Darlene Fiske is the owner of the award-winning national communications firm in Austin, Texas, The Fiske Group: Public Relations and Marketing Strategies. In June of 2018, she co-founded S'Well The Agency, a communications firm for wellness brands. In October she was recognized as the 2018 PR and Marketing Guru of the Year in the American Spa Women in Wellness Awards and is also a recipient of an HSMAI Adrian Award.Prior to starting her own business, Fiske worked on-site as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States. Through creative branding, media relations and publicity, she has helped propel Lake Austin Spa Resort into one of the country’s top spas as honored by leading travel publications such as Condé Nast Traveler and Travel + Leisure magazines for the past 10 years. And she still works with them today.Her firms handle a small collection of very exclusive clientele including luxury hotels, resorts & spas, skincare founders, spa designers and wellness and lifestyle brands, delivering big agency results with highly personalized programs.Fiske has presented via webinars for the Green Spa Network as well as at industry conferences such as IECSC and SXSW and at the University of Texas.Fiske is a graduate of the University of Texas in Austin, where she earned a Bachelor of Journalism in public relations.Current clients include Lake Austin Spa Resort in Austin, Texas; The Beach Club at Charleston Harbor Resort & Marina in Charleston, SC; La Cantera Resort & Spa in San Antonio, TX; Signature Restaurant in San Antonio, TX; Blu Spas Design Firm in Whitefish, MT; Mohonk Mountain House in New Paltz, NY; The Springs Resort in Pagosa Springs, CO and Escape Spa in Cypress, Texas. Specialties: Comprehensive national public relations programs, social media consulting, marketing consulting, reputation management for luxury hospitality and lifestyle industries.