Darla Mclovich Gerdes Email & Phone Number

Warminster, Pennsylvania, United States

Charlotte, North Carolina Area

➢ Key Burn Ambassador at Elizabeth, NC location: manage day to day operations of Burn Boot Camp Elizabeth location, including statistical reports, payroll, email correspondence, account maintenance, internal marketing, retail, client activity and supervision of Ambassador team➢ Responsible for day to day social media marketing on Facebook and Instagram accounts➢ Create and analyze internal research surveys➢ Represent Burn Boot Camp Elizabeth as brand ambassador at onsite events

Charlotte, North Carolina Area

➢ Marketing and Sales Representative for syndicated radio network comprised of over 500 affiliates in the US, Canada, and Mexico airing entertaining, engaging, and compelling music programming from the legendary Tom Kent➢ Communicate daily with radio station management nationwide and manage affiliate agreements

Charlotte, North Carolina Area

➢ Programmingr, brand management, communications and strategic planning of $7 million Hot AC radio station 107-9 The Link in a fast-paced, team environment requiring tight deadlines➢ Managed “Bob & Sheri Show” radio network of 40 radio stations and the Armed Forces Radio Network➢ Supervised and coached high level talent of 2 heritage shows, “Bob & Sheri” and “Matt & Ramona”➢ Within first year, utilized problem-solving skills to successfully re-launch failing radio station resulting in 50% increase in ratings and #1 rank in target demographic➢ Website content management and reporting (WordPress and Google Analytics)➢ Initiated market-wide research studies and analyzed results to formulate and execute plan of action➢ Organized emergency relief effort for South Carolina flood victims collecting over 400,000 bottles of water within 24 hours➢ Awarded the 2016 “Large Market Station of the Year” Award from the North Carolina Association of Broadcasters(NOTE: this position was eliminated due to organizational restructuring)

Charlotte, North Carolina Area

> Responsible for the execution and management of the social media marketing plan of the Greater Charlotte Area Command, including proactive brand expansion with account creation on new platforms > Managed all content for social media channels for the non-profit Salvation Army of Greater Charlotte and 8 Boys & Girls Clubs, increasing Facebook fans by 2200 in first 60 days> Established and maintained local social media policies and procedures> Website content management of Salvation Army and Boys & Girls Club web sites utilizing MODX> Compiled detailed monthly reports that measure social media analytics and revenue > Assisted Director of Development in fund-raising efforts via social media and other digital mediums> Completed National Disaster Training Program for crisis communication (Incident Command System)

Charlotte, North Carolina Area

➢ Created Adult Hits “102-9 The Lake”, overseeing programming, brand management and communications➢ Designed internal and external marketing campaigns, generating over 11 pages of copy per month➢ Created revenue generating sales campaigns for clients, resulting in 12% increase in revenue in my first year➢ Developed strategic cross-department promotions to grow audience share, including the “Pick Your Purse” contest, resulting in ratings dominance (#1 in target demographic for an entire year)➢ Managed all social media platforms daily, growing Facebook fans from 0 to 3000+ in 3 months➢ On-air afternoon host: performed daily radio show, represented the station as ambassador and public speaker at events, provided on-air endorsements for high profile clients and maintained personality blog featuring video interviews of actor Dan Aykroyd and the Harlem Globetrotters➢ Conducted and analyzed ongoing market research campaigns

Tucson, Arizona Area

➢ Created a communications plan for television programming changes for all departments and syndicators, including daily updates of program logs and episodic information➢ Responsible for Nielsen log submission during sweeps periods and quarterly FCC reporting of children’s educational programmingThese duties were assigned to me in addition to my Operations Manager role with the company.

Tucson, Arizona Area

➢ Supervised full and part-time team totaling 22+, and director of programming and brand development of four radio stations (Adult Contemporary, FM Talk, Rhythmic Oldies, Sports) with a combined revenue of $7 million ➢ Designed and implemented strategic initiatives and marketing campaigns achieving #1 overall rank in target demographic ➢ With cross department team, generated cause marketing campaigns for non-profit partners, including a $130,000 food drive for the Tucson Community Food Bank➢ Directed cross discipline committee that created the Journal Broadcast Group Community Partner program, assisting local non-profit organizations with over $1 million in free advertising each year➢ Coached high level on-air talent and negotiated confidential contracts with personnel, syndicated show hosts and vendors➢ Facilitated communication to more than 100 employees across all department lines, including sales, promotions, engineering and television news and upward to senior managementJournal Broadcast Group (now E.W. Scripps Company) promoted me to this position after I proved my ratings and revenue success in Omaha

Greater Omaha Area

➢ Supervised all aspects of programming and brand management for Hot AC station “Star 104-5” and On-air afternoon host➢ Managed staff of 10+ and budget of $500,000+➢ Adapted on-air campaigns for several non-profit organizations, including a 2-day “Adopt A Family” marathon for the Salvation Army, providing financial support for more than 1500 disadvantaged families➢ Created television and digital marketing campaigns and on-air contests to increase ratings share➢ Represented station as ambassador in the community with clients and non-profit organizations.

Greater Seattle Area

➢ Assisted program director with all aspects of programming for station “Mix 92-5”➢ Named “Music Director of the Year” by national trade publications Gavin (2001 & 2002) and Billboard (2002)➢ Script writing for on-air staff and non-revenue generating content➢ Member of cross-discipline team tasked with creating and executing unique marketing opportunities to increase ratings and revenue share, including the famous painting of the Space Needle and “Seattle Idol”

Tucson, Arizona Area

➢ Supervised all aspects of programming and brand management for Hot Adult Contemporary station “104-1 The Point” and On-air afternoon host➢ Successfully launched new radio station on limited budget, resulting in #1 rank total week persons 18-34 in first ratings book➢ Managed staff of 8+ and budget of $300,000+➢ Created television marketing campaigns and unique contests, including Tucson’s “Morning Show Partner Search”

San Antonio, Texas Area

➢ Assisted program director with all aspects of programming/brand management for station "Magic 105.3", including copywriting and promotional events➢ On-air afternoon host from 3pm-7pm weekdays ➢ Created time sensitive daily music logs➢ Communicated with record label representatives on a weekly basis

Austin, Texas Area

➢ Hosted midday on-air shift from 10am-3pm weekdays➢ Assisted programming department with various administrative tasks including production and copywriting