributors Field Sales Force in Lithuania after set up of new distributions system.• Designed and delivered 5 tailor-made trainings-workshops on tactical business activities & programs.

I was responsible for achieving optimal product distribution, target availability, recommended pricing and quality display at the retail level by developing professional relations with store personnel and close cooperation with distributors within the assigned geographical territory.Main achievements include:• Increased a shelf share of product visibility by more than 15% in within one year.