RPH Research Foundation (previously known as Royal Perth Hospital Medical Research Foundation) is one of the oldest medical research foundations in Western Australia, funding world-class researchers including Professor Barry J Marshall and Dr Fiona Wood to make medical breakthroughs.• Designed the 40th Anniversary logo• Designs and creates the Marketing Automation system for acquisition campaigns• Manages digital marketing for the Foundation• Responsible for maintaining and updating the Foundation's website using Kentico• Produces video stories of researchers the Foundation funds • Provides professional photography services as a key input for marketing and promotion• Designs internal and external EDMs and landing pages• Responsible for all graphic designs for marketing and communications• Designs promotional merchandise and collaborates with suppliers for production

• Event Photography including milestone birthday events and engagement parties

• Event Photography for Colleges, University Clubs, and other organisations• Video & Photo production of Ad Campaigns for Government Departments

St Catherine’s College is the first Residential College in Australia to operate on 2 campuses (UWA & Curtin University)• Established marketing foundation for Curtin Campus, managed launch marketing campaign, directed and created content for recruiting the first cohort of residents• Directed and produced a virtual tour video which extended our international reach during lockdown and increased inquiries• Manages the Marketing Internship Program• Manages event photography for flagship events to be used as advertising and marketing materials (e.g. billboard & website) which saw an increase in website users by 25% year-on-year• Manages the EDM campaigns to nurture future residents while keeping current residents engaged and up to date which resulted in a 12% increase in annual retention rate• Optimised social media marketing strategies which increased platform growth (Instagram) by 70% from 2019 to 2021

• Content creator (videos & photos)• Designs print and digital media• Organizes company EDM • Event photographer and videographer • Monitor and evaluate online performance with GTM and Google Analytics

• Managed multiple social media platforms• Created consistent content• Developed social media strategy

• Developed and executed marketing strategy• Coordinated and directed all marketing activities online and offline• Tracked and evaluated social media strategy• Increased social media reach by 89% (non-fan reach by 187%)• Increased online engagement by 7%

• Content creation for social media postings (i.e. posters, stories, videos)• Event photographer and videographer• Maintain social media engagement across all channels

• Planned and conducted market research • Produced competitor analysis report• Content management across multiple marketing channels• Maintained online engagement throughout all customer touchpoints via CRM tools

• Maintained constant engagement on social media platforms• Designed promotional posters • Copywriter for social media posts• Content curation

• Subject Matter Expert in Security Training• Led a team of 17 soldiers as a Guard Commander in camp security operations• Section Commander of the 8th Battalion, Singapore Infantry Regiment