High level marketing strategy, consultation + project management as well as copywriting

● Hiring, training and on­going supervision of Marketing Assistant and Street Team Coordinator to ensure a productive and motivated team.● Develop and monitor approved annual marketing budget.● Develop strategies to cultivate positive and engaged relationships with the Z2 community and partners.● Develop and cultivate media partnerships. Negotiate contracts with media outlets on an annual basis.● Regularly analyze the effectiveness of Z2’s marketing efforts and provide annual update/review.● Implement new plans and methods of creatively marketing events and increasing Z2’s reach and presence along the front range (Boulder, Denver, Fort Collins, & Colorado Springs)● Develop & deliver to artist’s management effective and comprehensive marketing plans. Continuously work with Artist/Management/PR to devise the best strategy of attack to market the event.● Publish and share event content with venue & artist management team, media outlets and general public for events in an accurate and timely manner.● Keep current the websites, social media pages and other media outlets with accurate information and compelling content for events. Regularly engage Z2’s patron base.● Maintain all marketing vehicles related to the venues including but not limited to websites, display windows, & social media content.● Arrange for special appearances and interviews to generate publicity for Z2, its venues and events in order to maximize ticket sales.● Prepare and conduct weekly marketing meeting in an effective and productive manner with talent buyers and marketing team.● Assist with marketing special projects, as needed.

• Handle all publicity tasks for every show including press releases, media requests and any on-site responsibilities • Execute social-media marketing for three high­volume clubs, utilizing best practices to result in high conversion rates • Create individualized marketing plans for larger club shows as well as arena and Red Rocks shows with media buys that include print, Internet marketing, mass market, outdoor and graphic production• Direct street team efforts by prioritizing shows and ensuring posters / flyers are being utilized efficiently in appropriate businesses and neighborhoods, at affinity and competitor events• Actively contribute to fulfillment of global partnerships including DISH Network and LivingSocial by setting up presales for the former and ticket + drink / other amenities packages for the latter• Provide process and input to my talent buyer to ensure our team meets goals• Help supervise a team of six to seven interns each semester, training them on interoffice processes, code of conduct, attention to detail and day-to-day task management• Continue to train newly hired junior club marketer on marketing strategy, ad­plan creation, strategic partnerships, etc.

• Recruited, hired, trained and supervised nine team leaders and dozens of staff for key departments including credentials, artist VIP, the Mile High Life! Hotel & Shuttle packages, art installations, and photographers• Worked in tandem with production coordinator to organize / approve requests for and order / allocate / return all festival hard resources including tents, tables, chairs, golf carts, radios and recycle bins• Collaborated with Madison House Publicity to hire a team of festival photographers, develop shot list, track news stories• Directed creation of event summary, a recap document that sponsorship used the following year to pitch prospective clients• Dotted-line management of vendor village: developed application package and process• Negotiated contract for website and logo re­design and development, resulting in a final product that garnered more than 4 million unique page impressions (75 percent increase from 2009) and more than 400,000 unique visitors (25 percent increase from 2009)• Directed or contributed to all marketing collateral for the event, including the Green Your Scene program (concept, copy writing, art direction), the event poster (provided visual feedback, proofed, managed printing), event program guide (concept, copy writing, art direction, wire frame, ads management, organized printing and distribution)

• Increased revenue stream with online storefront that generated $180,000 in sales over a three-year period• Conceptualized band's messaging campaign via Constant Contact email newsletters and social media posting and updated the website via CMS and social media sites by adding news stories and show dates as needed• Built a local, national, and international street presence and digital online presence• Successfully executed all creative projects by art directing, guaranteeing creative deliverables arrived on schedule, and tracking of payment milestones