Darlene Gordon Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

• Research, analyze & summarize market, sales, product and other data enabling Cox Media sales and marketing to develop data-driven strategies and programs to attract new clients, grow total advertising spend with existing clients and reduce overall client churn.• Prepares and delivers reports and expertise on marketplace trends, competitive positioning, and research-based sales tools.• Translates data sets into actionable insights for the sales team to offer consultative marketing solutions to clients.• Provides high-touch research support to sales consultants and management, developing customized solutions and presentations.• Develops and presents research-based training to sales and support teams as well as new hires including how to position proprietary products and how to use company research tools.• Provide in-depth dive analysis into client segments and identify market opportunities.• Analyzes TV viewing and media usage trend and provides subject matter expertise on both for sales and marketing.• Developed in-depth local quarterly auto industry analysis that has helped the company grow and retain clients within our largest sales category.• Partners with finance to perform revenue and share analysis enabling leadership to evaluate market trends and opportunities. See less

Atlanta, Ga, Us

Research, analyze, and summarize market, sales, product and other data that enable Cox Media Sales and Marketing to develop data-driven strategies and programs. Provide expertise on marketplace trends, competitive positioning, research-based sales tools and performance based campaign metrics to drive business decisions for both Cox Media and our clients. Translates data into actionable insights regarding opportunities. Provides research based training to sales consultants and sales services on how to promote and position Cox Media portfolio products to drive sales and client retention.

Atlanta, Ga, Us

Responsibilities include the following:Ensures that all advertising and marketing materials are in line with brand guidelines. Improve and develop the company image as it relates to Cox Media. Develop campaign strategies for Advanced Advertising products as well as core business including Direct Mail, Print, Video, and Bill Inserts.Work closely with sales in developing client events, sales contests, incentive programs, and individual targeted campaigns aimed at growing business on existing accounts or new business.Manage customer care program including marketing communications (i.e. Eyecatcher Newsletter)Develop/Create all promotional point-of-sale materials, on-air graphics, and intranet/internet materials.Developed and implemented a training program to improve Peninsula sales office numbers. Early returns have been enormously encouraging. Near and long term forecasts paint an even brighter picture. The Peninsula Sales Team achieved 105% to its January budget, 93.5% to its February budget and 108% to its March 2006 budget. Worked with LNC and engineering in launching the LNC News Ticker and developing sales process (from the sale to actual on air sponsorship). Worked with production, engineering, and sales in launching video on demand, Explore Hampton Roads, and GoScout Homes products. Developed processes and act as central point person for video on demandManaged the VOD product for Cox Media. Took on additional responsibilities as promotions specialist for six months while position was open.Graphics Design, Offset Press Publications, Computer Graphics, Logos, Airbrush, Graphics Presentations, Illustrations, Posters, and Slide Presentations.

Developed marketing collateral (tradeshow exhibits, brochures, print ad, and television spots) and marketing analysis for a variety of businesses

Virginia Beach, Va, Us

Taught a Principle of Marketing course to undergraduate students majoring in Organizational Leadership. Establish learning objectives and develop lesson plans, materials and teaching tools. Lead classroom presentations and oversee discussions.

Overland Park, Kansas, Us

Responsibilities include the following:Developed and implemented Nextel's Customer Relationship Management (CRM) strategy for the North Region, including direct Mail, email, web, text messaging, bill inserts and bill message marketing. Implemented a needs-based customer segmentation study for more accurate targeting to drive incremental revenueDeveloped and executed across the embedded customer base for the north customer communication channels, Contributed to the monthly reduction in churn (1.5% monthly vs. 3.1% monthly in 2001) through targeted CRM executions against Nextel's customer base (18 executions against all touch-points)Developed, coordinated and implemented all regional, embedded base revenue/lead generation campaigns to increase RGUs.

Responsibilities include the following:Worked with Regional VP Marketing and sales to develop campaign strategies for building RGUs for local market. Facilitated campaign materials design and worked directly with agencies to project completion. Managed production of distribution of marketing materials:Collateral, point of purchase, merchandising, bill messages, bill inserts, customer notifications, direct mail, outdoor, print, television, and radio.Worked with internal clients (customer care, product, engineering, sales, segmentation, legal, regulatory)Planned and implemented exhibits at meetings, trade shows, and symposiums. Arranged space, literature, equipment rental, and set-up and dismantling of exhibits. Generated reports providing information on cost-per-contact, audience profiles, and representatives' comments. Established technology breakfast seminars to penetrate and grow in the government market. Included event venue selection menu, entertainment, invitations, logistical support, speakers, printing, scripts, etc. Audience sizes ranged from 75-1000 attendants per event. Managed annual budget for marketing operations and special projects. Aligned focus on specific target audience and took initiative to "sell" upper management and local sales on the idea of hosting a tech seminar.Spearheaded a strategic marketing plan for the Southern Virginia market.Monitored local competition in regards to offerings, advertising, and any new incentives/products. Worked with corporate and Mullin Agency on share of voice.Trained 100+ indirect Dealers, and 50+ Sales Executives and Area Managers on current products and additional services, making sure they understood the dynamics of "how to market" Nextel products and programs.Responsible for the development of sales incentives and promotional programs designed specifically for acquisition and retention of customers.

Norfolk, Va, Us

Responsibilities included the following:Planned, developed and executed marketing programs responsible for increasing student enrollment for over 50 distance learning sites, 5 higher education centers, and Weekend College. Assumed responsibility for media planning and buying, tracking and executing national media programs. Managed the production of television spots and promotional videos. Developed site marketing kits and originated an innovative Tradeshow in a box for sites. Managed the creative strategy, execution, testing and the coordination of all communication vendors. Led actionable market research efforts, which uncovered key findings that were instrumental in the development of industry-specific marketing programs, such as in-box re-ordering and discounting for catalogers, prescription re-fill programs, etc.Designed and introduced the first newspaper for Distance Learning, which was instrumental in achieving unity between all sites.

Mba, Marketing

Bachelor, Music/Education