Darlene Genander Email and Phone Number
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Darlene Genander is a President / Health & Wellness Business Dev./ Owner Yoga in Nature™ at CoOptions Health & Wellness Marketing. She possess expertise in shopper marketing, marketing, integrated marketing, account management, marketing strategy and 17 more skills.
Cooptions Health & Wellness Marketing
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PresidentCooptions Health & Wellness / The Sampling Store™ Jun 2012 - PresentOversee all aspects of product sampling through our health & wellness venues. Primary focus on sales and business development with natural and organic CPG companies and their brand teams to help launch their new products and grow business through consumer engagement. Key services provided: opt-in networks and location; geo-mapping to top retailer(s); expertise in marketing research (both consumer and venue feedback) and state-of-the art program research/recap to brand following program.
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OwnerYoga In Nature™, Nc Apr 2019 - PresentLaunched Yoga in Nature™, NC in 2019 after practicing yoga for 25+ years and along-side top Yoga Journal Magazine yoga leaders. Yoga is meant to be practiced without walls and in harmony with nature, outdoors, all year long. ERYT-200 and certified SUP Yoga Instructor. Yoga heals. Nature heals. Yoga in Nature.
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PresidentYoga Studio Network™ Aug 2015 - PresentDeveloped and launched network of 5,000+ independent yoga studios, nationwide, for in-studio CPG natural and organic product sampling, with geo-targeting options for account-specific shopper activation. RYT 200-hour.
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President Business Development / Health & WellnessCooptions Health & Wellness Marketing Aug 2013 - PresentApex, North Carolina, UsLaunched Health & Wellness division through development of key partnerships between retailers, OTC, HBA, better-for-you food and beverage CPG brands and third party vendors. Negotiations with senior level marketing, shopper marketing and retail department buyers for custom and co-op programs (Life Time Fitness, Walmart OTC, Publix A1A Marathon and Health Expo). Manage sampling venues: Yoga Studio Network, Gym Network (including Cross-Training and Barre), Life Time Fitness, College Sports & Fitness Network.
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Vp Sales & Business DevelopmentCooptions Health & Wellness Marketing Jul 2009 - Aug 2013Apex, North Carolina, UsResponsible for sales and business development with top agency accounts (Catapult, Geometry/JWT, MediaVest) and key retailers (Walmart, Publix, Walgreens, and Delhaize) while developing programs for HBA, OTC and natural/organic brand clients. Set up presence in-market in Bentonville to service Walmart suppliers.
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Consultant / Head BuyerYogi Surprise Dec 2016 - Mar 2018 -
Dir. Of Sales & Business DevelopmentCooptions Shopper Marketing Jan 2003 - Jul 2009Managed more than 100 CPG accounts with focus on companies and brands that had eco-friendly and sustainable practices such as Clif Bar, WhiteWave Foods, Nature's Path, and Good Earth. Established exclusive sampling representation partnership with Life Time Fitness.
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Sr. Account Director / Account DirectorCooptions / Colangelo Marketing Mar 1992 - Jan 2003
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Territory Sales ManagerProcter & Gamble Jan 1990 - Mar 1992Cincinnati, Ohio, UsHBA - Cover Girl, Noxema -
Marketing Research & New Product Development InternKraft General Foods Jan 1989 - Jun 1989Greater Chicago Area, Il, Us
Darlene Genander Skills
Darlene Genander Education Details
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University Of ConnecticutBusiness Administration/Marketing -
Fairfield UniversityMa
Frequently Asked Questions about Darlene Genander
What company does Darlene Genander work for?
Darlene Genander works for Cooptions Health & Wellness Marketing
What is Darlene Genander's role at the current company?
Darlene Genander's current role is President / Health & Wellness Business Dev./ Owner Yoga in Nature™.
What is Darlene Genander's email address?
Darlene Genander's email address is dg****@****ons.com
What is Darlene Genander's direct phone number?
Darlene Genander's direct phone number is +191930*****
What schools did Darlene Genander attend?
Darlene Genander attended University Of Connecticut, Fairfield University.
What are some of Darlene Genander's interests?
Darlene Genander has interest in Social Services, Yoga, Environment, Education, Photography, Health And Wellness, Hiking, Running, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Darlene Genander known for?
Darlene Genander has skills like Shopper Marketing, Marketing, Integrated Marketing, Account Management, Marketing Strategy, New Business Development, Sales Management, Retail Sales, Promotions, Partnership Marketing, Consumer Package Goods, Natural Products.
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