Darlene P. Caparoon Email and Phone Number

Coordinated and led the initial construction of client campaigns to ensure customized strategies to fit each client's campaign goals.Worked directly with clients to perform all aspects of traffic management including implementation, testing, deployment, delivery, data analysis and optimization of ad campaigns.Perform QA for assigned client campaigns Develop optimization strategies on a campaign-by-campaign basis to maximize both delivery and advertiser performanceWorked directly with associations and clients to ensure advertising complianceMonitored campaign trends and key performance indicators across marketing channels and implementing digital strategy recommendations/strategy with clients.Skills and ExperienceOnline digital publishing and online technical supportDetail-oriented, exceptionally organized and has the ability to multi-task in a fast-paced work environmentProficiency in Microsoft Office suiteStrong written and verbal communication skills.System KnowledgeZenDesk, Microsoft Office Suite, HTML, third party ad servers DoubleClick

MultiView is the #1 B2B digital media publisher for associations. MultiView's Buyer's Guides, e-mail News Briefs and Event Content Network deliver industry-specific information across 20 business sectors and over 1,700 professional and trade associations. Over 60,000 advertisers use the MultiView ad network to connect with targeted business markets. MultiView fuels associations with more non-dues revenue than any other publisher and creates a full portfolio of member benefits at no cost to the association.

PFSweb develops and deploys comprehensive end-to-end eCommerce solutions for brand name companies; including interactive marketing services, global fulfillment & logistics, and high-touch customer care. Achieved lowest attrition in the 4th Quarter of 2012. Received highest leadership award, LEO Award, for 4th Quarter performance in 2012; Responsible for the daily operations of 2 FNPC brands, Kate Spade New York and Jack Spade, and directly overseeing 40-110 (peak 4th quarter period) customer service representatives to ensure that they are engaged in productive work and systems are functioning properly.Manage and monitor daily service levels and weekly time cards to ensure month-end profitability goals are met. Monitor, track and evaluate performance based upon pre-determined KPI’s (Key Performance Indicators) and provide ongoing support and feedback to team leads to ensure all client deliverables are met and standards are adhered to. Actively involved in the recruitment and training of customer service representatives for high traffic monthly client sales.Develop on-the-job training programs to drive productivity, motivation, and morale of team members.

PFSweb develops and deploys comprehensive end-to-end eCommerce solutions for brand name companies; including interactive marketing services, global fulfillment & logistics, and high-touch customer care. Support management of teams between 15-90 customer service representatives in a fast-paced environment by ensuring the achievement of daily KPI’s, operation goals, quality standards, policies and procedures. Provide operational guidance and resolutions for escalation calls. Enhance overall performance of customer service agents through one-on-one coaching and live feedback.