Xuan Zhang Email & Phone Number

United States

London, England, United Kingdom

Shenzhen, Guangdong, China

• Initiated and managed social media publication, activities planning, and external affairs• Acquired 60% subscription from all students from scratch• Developed and managed 8 departments and 60+ people• Designed commission-dividend models and provided marketing services to designer brands

Shanghai, China

• Proposed and organised FMCG co-branding campaign; matched synergistic brands, created sample products, and drafted proposals to stakeholder’s senior management; 6 products converted to next stage• Coordinated the flagship event for Red’s new e-commerce strategy; sourced 100+ suppliers (80% converted) and executed multi-channel marketing catered to local culture; generated 500k+ participations• Designed comprehensive media distribution plan for fashion, home appliances, and F&B clients; identified most efficient channels and contents, and composed tag topics harvesting 80m+ views and exposures

Beijing, China

• Created and executed qualitative user research for a new city map function, recruited attendees and conducted 16 interviews covering 96 sets of feasibility tests within 5 days; presented to department head• Produced 4 insight reports on transportation industry focusing on latest local policy, investment trends, leading technology development, and trending consumer preferences

• Conducted user research in new live-streaming product development; investigated mass-market user satisfaction via interviews and questionnaires, and proposed potential improvements• Proposed and analysed weekly topics across 18 content categories and applied findings into decision weighing adjustments in user-generated-content algorithm

Shenzhen, Guangdong, China

• Researched Japan market opportunities, presented analysis on policy, market trends, and competitors• Aggregated B2B event lists in relevant sectors and promoted business development opportunities• Organised partner conference, completed proposal draft, promotional messages, and site selection

Master Of Arts - Ma, Design Management

• Main course: Design Leadership; Global Design Futures; Design, Society and Cultures; Research Methods • Self-taught graphic design.

Bachelor Of Business Administration - Bba, Marketing And Communications

Activities and Societies: • President of Marketing Association • Member of Business Case Competition Team • Member of English Debate Team•.

Summer School, Art&Tech Filmmaking, Digital Cinema, Directing, 3.867

Full A score in Film and TV Analysis, Cinematography.

High School, Science

Bachelor Of Business Administration - Bba, Marketing And Communication, 2:1 Honour Degree

Activities and Societies: • President of Photography Club• Initiated and organized the first student photography exhibition on campus.