“It is a capital mistake to theorize before one has data.” ~ Sherlock Holmes in A study in Scarlett by Sir Arthur Conan DoyleI love facts, and the more facts that I have the more confidence I have in making theories about a certain subject. Seeking facts before making decisions is innate for me. Give me a question to be answered and a data set to extract pertinent data from and I’ll manipulate, organize and arrange the data in a way that will facilitate understanding, usefulness and provide an answer to the question - I was born to analyze data.Seasoned Data Analyst with over 15 years of advanced Excel skills and expertise in SQL. Adept at transforming complex data sets into actionable insights that drive strategic decision-making. Proficient in data mining, predictive modeling, and statistical analysis. Known for resourcefulness, analytical prowess, and a meticulous approach to problem-solving. Strong communicator with a passion for leveraging data to innovate and optimize business processes. Eager to apply technical skills and experience to enhance data-driven decision-making in dynamic, forward-thinking environments.• Provided AI prompt recommendations for Drift Chatbot and Intelligent Search development.• Migrated data content from Ektron CMS to Sitecore 10 CMS, ensuring adherence to brand standards and project objectives.• Improved UAT Excel data presentation.• Managed Marketing work tickets assignments and data analysis weekly.• Mined data to analyze and report trends.• Used advanced Excel skills, VLookups, Pivot tables, etc. to transform and translate the mined work ticket data into presentations for stakeholders.• Provided strategies for improvement using work ticket data.• Provided technical support to clients in 50 countries, resolving issues and troubleshooting Sitecore CMS functionality.• Collaborated with development teams to implement custom solutions for a 26k-page corporate website, enhancing performance and user experience.• Directed a $60k annual purchasing budget and managed purchasing and logistics of $1 million in offsite marketing collateral.• Utilized analytics tools to monitor e-commerce performance, identifying areas for improvement and implementing solutions.• Developed marketing strategies to enhance brand visibility and reach target audiences.Meyers Briggs Type Indicator = ESTJ