Lead Doceree’s Healthcare and Pharma Event Marketing focusing on ABM strategy.

Strategically collaborate with Sales and Client Success to create the strategy for memorable client experiences to help grow revenue and drive brand awareness nationwide. Ensure cross-functional alignment, goals and execution exceed expectations with “white glove” service. • Led Event & Network Partnership Marketing Strategy - collaborate with Sales teams nationwide to create unique client experiences to grow revenue (local and national) by $1B• Leveraged hi-profile industry events to drive brand awareness/affinity – Cannes Lion, AD Week, Auto, Political (RNC/DNC). Prepare Leadership for Thought Leadership activations (Panels, Keynote)• Negotiated and created unique/custom experiences annually for Sales to grow client revenue:NFL SB & Draft, US Open Tennis, NBCU Top Chef Experience, NBCU NAPA, A&E Hawaii and more• Partnered with content team on Thought Leadership initiatives/strategy to generate MQLs and SQLs – Chip & Jo, Daymond John, Stefan Olander (Nike). Successfully generated 10K+ prospects in 6 months• Created national event strategy to generate awareness for key SR products – multi-year Mobile Tour across over 50 markets in the SR footprint• Led Influencer Marketing initiatives - Identified and procured talent aligned with company and client’s goals – Bravo Housewives & Million Dollar Listing Franchise, A&E Adam Richman, Rachel Ray, Buddy Valastro, Mario Lopez, RAMS coach Sean McVay, ESPN Marty Smith• Managed $3m budget, conducted monthly reporting & tracking with internal teams • Negotiated merchandising program platform to support brand and product goals • Communicated event logistics with internal stakeholders, clients and partners• Managed and grew Network Partnerships Specialist

Developed /executed a 16 market upfront road show touting NCC’s new product offering I+ to the ad community and other promotional events. Upfronts drove incremental revenue of $3.5M in 3 months. - Created/executed guerilla marketing tactics, presentations, videos, sponsorships, OOH print advertising/digital and direct mail campaigns. Communicate with our Leadership team, board members, work with digital team and other relevant partners. - Identify opportunities in the marketplace to increase brand recognition/affinity for our organization (AD Week Comedy Nite, Cupcake Truck Tour). Manage media agency on designated project elements to create on-strategy and cost-effective media plans creating brand exposure and impressions.

Developed customizable promotions/campaigns for NBC core cable networks (CNBC, MSNBC, Bravo, USA, SyFy, and Oxygen) driving viewership, while securing incremental revenue for local cable affiliate. Led strategy, creative direction/branding and oversight for network programs/multi-platform promotions, collateral material, trade ads, room drops, sales tapes, training presentations, premiums, promotional events, talent appearances for 6 networks and Olympics. Established and maintained key relationships with internal and external groups, managed staff of 2 (Manager/Coordinator) and 6 indirect reports (Managers/Directors).

Devised and implemented key marketing programs driving Local and National advertising sales.